Airlines & Travel: Dynamic Offers
Manage and Deliver Your Own Airline Offers
Take control of offer creation and distribution
Grow revenue, save on shopping and distribution fees, and improve retailing across direct channels with an intelligent, flexible solution for optimizing offers.
- Take Charge of Airline Offers
- Drive Direct Sales & More
- Reduce Shopping & Distribution Cost
- Increase Ancillary Revenue
Manage your own airline-led offer strategy across your digital and NDC distribution channels. PROS provides you with flexible shopping, repricing, and merchandising capabilities to give you complete control over content for any direct digital channel: airline or non-airline.
PROS Dynamic Offers is a flexible and cost-effective solution designed to meet the diverse and evolving needs of your direct distribution strategy. Scale your direct sales efforts effectively across OTAs, metasearch engines, partners, and aggregators, and drive more revenue for your business by retailing dynamic offers.
Offload your PSS, bypass the GDS, and create and distribute offers directly to any channel without paying excessive shopping and booking fees. PROS Dynamic Offers supports large shopping volumes for a variety of channels—at no additional cost—with full cost transparency.
Maximize ancillary revenue. PROS Dynamic Offers provides powerful tools to create and sell ancillary offers, increasing spend per passenger. Airlines have full control to create and price a wide range of extras and build attractive bundles—unlocking more revenue opportunities.
Up to
30%
Revenue Lift per Passenger
>99%
Offer Bookability
Up to
30%
Increase in Ancillary Sales
AI & Science
Set for Dynamic Pricing
PROS Dynamic Offers integrates with PROS Real-Time Dynamic Pricing to deliver continuous and request-specific pricing capabilities today, helping you boost revenue up to 3.5%.
AI-Driven Ancillary Optimization
PROS Dynamic Offers integrates with PROS AI-powered Dynamic Ancillary Pricing to automate real-time pricing for ancillary services, based on demand and customer preferences, increasing revenue per passenger by up to 6%.
Integrations
PROS Dynamic Offers integrates with in-house and third-party booking engines, NDC platforms and aggregators, availability solutions, passenger service systems (PSS), and 45+ metasearch engines, including Skyscanner. PROS Dynamic Offers is fully integrated with PROS Offer Marketing technology designed to help airlines market dynamic offers, attract travelers, and drive website traffic through eCommerce pages, paid search, social media, email, retargeting, and display ads.
The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which [PROS Dynamic Offers] gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate.
Janine Hörburger
Manager Distribution Solutions
Features
Take full control of your offers and pricing, speed up innovation, and concentrate on revenue generation with features built into PROS Dynamic Offers.
Shopping & Pricing
Offer full flight search options across your sales channels—without costly PSS or GDS fees. Our industry compliant tools include flexible date searches, branded shopping, award ticket options, and easy management of various distribution channels and partners.
Affinity Shopping
Deliver fast, accurate offers that convert. PROS powers sub-second shopping across maps, calendars, affinity shopping, budget search, and more—delivering fast, attractive offers that drive revenue.
Re-shopping & Repricing
PROS makes ticket changes simple by quickly recalculating reissue costs, ensuring compliance, and lowering service costs. Give customers clear pricing and options to improve their experience and increase upsells.
Ancillary Merchandising
Create, manage, and distribute a dynamic catalog of all your ancillary offerings, such as baggage fees, pre-assigned seating, and in-flight services. PROS supports price configurations for both ATPCO-filed optional services and airline-created ancillary offers.
Ancillary Bundling
Maximize revenue through dynamic ancillary bundle management. Create attractive bundles, implement flexible pricing strategies, and apply special rules and discounts to increase conversions and spend per passenger.
Dynamic Pricing Ready
PROS Dynamic Offers connects with our dynamic pricing solutions to help optimize fares and ancillaries on digital and NDC distribution channels, so you can overcome legacy system limitations and maximize revenue.
Industry Compliance
PROS Dynamic Offers meets ATPCO and IATA standards, helping to ensure smooth data exchange across codeshare and interline partners while supporting legacy systems and NDC.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Additional Resources
Transforming Airline Retailing: A Value Path to Offers and Orders
The airline industry is evolving fast, but outdated tech makes it hard for many airlines to keep up. To stay competitive, they must modernize both their systems and their approach to customer service and sales.
- read more
The Cost of Inertia in Airline Retailing
In the past 12 months, one question continues to surface in nearly every meeting I attend. It’s an easy one to answer, but difficult in that the answer isn’t always what people want to hear. Is now the right time to talk about it? “It” being the 6000kg elephant that’s still in the room?
- read more
Lufthansa Group’s Journey Toward Offers & Orders and Modern Retailing
Lufthansa’s Florian Martin and PROS’ Justin Jander discuss revenue management, pricing strategy, and how data and offer optimization shape the future of airline Offer & Order management.
- watch video