Airlines & Travel: Dynamic Ancillary Pricing
Maximize Revenue From Ancillaries
Increase revenue per passenger and grow ancillary earnings
PROS Dynamic Ancillary Pricing (DAP) revolutionizes ancillary sales. It learns from passenger behavior, automates pricing, and delivers real-time, personalized offers to help increase ancillary revenue across every flight and every passenger.
- Smarter Pricing That Converts
- AI Automation for Efficiency
- Reduce Errors, Maximize Revenue
Sell more ancillaries with AI-driven pricing. PROS DAP leverages AI to analyze real-time shopping and booking data, setting prices that customers are most likely to purchase–helping to ensure the highest revenue for your airline in the long run.
Reduce manual tasks and free up analysts to focus on strategy. With AI-powered automation, PROS DAP sets the best ancillary prices to boost sales and maximize revenue.
Deliver accurate, consistent ancillary pricing with AI. By reducing manual work, PROS DAP minimizes errors and helps ensure pricing precision. With AI-driven consistency, you can set smarter prices and drive higher revenue per passenger.
Up to
6%
Revenue Lift per Passenger
6-10 Weeks
for Go-Live
Zero Rules
No User-Based Strategies
AI & Science
Customer Segmentation
PROS DAP analyzes 15+ factors, including customer and trip details, to recommend the best ancillary prices based on willingness-to-pay.
Reinforcement Learning
PROS AI continuously learns and adapts based on real-time booking behavior to help ensure the most effective pricing strategy.
Efficient Exploration
The AI models used in PROS DAP scientifically and systematically explore price ranges to determine the optimal price quicker while minimizing risks.
Integrations
PROS Dynamic Ancillary Pricing is a modular science solution that seamlessly integrates with any third-party booking or merchandising system to provide real-time price recommendations, making it adaptable to various airline needs and use cases.
We observed 6% Advanced Seat Reservation (ASR) revenue increase per passenger after the implementation of PROS Dynamic Ancillary Pricing solution.
Jolanta Rema
VP eCommerce and Commercial Distribution
Features
Real-Time Evaluation
Determine the best price by evaluating ancillary shopping requests in real-time against traveler, trip, and product features.
Data-Driven Learning
Quickly adjust to customer behavior and make sure your ancillary prices stay relevant. PROS DAP continuously analyzes the latest booking data to keep AI models up to date.
A/B Testing
Find the most effective pricing strategies through A/B testing. Compare different approaches and make informed decisions to drive higher revenue and business impact.
Offer History Insights
Get better visibility and control over offers. PROS DAP keeps track of dynamically generated ancillary offers so you can refine your pricing strategies and increase revenue.
Interactive Analytics
Easily dive into data for a detailed view. PROS DAP’s flexible UI helps analysts track pricing, monitor key metrics, and see trends over time to improve strategies and grow revenue.
PROS Dynamic Ancillary Pricing in Action
Watch how airBaltic uses PROS DAP to price seats in real time on airBaltic.com.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
How does PROS Dynamic Ancillary Pricing work?
PROS Dynamic Ancillary Pricing uses AI and real-time data to adjust ancillary prices based on demand, customer behavior, and market conditions. It helps ensure each offer is designed to maximize conversions and revenue.
Will this integrate with my existing systems?
Yes, PROS DAP is designed to integrate seamlessly with any third-party booking engine and merchandising platforms, making implementation smooth and hassle-free. DAP is versatile for different use cases (single or group of ancillaries) and channels (the airline website, or the NDC channels).
Can I still control my pricing strategy?
Yes. While PROS DAP automates pricing decisions, you can set business rules and adjust strategies based on your revenue goals in PROS Merchandising or any other third-party merchandising system, running the systems simultaneously.
What makes AI-powered pricing better than manual pricing?
AI continuously learns from customer behavior and market trends, adapting in real-time–something manual pricing can’t do. This helps ensure prices are always competitive, accurate, and enhanced to drive revenue.
Is Dynamic Ancillary Pricing only for large airlines?
PROS DAP works for airlines of all sizes. Whether you’re a low-cost carrier or a full-service airline, AI-driven pricing can help increase ancillary revenue.
How long does it take to implement PROS Dynamic Ancillary Pricing?
PROS DAP can be up and running in weeks. The required integration is for the merchandising and booking platforms to process and display dynamic prices for ancillaries, ensuring ancillary booking data back to PROS DAP solution.
Additional Resources
3 Ways to Grow Revenue with Dynamic Ancillary Pricing
With thin margins and just $6.14 in earnings per passenger, airlines must rely on ancillary revenue to stay profitable. As passenger volumes grow, global ancillary sales hit $117.9B in 2023—surpassing pre-pandemic levels and proving essential for all airline models.
- read more
airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS
Watch how airBaltic’s long-time partnership with PROS supports its airline-led offer strategy—enhancing digital flight shopping and driving ancillary revenue through merchandising and dynamic pricing.
- watch video
The Future of Ancillary Revenue Optimization
Ancillary revenue is now a key income stream for all airlines—not just LCCs. Across the industry, a-la-carte products and services have rapidly become standard.
- read more