Airlines need to work with agencies to bring demand, says PROS Solutions Strategy Director for Travel Aditi Mehta
2020 was poised to be another record-breaking year for travel.
The number of passengers flying around the world was increasing and tourism was a boon for both airlines and travel agencies.
This initial projection for a strong 2020 followed IATA figures which showed that 4.4 billion air trips were taken world-wide in 2018.
One area prioritised in airline industry discussions was leveraging digital retailing to its fullest potential to unearth more value throughout the customer journey.