airSEM®
Increase Sales with Search Engine Marketing
Gain direct channel sales with AI-powered airSEM campaigns.
Boost sales and build brand awareness with airSEM. Easily create multiple search engine campaigns, target the right customers with keywords, and help maximize ROI with AI-powered smart bidding.
- Enhance Paid Search Bidding with AI
- Showcase Dynamic Prices
- Create Custom Promotions
- Expand Your Reach
- Smarter Bidding for Key Routes
Increase efficiency and improve results with airOptimizer. This AI-driven tool analyzes trends, seasonality, and price changes to adjust bids in real time. Using the Google API, it ensures your ads reach the right travelers based on market, route, device, and more—so you can get the most out of your budget.
Engage more customers and drive sales by displaying dynamic pricing in your search and retargeting ads. airWire Search uses multi-channel integration with Google Search Ads, Bing Search Ads, and dynamic retargeting to help you showcase your best prices to customers searching for your products.
Improve customer engagement with tailored promotions. With airPromo, you can easily create and schedule unlimited promotions and automate them through Google Ads. Customize your ad content with price-based or percentage-based promotions across a variety of markets and languages.
Reach more customers with AI-driven SEM campaigns tailored to each of your markets. airBLDR automatically creates and manages campaigns, helping ensure your ads stay organized and performing. Multilingual support in 30+ languages, along with an updated keyword library of top-performing search terms, helps you connect with the right audience—wherever they are.
Get more bookings with automated bidding that adjusts to route performance. routeOptimizer uses web sales and conversion data to focus your budget on the most profitable routes.
Integrations
airSEM is compatible with all major search engines, to ensure optimal performance across various platforms.
Since launching airSEM we have seen at 216% increase in Revenue, 36% decrease in Cost of Sale, and 56% increase in ROI.
Yiselle Cabezas
Marketing Manager
Features
Get visibility on search engine marketing performance with easy-to-read dashboards that give you updates in real-time.
All-in-One Performance Dashboard
Easily monitor KPIs in different time periods and identify trends in paid search with the airSEM Report. Get additional insights by exploring KPI behaviors by market, campaign type, route, device, search engine, and language.
Track Competitor Visibility
Make smart choices about how much to spend. The Auction Insights Report can help you understand how you stack up against other airlines—and see how often your ads appear compared to competitors bidding on the same keywords. This helps you adjust your budget and bids to stay competitive in each market.
View Performance Alongside KPIs
Use the Actual vs. Target report to help you maximize the performance of your paid search campaigns. It shows how well your paid advertising is doing compared to your goals, so you can make quick changes to your advertising strategy, stay on track with your budget, and get the best results.
Measure Promo Performance
Improve conversions and increase revenue by tracking how your ads perform during promotions. airPromo Performance provides detailed reports with filters for account, device, market, and more—helping you see what works best.
Improve Dynamic Pricing Ads
Make your Dynamic Price Insertion ads more effective with airDPI Performance. Analyze performance across accounts, devices, markets, and more—showing where airDPI works best and where to improve.
Real-Time Route Insights
Make smarter decisions about flight routes with the Route Performance dashboard. It combines data from your IBE and paid search to highlight routes that need attention, helping you decide which to promote, reduce, or maintain.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Additional Resources
How Bing Contributes to Breeze’s SEM Strategies
Search Engine Marketing (SEM) plays a key role in boosting visibility—up to 80%—on search results. With PPC, airlines can tailor campaigns using targeted keywords to reach high-intent travelers and drive conversions.
- read more
Four Low-Cost Carriers Share Their Marketing Strategies to Attract and Convert Customers
Low Cost Carriers (LCCs) attract price-sensitive travelers in an increasingly competitive market, where OTAs have commoditized airlines to capture their attention. PROS customers Frontier, Flyadeal, Play, and Volaris shared how LCCs can strengthen their competitive edge and grow direct sales channels
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Improving Direct Channel results by 4X by Building a Fare Marketing Infrastructure
Volaris, Mexico’s second-largest airline, partnered with PROS to build its Fare Marketing system using airTRFX®, airSEM®, airModules®, and FareWire®. In just 12 months, organic traffic rose over 400%, followed by another 46% increase over the next 12 months.
- read more