Distribution

AI-Powered Pricing and Quoting at Scale
Deliver accurate pricing for massive product catalogs in minutes.
Smarter Pricing. Faster Quotes.
Outpace competitors in the face of razor-thin margins and huge product catalogs. PROS AI-powered pricing and quoting helps distributors deliver the best possible price to customers—so they can win more deals and improve margins.
- Industrial
- Automotive
- Chemicals
- Food & Consumables
- Medical & Healthcare
- Consumer Goods
Precision-Packed Profits
Navigate complex pricing and quoting challenges across eCommerce, direct sales, and extensive distributor networks. With PROS, you can dynamically adjust to market volatility, fluctuating costs, and competitive pressures while helping protect your margins.
- Save time by reducing manual pricing errors through automated, real-time price updates.
- Simplify transactions with streamlined quoting that automates complex approval workflows for RFPs, renewals, and special pricing agreements (SPAs).
- Empower decisions with real-time market insights delivered by comprehensive, up-to-date analytics.
- Improve your customer’s self-service experience, keeping their negotiated pricing consistent across sales channels.
- Fully integrate rebate management programs to help protect margins in real time against customer orders and agreements.
- Provide competitive, market-driven pricing.
Driving Revenue in Automotive Distribution
Fluctuating material costs, competitive pressures, and fragmented pricing across multiple channels are everyday challenges for automotive distributors. PROS AI-driven pricing and quoting solutions let you streamline complex processes, help ensure accuracy, and get competitive quotes out the door faster—all while maintaining margins.
- Automate pricing for competitive rates with adaptive AI-driven strategies.
- Simplify deals by automating complex contract and volume pricing.
- Gain real-time insights to adjust prices quickly.
- Reduce errors by streamlining configurations and speeding up responses.
- Provide consistent pricing across dealers and distributors with data-driven solutions.
A New Formula for Success
Chemical distributors face challenges with volatile raw material costs, strict regulations, and a wide range of customers. With PROS you can quickly adjust pricing across channels and help protect your margins. We make quoting easier by automating complex setups, following safety rules, and using real-time inventory data—reducing mistakes and speeding up sales.
- Automate pricing for clear, consistent rates by using AI-driven adjustments.
- Meet industry regulations easily by automating contract pricing and compliance checks.
- Help protect your profit margins with dynamic pricing that adapts to market changes.
- Speed up sales with fast, accurate quotes by automating complex RFPs, renewals, and sales agreements.
A Recipe for Revenue
The food distribution industry faces challenges with perishable inventory, shifting costs, and strict regulations. With PROS, you can adjust pricing in real time by analyzing shelf life, customer demand, and market trends—helping you protect margins and stay ahead of the competition.
- Automate pricing adjustments using real-time analytics for fresh, competitive rates.
- Reduce waste by matching prices to product shelf life through dynamic tools.
Streamline contracts by automatically updating prices based on current data. - Help ensure accuracy by continuously adjusting pricing for different product types.
Integrate logistics costs with intuitive software to deliver fast, competitive quotes.
Keeping a Finger on the Pulse
Medical distributors face strict regulations, fluctuating costs, and complex pricing structures. PROS helps you tackle these challenges by automating pricing adjustments to meet FDA rules and adapt to changing costs, while also speeding up quote generation and automating approval workflows so you can stay compliant.
- Help protect your margins by automating pricing adjustments to handle fluctuating costs and complex pricing structures.
- Accelerate quotes for highly configurable products by streamlining the sales process with automation.
- Stay compliant by automating approval workflows that adhere to FDA guidelines.
- Simplify complex pricing by unifying data across channels for faster, more accurate decisions.
Unwrapping Efficiency in CPG
Consumer goods distributors need to keep pricing consistent across channels while handling cost changes, tariffs, and regional differences. PROS makes it simple by automating discounts, promotions, and contract management, so your pricing stays agile and effective.
- Provide a positive customer experience with consistent pricing across channels.
- Adjust prices quickly by monitoring material costs, tariffs, and market trends.
- Speed up sales by automating discounts, promotions, and contract management.
- Help protect your margins with dynamic pricing driven by real-time data.
Featured Products
Smart Price Optimization & Management
Stay ahead of market shifts by automatically adjusting prices in real time — helping your margins stay strong and your pricing competitive. PROS Smart Price Optimization and Management (POM) actively updates price lists, forecasts demand, and delivers pricing guidance tailored to each customer, so you can manage inventory, boost profitability, and seize new market opportunities with confidence.
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Smart Configure Price Quote (CPQ)
For distributors, speed is key. PROS Smart Configure Price Quote (CPQ) automates your quoting, agreements, and contracting, so you can send accurate, preapproved prices quickly. With AI-powered pricing guidance, your sales reps get timely opportunity insights to shorten sales cycles and respond to customer needs faster.
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Rebate Management
Successful rebate programs can help distributors boost profits. With PROS, you can design and manage effective rebate programs with full visibility into prices, transactions, and incentives. By automating calculations and streamlining workflows, you can track sales, purchases, SPAs, and margins in real time to improve profits and control complex pricing structures.
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With PROS we achieve 10% margin improvement with better pricing decisions.

