Airline Offer Creation and Retailing
Gain Offer Control and Watch Conversions Take Off
Create flexible, more competitive offers that help boost conversions and reduce distribution costs.
PROS Offer Creation & Retailing
Drive conversion and grow direct and NDC sales with PROS Offer Creation & Retailing solutions. Take advantage of AI-powered dynamic pricing and start optimizing offers across all your direct digital and distribution channels.
Results:
Airline carriers worldwide utilize PROS solutions to achieve transformative results on their journey to modern airline retailing.
Up to
30%
Lower Distribution Cost
Customers using PROS Offer Creation & Retailing can achieve up to 30% lower distribution costs resulting from lower shopping costs and relying less on traditional distribution and reservation systems.
>99%
Offer Bookability
Airlines using PROS solutions ensure they always display real-time prices and accurate offers available for purchase, building brand trust and customer loyalty.
Up to
30%
Increase in Ancillary Revenue
PROS solutions provide more flexibility in the pricing of ancillaries and offer management, leading to an increase in ancillary revenue of up to 30%.
>200 Billion
Transactions/Year
Our solutions handle over 200 billion transactions/year, giving airlines the flexibility to manage large-scale shopping needs for digital and direct channels
Airline-led Offer Creation & Retailing
PROS Offer Creation & Retailing solutions empower airlines with better flexibility and more offer control, for greater brand differentiation across all digital distribution channels.
Dynamic Offers
Take control of offer creation and distribution. Drive revenue, save on costly shopping and distribution fees and improve retailing across all channels.
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Direct NDC Distribution
Expand your market reach efficiently with a smart and flexible approach and reduce distribution costs by using PROS solutions to create tailored offers for each seller.
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Shopping & Re-shopping
Improve the overall shopping experience by offering more choices, flexibility, and self-service options for travelers. Our solutions support comprehensive shopping and re-shopping for airline-owned channels.
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Ancillary Merchandising & Bundling
Increase revenue and gain a competitive edge on the market by creating, pricing, and presenting attractive ancillary offers, using flexible techniques for ancillary merchandising and bundling.
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Digital Retailing
Enhance revenue and customer satisfaction by providing a great user experience and more self-service options. Easily create and manage orders throughout the digital customer journey.
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Continuous Pricing
Capture up to 1.5% incremental revenue by pricing beyond standard fare levels. PROS Offer Creation & Retailing integrates with PROS Real-Time Dynamic Pricing to enable continuous pricing today even with class-codes.
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Dynamic Ancillary Pricing
Boost revenue per passenger by up to 6% with real-time, tailored ancillary pricing based on demand and customer preferences. PROS Offer Creation & Retailing integrates with PROS AI-powered Dynamic Ancillary Pricing solution to automate pricing for optional services.
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The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which (PROS Dynamic Offers) gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate.
Janine Hörburger
Manager Distribution Solutions
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Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Additional Resources
Guide to Offer Optimization via Metasearch: Two Perspectives to Endless Retail Opportunities
The PROS and Skyscanner guide explores how airlines can leverage metasearch engines to optimize offers, enhance personalization, and increase conversion rates through direct distribution and dynamic pricing strategies.
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4 Benefits of detaching offer distribution from the GDS
Detaching airline offer distribution from Global Distribution Systems (GDS) empowers carriers to reduce costs, gain control, enhance content, and boost revenue.
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4 Tips for Optimizing Offers on Metasearch Engines
To boost metasearch performance, airlines should use fast, personalized offers, dynamic pricing, enriched content, and direct distribution strategies.
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