Airlines & Travel: Group Sales
Maximize Group Revenue
Drive Revenue from Group Bookings with AI-Powered Dynamic Pricing
Streamline sales, increase group bookings, and boost revenue with PROS Group Sales Optimizer (GSO). By automating the entire booking process—from quote to ticketing—you can manage pricing, contracts, and policies in one place while delivering real-time, high-value quotes.
- Automate Group Bookings
- Increase Revenue with AI
- Better Collaboration, Faster Quotes
Capture more group bookings with a fully automated process. PROS GSO streamlines quotes, bookings, and ticketing across all sales channels. With self-service tools, travel agents can book faster and manage changes easily—bringing more business to your airline with less manual effort.
Grow group bookings and revenue with AI-powered dynamic pricing that helps you capture demand with confidence. PROS GSO is designed to remove the guesswork, using AI insights to help you set better fares, win more group bookings, and maximize revenue.
PROS GSO speeds up group quotes with built-in escalation, reducing delays and back-and-forth between teams and travel agencies. With centralized policy and contract management, everything is in one place—making collaboration easier and responses faster.
60%
Faster Time to Quote
15%
Increase in Group Bookings Revenue
25%
Increase in Conversion Ratio Across Group Offers
3X
Increase in Sales Team Productivity
AI & Science
Dynamic Pricing
PROS GSO’s dynamic pricing science is the only market solution to factor in the true marginal revenue of groups. Powered by AI and machine learning, it helps airlines offer real-time, demand-based pricing—providing accurate fares that align with forecasted demand and booking expectations.
Integrations
To ensure optimal performance, PROS Group Sales Optimizer seamlessly integrates with passenger service systems (PSS) and various payment gateways.
I can say that PROS is an important partner for us and GSO now has a key role at our group strategy. With less than one year of using GSO we’ve increased our request, total requests, and we significantly reduced our total evaluation time.
Sinan Uğur
Revenue Management Group Supervisor
Features
Streamline group sales with automated quoting, contract management, dynamic pricing, and booking tools—helping to ensure accurate fares, efficient policy enforcement, and valuable insights to maximize group revenue.
Automated Quoting & Booking
Experience seamless automated quoting and booking of group travel between travel agencies and airlines.
Effortless Contract Management
PROS GSO automatically creates booking contracts and manages changes throughout the booking lifecycle, helping ensure accuracy and efficiency.
Effective Dynamic Pricing
Drive better fares, achieve higher group conversion rates, and increase revenue with PROS GSO’s proven dynamic pricing algorithms to determine the average marginal cost and the marginal revenue curve of group seats.
Group Booking Management
Efficiently manage group PNRs with GSO Booking Management, allowing you to increase, decrease, split, cancel, and edit itineraries as needed.
Advanced Reporting Tools
Gain valuable insights with PROS GSO’s advanced reporting tools, helping you get a better understanding of your offers and group bookings.
Group Policy Management
Ensure adherence to booking policies with the Group Sales Policy manager, providing you a streamlined approach between sales and RM teams.
Editions
Essentials
Create, price, and book group offers with a high degree of automation and confidence, using PROS dynamic pricing science.
Advantage
Automatically manage group bookings, pricing, contracts, and policies in one location and across all users including travel agents, sales, and revenue management teams.
Ultimate
Further enhance the group booking process by seamlessly handling payments, ticketing, post-ticketing changes, refunds, and reissues.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Additional Resources
Air Europa Boosts Group Sales Strategy with PROS GSO Solution
In this video, Alicia Juárez, Groups Manager at Air Europa, explains how PROS Group Sales Optimizer helped enhance their group sales strategy by managing agency policies and dynamically pricing offers.
- watch video
Accelerating Group and Corporate Sales with the PROS Platform
Airline sales teams play a critical role in recovery, driving productivity and innovation despite limited resources. To succeed, they need better pricing, streamlined processes, and integrated eCommerce tools.
- read solution brief
Group Sales Optimizer Product Guide
PROS Group Sales Optimizer centralizes group bookings, pricing, and contracts, enabling airlines to deliver real-time, dynamic quotes and streamline sales processes across all channels.
- read product guide