Investments in CRM and CPQ have resulted in tremendous productivity gains for B2B sales teams, but today’s buyers no longer want a salesperson to assist them with every step of the process. They want a self-service ecommerce experience when they know what to do, and a salesperson assisted CPQ experience when they are stuck. CIOs and CFOs need to work together to support a more digital sales motion, while managing costs and complexity to continue driving profitable growth.
Learn from Chief Product Officer of PROS, Sunil John, Virginie Dervite, and Vincent Blanchet of Groupe DEYA as they share their journey towards a more collaborative B2B commerce experience.