Dale Sheff
Vice President, Pricing & Profitability
Leading distributors partner with PROS










Integrations
Our solutions easily integrate with your current tech stack, ensuring a smooth transition so you can start realizing benefits quickly.
Book a Demo With An Outperformance Expert
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
How does PROS help distributors manage complex quotes with thousands of SKUs?
PROS Smart Configure Price Quote (CPQ) is built to handle the complexity of distribution pricing, allowing sales teams to generate fast, accurate quotes—even for orders with tens of thousands of SKUs. The AI-powered system automates product selection, pricing, and discounting, reducing errors and streamlining approvals for a seamless quoting process.
How does PROS pricing solutions protect margin in an industry where profit margins are razor-thin?
PROS Smart Price Optimization and Management (POM) uses AI-driven insights to dynamically optimize prices to help ensure distributors maintain competitive yet profitable pricing. By analyzing customer buying behavior, market trends, and historical data, PROS helps distributors prevent margin leakage and achieve greater profitability without sacrificing sales volume.
Can PROS handle real-time pricing adjustments and mass price updates at scale?
Yes, PROS Smart Price Optimization and Management (POM) allows distributors to quickly update pricing for tens of thousands of SKUs to help ensure consistency across all channels. Whether responding to supplier cost changes, market fluctuations, or competitive shifts, PROS enables real-time price adjustments and bulk updates with ease—keeping distributors agile in a fast-moving market.
How does PROS Smart CPQ simplify special pricing agreements (SPAs) and renewals?
Managing SPAs manually can be time-consuming and error-prone, but PROS Smart Configure Price Quote automates the entire SPA lifecycle—from initiation and adjustments to renewals and approvals. By centralizing contract management and helping ensure compliance, PROS helps distributors deliver competitive, profitable agreements with minimal administrative burden.
How can PROS help with managing rebates within distribution?
PROS Rebate Management is a comprehensive solution that manages the entire rebate lifecycle. It enables businesses to define, manage, and improve rebate programs seamlessly within an extensive platform, delivering profitable offers that include agreement terms and off-invoice rebate incentives at the time of quoting.
How does PROS improve sales efficiency and customer experience?
With PROS Smart Configure Price Quote, sales teams can respond faster to customer inquiries by generating personalized quotes in minutes instead of hours or days. AI-driven recommendations help ensure accurate pricing and highlight cross-sell and upsell opportunities, so sales teams can close deals more efficiently while delivering a seamless customer experience.
Additional Resources
How PROS Helped a Fortune 500 Distributor Optimize Pricing for $7.2 Billion in Revenue
The distributor, with nearly 9,000 employees, including 25% sales reps, struggled with a slow, laborious pricing solution, causing margin leakage and hindering profitability and competitiveness.
Distributor Markup and Profit Margins in the Supply Chain
Distributor markup, typically 5%-40%, ensures profitability and supply chain efficiency, compensating for varying purchase volumes and maintaining competitiveness.
How to Create an Effective Distributor Pricing Strategy
Pricing is crucial in competition, with consumers balancing price and quality. Distributors, as the supply chain middle link, face complex pricing challenges influenced by demand, costs, and other factors like transportation. An ineffective pricing strategy can harm the business.