For too many pricing teams, the pandemic crisis exposed and exacerbated a number of deficiencies in their strategy and approach to pricing across multiple sales channels. During that time, publishers of the PricingBrew Journal, who interact with hundreds of pricing teams around the world, fielded calls on their help desk, addressing urgent questions and concerns about nearly every aspect of strategic and tactical pricing. It is from this vantage point that they identified an all-too-common ”fault line” when it came to pricing effectively across multiple sales channels.
Read the report to learn what the crisis has revealed about the challenges and realities of pricing across multiple sales channels, and how to put these extremely hard, yet valuable, lessons into practice.
