Are you craving a frozen pizza lately? You’re not alone. Maybe it’s because the weather’s warmer, maybe you’re jonesing for a lazy-day treat, or maybe it’s because the stock market’s down and tariffs are throwing everything into chaos…
“This happens every sort of downturn in the economy — there’s increased demand for premium frozen pizzas, high-priced frozen pizzas,” said Craig Zawada, the chief visionary officer at PROS Holdings, a price optimization company. It’s a bit counterintuitive, he added, since you’d think consumers are more cost-conscious, but it’s actually a trade that makes sense because “they’re replacing eating out to having a good frozen pizza at home.”