PROS AI Solutions
Applied Innovation for Modern Airline Retailing
AI isn’t a buzzword to us. It’s the foundation of our business, a center of company investment and industry leadership, and the engine that powers millions of prices, forecasts, and offers every day.
AI + Science: The PROS Approach
Even the most powerful artificial intelligence still requires human intervention—and not to mention ingenuity. Building on 30+ years of leadership in revenue management and pricing science, the PROS team harnesses the most advanced models and algorithms to help companies compete and win.
- Neural Networks
- Deep Learning
- Reinforcement Learning
- Offer Optimization
- Demand Forecasting
- Explainable AI
By applying a unique architecture inspired by neurons in the human brain, PROS scientists create systems that solve for the enormous complexity of airline pricing with speed and precision across massive networks.
We use both structured and unstructured data—from historical booking curves to real-time market signals—to train models that understand traveler behavior better than ever before.
PROS applies deep reinforcement learning to booking data, constructing reliable controls that help commercial teams confidently execute optimal pricing strategies.
PROS Offer Optimization AI helps deliver contextualized, real-time offers across every sales and distribution channel, using multiple models to analyze demand and predict the most advantageous outcomes.
Built on the Bayesian network model, PROS revenue management solutions calculate complex probabilities to give commercial leaders highly accurate insights into market demand and booking velocity.
We believe AI must be open and transparent. PROS solutions feature clear, user-friendly analytics and workflows that promote knowledge, understanding, and trust among developers and end users.
Empowered to Perform
Give commercial teams—from Revenue Management to Pricing, Distribution, and Marketing—the platform to perform to their potential. Supported by real-time intelligence and automation, PROS applies science-backed systems to transform offer management, drive yield, and maximize total revenue.
Dynamic Pricing
By automatically factoring multiple variables in real-time, PROS solutions provide commercial teams with continuous, class-free pricing recommendations precisely matched to each seat and ancillary.
Maximize Revenue
Analysts can confidently capture more value per passenger with less work—and spend more time on strategy—by relying on PROS behavioral analytics, forecasting, and automation.
Traveler Patterns
Armed with analysis that reveals hidden gaps and inconsistencies in booking behaviors, airlines can discern the best strategies to maximize value across leisure, business, and group segments.
Ancillary Offerings
Airlines can regain control of their retailing strategy by leveraging PROS applied intelligence to create flexible ancillary offers and bundles based on channel or traveler attributes.
Tailored Experiences
With predictive analytics and automated decisioning, airlines can present tailored shopping experiences—including the right flight, seat, and extras—as travelers are shopping in real time.
Real-Time Price Optimization
Take control of digital retailing with AI-powered optimization. Set the right price using real-time demand, moving beyond static fares to drive revenue growth and build a scalable foundation for airline-led Offers & Orders.