COVID-19 has forced B2B business to shift to digital, writes Geoff Webb, Vice President of Strategy at PROS, as he discusses the key benefits of cloud for a successful ecommerce strategy
B2B organisations have always faced digital selling challenges, from setting a brand apart to managing the ever-changing customer journey.
In the past, these challenges were manageable, with highly mobile sales teams being able to jump on a plane to visit a customer at the drop of a hat. But with the sudden onset of a global pandemic and subsequent lockdowns in many countries, this level of mobility simply hasn’t been possible for the best part of a year.