Price Optimization
Win More Deals with AI-Powered Pricing
Provide accurate, competitive pricing tailored to every customer.
PROS Smart Price Optimization helps you set the right price for every deal—boosting profitability and increasing win rates. Using advanced AI, it adapts to market changes, handles complex pricing scenarios, and delivers precise, customer-specific prices you can trust.
- Win More Business
- Use Data to Price Smarter
- Adapt to Market Changes
Understand what drives customer buying decisions with AI-powered insights. Consider win rate probability and adjust prices in real time based on sales strategy, demand, competition, and market trends to help you stay competitive, increase profits, and close more deals.
Make better pricing decisions considering every little bit of information – from competitors’ prices and win/loss records to product data and sales transactions. Focus on the best opportunities to grow profits and ensure every deal is priced competitively and with customer value in mind.
Stay competitive and maximize profits by keeping your prices in sync with the latest market shifts. AI-powered insights help you quickly respond to trends, customer demand, and economic changes like inflation, supply chain disruptions, and shifting buyer behavior.
AI & Science
The Most Advanced Pricing Science
Leading analyst firms recognize PROS for its cutting-edge AI-driven pricing models. The science adapts to demand shifts, volatility, and data gaps, providing quick, precise price recommendations that optimize margins and tailor pricing for every customer and market condition.
AI You Can Trust & Understand
See clear, visual representations of AI model performance and price prediction accuracy. Transparent metrics help you build confidence in every pricing decision.
Adapting in Real-Time
Stay competitive by adjusting pricing strategies as market conditions change. AI identifies patterns in price trends, customer behavior, and market shifts to help you make smarter pricing decisions over time.
Expected Impact
+100–300 BPS
Integrations
Easily connect with your existing systems. Syncs data in real time across ERPs, CRMs, CPQ tools, eCommerce platforms, and customer portals—keeping pricing accurate, personalized and profitable across all channels.
PROS Gen IV delivers real-time, precise pricing for every product and customer combination. With nearly 20,000 SKUs and over 10,000 customers, managing this manually would be too slow and laborious. PROS does this for us.
Julia Brasher
Director of Pricing & Revenue Management
Features
Unlock AI-powered pricing capabilities to win more deals, maximize revenue, and stay competitive with these key features.
AI-Powered Negotiated Pricing
Get highly accurate, personalized price recommendations and win-rate insights for every deal, even in complex, fast-changing markets. Discover the power of neural network-based machine learning technology.
Willingness-To-Pay Guidance
Help sales teams close more deals with customer-specific price recommendations, powered by dynamic segmentation and adjustable business rules.
Optimized eCommerce Pricing
Boost sales and margins with a demand-aware algorithm that adjusts prices in real time based on seasonality, demand shifts, and competition. Deliver personalized pricing for eCommerce, reseller, and distributor portals.
Advanced Price Analytics
Gain a clear view of pricing model’s performance with AI-driven analysis, helping you validate price predictions, understand win rate probability, identify top products and customers, and adjust strategies as markets change.
Capacity Aware Optimization
Maximize revenue by analyzing opportunity costs and customer willingness-to-pay for capacity-constrained products and services. Ideal for industries with fluctuating demand. (Provided as an add-on.)
Smarter Cost-Based Pricing
Improve pricing accuracy with AI-driven cost estimates, even when costs are unknown at the time of quoting. Use segment-level insights and business rules to optimize pricing decisions.
Accurate Demand Forecasting
Use real-time data to predict demand and make smarter pricing decisions. Designed for cargo, transport, and logistics, and rental industries. (Provided as an add-on.)
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
What is PROS Smart Price Optimization?
PROS Smart Price Optimization is an AI-powered solution that helps businesses set competitive, profitable prices by analyzing customer behavior, market trends, and demand shifts in real time.
How can PROS Smart Price Optimization benefit my business?
It improves pricing accuracy, increases win rates, maximizes profitability, and adapts to market changes—helping you stay competitive while driving revenue growth.
Who is PROS Smart Price Optimization designed for?
Our Price Optimization is built for businesses across multiple industries, including manufacturing, distribution, high-tech, and travel, where pricing complexity and dynamic market conditions require data-driven strategies.
How does AI improve pricing decisions?
AI analyzes historical sales, market trends, and customer behavior to predict the best price for every deal, helping sales teams offer competitive, data-backed prices with confidence.
What’s the difference between Smart Price Optimization and Smart Price Optimization and Management (POM)?
PROS Smart Price Optimization focuses on price optimization, while SPOM includes price optimization plus full lifecycle price management capabilities for end-to-end pricing control.
Does PROS Smart Price Optimization support both negotiated and digital selling?
Yes, it provides AI-driven pricing for both traditional negotiated sales and digital self-serve channels like eCommerce, reseller portals, and distributor platforms.
Additional Resources
6 Trends and Best Practices to Unlock Price Optimization and Boost Margin
Customer behavior has shifted dramatically over the past decade. To keep up with evolving preferences, market demand, and competition, businesses need price optimization to stay competitive and agile.
- read more
Smart POM Demo: Managing Tariffs
Discover how PROS helps businesses stay agile amid global uncertainty by streamlining pricing, scaling agreements, and protecting margins with real-time data and dynamic optimization.
- watch video
Pricing Strategies to Maximize Customer Lifetime Value
In today’s competitive market, AI-powered pricing is essential for driving customer value. Discover how to optimize pricing, implement rebates, and shift to subscriptions. Learn how AI predicts behavior, personalizes offers, and boosts revenue and profitability.
- watch video