Real-Time Dynamic Pricing: Launchpad to Airline Retailing

Removing RBDs and class-based pricing is a critical step toward airline offer and order management. Airline dynamic pricing enables better customer segmentation, while opening new revenue streams.

Dynamic pricing allows airlines to price seats and ancillaries dynamically based on traveler’s willingness to pay, increasing the likelihood of purchase.

Using PROS pricing solutions and Real-Time Pricing Engine, Lufthansa Cargo has accelerated its quoting process and realized a double-digit percentage growth in online sales.

The COVID-19 pandemic caused a monumental shift in the airfreight industry. A cargo airline was fortunately equipped with PROS pricing and CPQ solutions to manage the unprecedented spike in demand.

Learn how PROS enriches the customer experience for Air Canada’s travelers by maintaining a solid partnership with the airline for more than 30 years.

The first Offer Optimization solution, combining Revenue Management with eCommerce propels airlines forward with unrivaled personalization and control over the travel offers.

Airlines are looking to deliver real-time offers across channels. With PROS Real Time Dynamic Pricing they have full availability control with rules, fares, and data in sync.

Infographic data from an informal survey about how COVID-19 is affecting passenger buying habits in the Airline Industry.

Configurable products are hard to price because a few choices for a few features add up to a lot of unique products. Learn pricing strategies to address this.

Dynamic pricing technology powered by AI can help airlines identify buying patterns, synchronize pricing strategies in real-time, and present the right price at the right time.