Price Optimization & Management
Price to Win
Increase revenue and protect margins with AI-powered price optimization and management.
Drive revenue and profitability with real-time, customer-specific pricing from the industry’s leading neural network-based technology. PROS Smart Price Optimization and Management (POM) centralizes pricing data, connects your pricing and selling processes, and delivers AI-powered insights for omnichannel performance.
- Profit-Driven, Flexible Pricing
- Clear Insights for Smarter Pricing
- Increase Multi-Channel Sales
- Streamlined Pricing. Faster Deals.
Maximize profitability with consistent, controlled pricing with PROS Smart POM. Reduce errors, unpredictable pricing, and unnecessary discounts. Stay flexible and adapt to market shifts, supply chain disruptions, and changing customer needs with automated adjustments.
Make better decisions with easy-to-use analytics and centralized pricing data in PROS Smart POM. View pricing from multiple angles, spot hidden costs, and track profits with custom dashboards. Get full visibility into price changes, margins, and revenue to stay in control.
Boost revenue and stay competitive across all sales channels with fast, accurate pricing. Reduce inconsistencies, personalize prices, and use real-time simulations to refine strategies. Leverage AI-powered pricing and win rate insights based on real data, customer preferences, and market trends.
Get real-time pricing for quotes, agreements, subscriptions and renewals to respond quickly to customer needs. Speed up price reviews with approval workflows and simplify pricing administration. PROS Smart POM enhances global efficiency with real-time price conversions across currencies and units of measure.
Up to
20%
Revenue Uplift
with AI-driven price optimization
Up to
5%
Margin Improvement
by reducing pricing errors and optimizing strategies
90%+
Accuracy
in pricing predictions
9-month
60%+
Efficiency Gain
through automated pricing workflows
AI & Science
The Most Advanced Pricing Science
According to leading analyst firms, PROS offers the most advanced pricing science, delivering cutting-edge AI-driven pricing models that adapt to demand shifts, volatility, and data gaps. Get quick, precise price recommendations that optimize margins and tailor pricing for every customer and market condition.
AI You Can Trust & Understand
See clear, visual representations of AI model performance and price prediction accuracy. Transparent metrics help you build confidence in every pricing decision.
Adaptable Strategies
Stay competitive by adjusting pricing strategies as market conditions change. AI identifies patterns in price trends, customer behavior, and market shifts to help you make smarter pricing decisions over time.
Products
Smart Price Optimization
PROS Smart Price Optimization helps you set the right price for every deal—boosting profitability and increasing win rates. Using advanced AI, it adapts to market changes, handles complex pricing scenarios, and delivers precise, customer-specific prices you can trust.
- LEARN MORE
Smart Price Management
Gain real-time insights, set competitive prices, and manage pricing complexity across all sales channels with a leader in omnichannel price list management. PROS Smart Price Management drives profitability, empowers sales teams, and delivers seamless, dynamic pricing.
- LEARN MORE
Integrations
ERP-Agnostic: PROS Smart POM seamlessly integrates with ERP, CRM, CPQ, eCommerce platforms, and customer-facing portals–acting as a single source of truth for all your pricing data.
Quicker Time-To-Value with the PROS Data Management Platform: Speed up integration and make the most of your data with a simple, centralized system that keeps information flowing in real time.
The PROS Platform serves as the backbone of BASF's pricing processes. As the business environment becomes increasingly digital and disruptive events occur more frequently, the need to improve efficiency grows. Therefore, a high-performance and reliable pricing platform is essential.
Dieter Weeke
Product Manager, Digital Pricing
Features
Develop impactful pricing strategies and improve your pricing practices with the unique features built into PROS Smart Price Optimization and Management.
Omnichannel Price List Management
Manage price lists across multiple channels, regions, products, and customer segments for consistency. Define and manage price item relationships (Leader–Follower) to help ensure rational mass adjustments.
Dynamic Price Strategy Management
Build and manage dynamic pricing strategies. Simulate various pricing inputs to refine and adjust your strategies effectively.
Multi-Tiered Approval Workflows
Implement price governance with multiple levels of approval workflows and routing based on pricing thresholds to specific roles.
Advanced Price Analytics
Use predictive pricing models, configurable charts, and dashboards. Analyze data with various display options, filters, and comparison tools.
