Group Sales Optimizer
Maximize Group Revenue
Drive revenue from group bookings with AI-powered dynamic pricing.
Streamline sales, increase group bookings, and boost revenue with PROS Group Sales Optimizer (GSO). By automating the entire booking process—from quote to ticketing—you can manage pricing, contracts, and policies in one place while delivering real-time, high-value quotes.
- Automate Group Bookings
- Increase Revenue with AI
- Better Collaboration, Faster Quotes
Capture more group bookings with a highly automated, end-to-end workflow. PROS GSO unifies quoting, booking, and ticketing together in one streamlined experience. Travel agents can self-serve, make instant changes, and confirm bookings faster—saving time and reducing manual effort.
Grow group bookings and revenue with AI-powered dynamic pricing designed for group travel. PROS GSO analyzes demand, inventory pressure, and revenue impact to recommend optimal fares—helping you unlock more value from every group request.
By removing the guesswork from pricing, GSO empowers revenue teams to set better fares, protect margins, and maximize the revenue potential of each group booking.
PROS GSO speeds up group quotes with built-in escalation, reducing delays and back-and-forth between teams and travel agencies. With centralized policy and contract management, everything is in one place—making collaboration easier and responses faster.
60%
Faster Time to Quote
15%
Increase in Group Bookings Revenue
25%
Increase in Conversion Ratio Across Group Offers
3X
Increase in Sales Team Productivity
AI & Science
Dynamic Pricing
PROS GSO applies real science to group pricing. It’s the only solution that calculates the true marginal revenue of group bookings—the real economic impact of allocating seats to a group instead of individual passengers.
What does that mean for you?
It means airlines can stop underpricing large group requests. GSO evaluates real-time demand, remaining capacity, and expected future sales to recommend fares that reflect the true value of each group.
Integrations
To ensure optimal performance, PROS Group Sales Optimizer seamlessly integrates with passenger service systems (PSS) and various payment gateways.
I can say that PROS is an important partner for us and GSO now has a key role at our group strategy. With less than one year of using GSO we’ve increased our request, total requests, and we significantly reduced our total evaluation time.
Sinan Uğur
Revenue Management Group Supervisor
With GSO, we see the benefit with the policies because we can redirect the sales of groups, for example, giving better conditions for travel alliances with a good materialization rate.
Alicia Juárez
Groups Manager
Features
Streamline group sales with automated quoting, contract management, dynamic pricing, and booking tools—helping to ensure accurate fares, efficient policy enforcement, and valuable insights to maximize group revenue.
Automated Quotes & Offers
Automated offer creation applies your policies, generates T&Cs, and manages expiration rules for fast, accurate, and compliant group quotes.
Effortless Contracts & Approvals
Manage contracts with versioning, automatic policy enforcement (GSP), and escalation workflows for full visibility and control.
Dynamic Group Pricing
Set competitive group fares with AI-driven pricing. GSO evaluates demand patterns, bookings, and revenue opportunities for prices that win more group business.
Group Booking Management
Seamlessly manage group bookings with PSS integration, automated PNR creation and updates, and full lifecycle support for every reservation.
Group Policy Management
Keep consistent group sales with automated policy enforcement. GSO applies your rules to every quote and booking, aligning RM, sales, and agency partners.
Advanced Reporting & Insights
Access built-in dashboards and the PROS Data Platform to monitor performance. Track trends to optimize your group sales strategy.
Enhance GSO Capabilities from Quote to Fulfillment
Flexible add-ons extend the group booking journey through ticketing, payments, and post-ticketing services. With GSO, airlines can take control of the entire group bookings lifecycle while maintaining speed, accuracy, and operational control at scale.
Ticketing
Unlock faster, more reliable group fulfillment with seamless ticket issuance in the PSS directly from GSO. Reduce manual effort, eliminate back-office delays, and give your sales teams and travel agents the tools to finalize bookings with confidence.
Payments
Accept and verify group payments, issue EMDs, and complete ticketing in one integrated flow—supporting multiple payment methods including cash, bank transfer, credit card, pay-by-link, and IFG BSP Cash. Offer more convenience to customers, reduce manual effort, and minimize revenue leakage while maintaining financial control and compliance.
Post-Ticketing
Deliver exceptional service long after the booking is confirmed. Easily manage group booking changes, refunds, cancellations, and reissues directly in the PROS system to keep passengers and internal teams moving forward.
Book a Demo with an Airline Retailing Expert
Don’t let legacy technology dictate your revenue potential. See what happens when you put PROS precision behind every offer.
Additional Resources
Air Europa Boosts Group Sales Strategy with PROS GSO Solution
In this video, Alicia Juárez, Groups Manager at Air Europa, explains how PROS Group Sales Optimizer helped enhance their group sales strategy by managing agency policies and dynamically pricing offers.
- watch video
Japan Airlines Boosts Group Sales Revenue 3X With PROS
The goal: streamline business processes and dramatically reduce manual workload so the sales team can spend more time building relationships with agencies.
- read case study
How Turkish Airlines Improves Group Sales Strategy with PROS GSO Solution
In this video Sinan Uğur, Revenue Management Group Supervisor at Turkish Airlines, walks through the challenges Turkish Airlines successfully solved with PROS GSO, and the benefits it brought to the carrier’s group sales strategy.
- watch video