airWire®
Dynamic Pricing for Digital Marketing
Instantly post dynamic prices across every digital channel
Easily publish up-to-date prices with airWire. Built-in connections make setup simple—allowing you to instantly share real-time offers across ads, search, and other platforms.
- Boost Search Ad Conversion
- Improve Bookings on Social Platforms
- Increase Visibility & Sales
Improve visibility of your paid search ads and increase conversion rates with airWire for Search. When a specific keyword related to your products is searched for, your ad will display your most up-to-date prices, making it easy for potential customers to see what you offer right away.
Increase sales by adding dynamic prices to your Facebook and Instagram campaigns with airWire for Social Media. Meta’s targeting capabilities and airWire’s flexible configurations help you strategically attract customers with the best prices available in their location and link to pages where they can book.
airWire makes it easy to display your lowest real-time prices in digital ads and across your website. Connect live fares to banners in Google Ads, DV360, and Criteo, then link to airTRFX pages where customers can see the same prices and start their booking journey instantly.
Customer email conversion rates
90% increase
after featuring dynamic prices
Customer saw a
40% increase
email click through rate
after including dynamic prices
Integrations
airWire comes in both preconfigured and fully customizable APIs that are compatible with all digital endpoints, delivering instant, accurate, and dynamic price updates.
Being able to reduce our email production time by 75% is an incredible feat, especially when we are able to display clear rates and travel periods to our consumers. It makes our lives easier, allows us to spin up campaigns quicker and gives our consumers' confidence in our content and product.
Joyce Lu
Email Marketing Manager, Direct & E-Commerce, Americas
Features
Forecast optimal prices and deliver the best value for your offers using airWire’s capabilities.
Unlimited Pricing Data
Enjoy unlimited access to pricing information for a simple, fixed fee—no hidden costs.
Provide Payment Options
Choose how to show prices in your airWire ads—whether in points, miles, travel classes, or currency.
Customize Displayed Offers
Improve user experience by adding personalized filters via URL parameters.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
Where can airWire display offers?
airWire comes with preconfigured APIs for email, paid search, Instagram, Facebook, display, and retargeting ads. airWire+ enables engineers to develop a custom API for any other endpoint desired.
Where do the offers and prices come from?
airWire is powered by a single line of script placed on your booking engine that collects the results viewed by customers. That content is then collected and disseminated to all offer marketing products to update offers and prices with the latest information.
Why would I want to display dynamic prices in my ads?
By targeting customers with your lowest prices for offers they are interested in, you can put them into a transactional mindset and make it easy for them to click an ad and find that price on your airTRFX page and complete their purchase.
Additional Resources
Hyatt Inclusive Collection Achieves Rapid ROI and Increased Conversions
HIC has been a PROS partner since the end of 2021, utilizing PROS tools to help them with on-page and off-page offer marketing solutions, to capture demand in their omnichannel strategy.
- read more
How Frontier Airlines Leveraged Real-Time Fares in Email to Drive Personalization and +90% Conversions
Frontier Airlines used customer data to send real-time, geo-targeted fare emails, boosting conversions by 90% and CTR by 40%.
- read more
The Value of Fare Marketing for a Low-Cost Carrier (LCC) Digital Strategy
Low-Cost Carriers (LCCs) offer affordable travel options to attract customers, who now have more choices than ever when it comes to travel. OTAs have disrupted the industry by aggregating and commoditizing airlines to attract LLC customers.
- read more