Artificial intelligence is transforming how sales and marketing teams manage, collate and breakdown insights from their customer data; John Bruno, Vice President of Strategy at PROS dives into the benefits and growth of AI in sales and marketing while discussing a few thoughts on the future of B2B sales and selling processes:
Welcome to this chat John, tell us more about yourself and your role at PROS? As VP, Strategy, what is a typical day at work like?
As VP of Strategy, my main responsibilities are to: shape our product-market fit, disrupt our go-to-market strategy, and drive rapid growth. Given this, it’s important for me to both stay informed about what’s happening across the industry as a whole and stay close to functions across the PROS business.