Mass Price Change
Automate price updates based on strategy shifts, cost changes, and competitive pricing. Review, approve, and publish updates to your ERP system.
Real-Time Price Delivery
Power sales channels with real-time pricing information using the PROS Pricing Evaluation API. Provide instant access to up-to-date prices with a specified number of evaluations per month.
AI-Driven Price Optimization
Deliver tailored AI-powered price recommendations for sales negotiations and eCommerce based on historical data, pattern and trend analysis, market demand and customer willingness to pay.
Currency & Unit-of-Measure Conversions
Automatically convert price lists, charts, and evaluations for ISO-supported currencies and standard units of measure.
Cost Optimization
Leverage AI-based cost estimate to enhance your pricing precision for quotes. Leverage this cost information into your price waterfall analysis to determine whether to apply price or margin percentage recommendations in your strategy.
Digital Selling Ready
With 80% of sales expected to move online, now is the time to strengthen your digital strategy. PROS Smart Price Optimization & Management helps you stay ahead—capturing more business and driving growth across digital and self-service platforms.
Fast, Dynamic Pricing for Digital Buyers
Stay ahead with real-time pricing that adapts instantly to market changes. Smart POM delivers personalized, dynamic prices in milliseconds, meeting buyer expectations for speed and accuracy.
Scales with Demand, No Slowdowns
PROS Smart POM processes tens of millions of daily price requests—even in volatile markets—delivering real-time price calculations without delays. No matter how demand fluctuates, performance remains smooth and reliable.
Always-On Pricing, Always Selling
With 99.99% availability for price requests and guaranteed response and uptimes, PROS Smart POM keeps your prices live and your sales flowing, to help you meet customer expectations and stay competitive.
Editions
PROS Smart POM Essentials
Starting at $6,250 per month
Ideal for businesses transitioning from spreadsheets and manual processes to dynamic pricing strategies to power omnichannel sales.
PROS Smart POM Advantage
Starting at $14,000 per month
Great for businesses that want to be the first to respond to changing market patterns with the best price to improve revenue and profitability.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
What is price optimization and management software? How does it work?
Price optimization and management software helps you set and adjust prices using AI and data analytics. It helps ensure pricing consistency across channels and maximizes financial outcomes by analyzing market trends, customer behavior, and competitor pricing to provide real-time price recommendations, win rate probability and insights into expected margin and revenue.
How can PROS Smart POM benefit my business?
PROS Smart POM increases revenue, improves margins, and enhances customer satisfaction by increasing the precision in dynamic price strategies. Through automation, it eliminates manual work, ensures consistency, and streamlines price management for greater efficiency–helping you stay competitive.
What features should I look for in price optimization and management software?
Key features to look for include dynamic pricing, real-time automation, full integration with different systems and customer-facing applications (ERP, CRM, eCommerce, CPQ), AI-driven pricing, customizable analytics dashboards, and omnichannel price list management.
How does PROS Smart POM handle different pricing strategies and price lists?
Smart POM supports various pricing strategies like cost-plus, value-based, and competitive pricing. Businesses can simulate different scenarios, adjust strategies in real-time, and manage price lists seamlessly to enhance performance.
Is PROS Smart POM scalable and adaptable to my business needs?
PROS Smart POM is designed to support businesses of all sizes, handling complex pricing across products, segments, and channels without adding complexity. It streamlines workflows, maintains performance, and supports various use cases like negotiated and digital selling, retail, and forecasting–making it suitable for your evolving requirements for long-term adaptability.
Additional Resources
Navigating Tariff Increases: Future-Proof Your Pricing Strategy
PROS Chief Visionary Officer Craig Zawada shares information and insights on adapting pricing strategies in the face of increasing tariff volatility. Gain expert insights on minimizing risk, maximizing profitability, and staying competitive in today’s unpredictable global market.
- watch webinar
Competitive Pricing Strategy: Benefits and Disadvantages
Pricing plays a critical role in consumer decision-making, yet determining the right price for your products can be challenging, especially for new businesses in competitive markets, whether online or in-store
- read more
B2B Commerce at a Crossroads: How to Align Technology and Strategy for Omnichannel Success
B2B commerce is evolving as buyers expect B2C-level convenience. Companies that don’t adapt risk falling behind. The key is aligning technology with a forward-thinking strategy to deliver seamless omnichannel experiences.
- read more