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Lufthansa Modernizes Approach to Group Business

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Dr. Stefan Trilling, Director of Implementation Management for Group Business for Lufthansa, recounts how his airline recognized shifts in market trends. With PROS Group Sales Optimizer, Lufthansa was able to provide a better experience for travel agents and increase revenue from group bookings.

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Lufthansa Modernizes Approach to Group Business

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Other content in this Stream

Saudia selects PROS Revenue Management and Group Sales solutions, embracing leading AI to maximize revenue and drive continued growth.

The Lufthansa Group and PROS foster more than two decades of joint innovation.

With Group Sales Optimizer, airlines can manage group bookings, pricing, contracts, and policies in one location and across all users including travel agents, sales, and revenue management.

PROS is ready to support your airline sales team to drive group and corporate travel with the PROS Platform for Travel. Drive pricing and quoting powered by business AI.

PROS is ready to support your airline in the transition to customer-first retailing with the PROS Platform for Travel. Simplify airline revenue management, distribution, sales, and digital retail.

Learn how Air China leverages PROS world-class revenue management solutions to innovate, grow, and meet new challenges in the ever-changing airline business.

Learn how Etihad Airways' strategic partnership with PROS enables the carrier to tackle modern-day groups business challenges with an intuitive, user-friendly revenue management solution.

The first Offer Optimization solution, combining Revenue Management with eCommerce propels airlines forward with unrivaled personalization and control over the travel offers.

Manage group bookings and optimize quote-time, accelerating revenues and delivering customer satisfaction. Learn more, visit pros.com/PROSAir.

Roger Harris, SVP of Revenue Management of Distribution and Alliances for Aeromexico, discusses how PROS helps the airline provide customers with a better product in a cutthroat pricing environment.

At PROS, we partner with airlines around the world to implement solutions that bring the highest value, in the quickest time, at the lowest risk. Expect a partner, not just a vendor.

In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.

In the next decade, the disruption of the airline industry will continue to accelerate airport retail innovations. Learn about digital strategies to improve your airline retailing.