Offer Creation and Retailing
Gain Offer Control and Watch Conversions Take Off
Create flexible, more competitive offers that help boost conversions and reduce distribution costs.
PROS Offer Creation & Retailing
Results:
Airline carriers worldwide utilize our solutions to achieve transformative results on their journey to modern airline retailing.
Up to
30%
Lower Distribution Cost
Achieve up to 30% lower distribution costs with PROS Shopping, relying less on traditional distribution and reservation systems.
>99%
Offer Bookability
Display real-time prices and accurate offers available for purchase with PROS Shopping, building brand trust and customer loyalty.
Up to
30%
Increase in Ancillary Revenue
Offer optional services and bundles with more flexibility, and increase ancillary revenue by up to 30% with PROS Merchandising.
>250 Billion
Transactions/Year
Manage high look-to-book and diverse shopping needs for digital and direct channels with confidence using PROS Shopping.
Airline-Led Offer Creation & Retailing
PROS Offer Creation & Retailing solutions empower airlines with better flexibility and more offer control, for greater brand differentiation across all digital distribution channels.
Shopping & NDC Distribution
Take full control of offer creation and distribution. Expand your market reach, manage look-to-book, and save on costly shopping and distribution fees. Fuel tailored offers for each digital channel and seller.
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Re-shopping & Repricing
Improve the overall shopping experience by offering more choices, flexibility, and self-service options for travelers. PROS solutions support comprehensive re-shopping and repricing for airline-owned channels.
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Ancillary Merchandising & Bundling
Increase passengers’ shopping basket and gain a competitive edge on the market. Create, price, and present attractive ancillary offers and bundles, using flexible retailing techniques.
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Continuous Pricing
Capture up to 1.5% incremental revenue by pricing beyond standard fare levels. PROS Shopping integrates with PROS Real-Time Dynamic Pricing to enable continuous pricing today even with class-codes.
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Dynamic Ancillary Pricing
Boost revenue per passenger by up to 6% with real-time, tailored ancillary pricing based on demand and customer preferences. PROS Merchandising integrates with PROS AI-powered Dynamic Ancillary Pricing solution to automate pricing for optional services.
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Digital Retailing
Enhance revenue and customer satisfaction by providing a great booking experience and more self-service options. Easily create and manage orders throughout the digital customer journey.
The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which (PROS Shopping) gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate.
Janine Hörburger
Manager Distribution Solutions
Industry leaders partner with PROS
Book a Demo With An Airline Retailing Expert
Don’t let legacy technology dictate your revenue potential. See what happens when you put PROS precision behind every offer.
Additional Resources
Guide to Offer Optimization via Metasearch: Two Perspectives to Endless Retail Opportunities
The PROS and Skyscanner guide explores how airlines can leverage metasearch engines to optimize offers, enhance personalization, and increase conversion rates through direct distribution and dynamic pricing strategies.
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Lufthansa Group enhances retailing using continuous pricing
The Lufthansa Group and PROS fostered very close collaboration and partnership to deploy a single offer instance for the entire metasearch network. The LHG adopted a fully airline-controlled setup to fuel offer creation to the MSE channel
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Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders
The airline and PROS embarked on a phased approach to power all direct digital and NDC sales channels of the airline: the dotcom and mobile app, agency and metasearch partners, and the carrier’s call centers.
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