PROS pioneered the science to combat buy-down by introducing Hybrid Forecasting and Optimization. PROS has continued the evolution of this approach by implementing the PROS Willingness-to-pay (WTP) Forecasting and Optimization methodology. This whitepaper will outline the key steps to the methodology. These are to forecast the price sensitivity of the demand and then adjust the value of the passenger to account for the dilution through an optimization procedure.
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In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.
À mesure que les entreprises B2B se tournent vers la vente eCommerce et omnicanal, les tarifs catalogue doivent être remplacés par une gestion dynamique des prix.
Erfahren Sie mehr über das Manko von Listenpreisstrategien und die Notwendigkeit der Einführung dynamischer Preise in Ihrem eCommerce-Handel.