PROS, the leader in price optimization, has appointed Grad Conn as CMO. Conn is responsible for global marketing and growth strategies for the company. An innovative marketer with a proven track record, he is an expert in creating world-class customer experiences that elevate brands. He has been described by Tom Foremski at ZDNet as “… a near perfect example of what a tech company CMO should be like.” Conn’s career experience includes CMO roles at Sprinklr and Microsoft US.