How PROS enhanced this passenger airline’s revenues with willingness-to-pay (WTP) forecasting

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.

Learn how a major global carrier is leveraging PROS willingness-to-pay to forecast based on customer price sensitivity, not class availability, and prevent revenue dilution.

Learn how AI-powered revenue optimization technology is the driving force for modern airline retailing.

Learn about the key features and capabilities RM teams need to avoid spill and drive the revenue success of their airline.

Learn about the latest features and innovations across the best-of-breed RM technology in the airline industry.

TAP Air Portugal and PROS partner for the future of airline RM.

flydubai and PROS partner for cloud-based RM innovation.

SriLankan Airlines adopts PROS O&D cloud-based Revenue Management solution.

Lufthansa Group and PROS partnership built on cocreation mindset furthers revenue optimization.

Airlines on the retail transformation journey toward offer and order management need to transition from revenue management to offer optimization strategies.

Offer Optimization is the ability to create offers across seat, fare and ancillaries, that are personalized and consistent with an airline’s pricing, channel, and revenue management strategy.

New RM approach uses historical booking data to directly prescribe control parameters and generate bid prices, without demand forecasting.

Airline executives can accelerate airline retail transformation by adopting offer optimization, AI, and next-gen retail platforms.

Airline revenue management is a data-driven approach to pricing a seat to maximizes airline revenue based on properly identifying traveler’s willingness to pay.

Emirates and PROS are collaborating on a revenue management training program to attract and retain the best RM talent in the industry.