PROS Platform

The Revenue Engine for Modern Airline Retailing

PROS empowers your commercial teams to optimize every offer with AI-driven precision. Designed for real-time performance and scalability, the PROS Platform helps you stay ahead in dynamic markets. Take control of your revenue strategy, modernize your retailing, and deliver the seamless experiences travelers expect.

The Platform for Modern Airline Retailing

The PROS Platform is designed for revenue performance driven by intelligent decision-making across revenue management, sales, distribution, and marketing. See what can happen when teams sync revenue strategy with execution—aligning capacity to demand, offers to customers, and targets to outcomes.

130+

Airline Customers Globally

PROS solutions are helping over 130 airlines worldwide, including full-service, hybrid, low-cost, global, international, and regional carriers.

40 Years

of Airline Industry Experience

PROS has over 40 years of experience building solutions for the airline industry, grounded in AI-powered revenue optimization expertise.

#1

Choice for Revenue Management

PROS RM is the top choice for airlines when it comes to revenue management and dynamic pricing capabilities.

#1

Choice for Offer Marketing

PROS Offer Marketing is the leading solution for digital marketing in the airline industry.

The PROS Platform

The PROS Platform is designed for revenue performance driven by intelligent decision-making across RM, sales, distribution, and marketing. See what can happen when teams sync revenue strategy with execution—aligning capacity to demand, offers to customers, and targets to outcomes.

Product

The PROS product catalog informs high-speed innovation and clear differentiation. Define flexible products and ancillaries that precisely cater to travelers' diverse needs and preferences—and make your brand stand out.

Price

Optimize revenue with every offer, for every traveler, every time. PROS AI-powered price elasticity and dynamic pricing models adapt fare and ancillary prices based on market shifts, capacity, and real-time traveler intent.

Sell & Distribute

Deliver consistent, compelling offers across all channels. The PROS Platform ensures your pricing and product strategies are effectively executed, whether through direct bookings or across your NDC network.

Market

PROS customer acquisition tools reinforce your airline's value proposition and competitive edge, meaning higher-quality traffic and higher conversion rates for direct bookings. Promote highly differentiated, tailored offers and maximize ROI from emerging digital platforms—empowering them with AI across campaign creation, content optimization, and platform navigation.

Common Data

Winning in the market requires a unified approach. Bring all your data into a common model—where marketing, revenue management, pricing, and sales teams can leverage it. With the PROS Platform, you can streamline operations and gain a deeper understanding of your travelers to better serve them at every touchpoint.

Built on AI

Market volatility is the new normal, and traditional processes can't keep up. With decades of AI leadership, PROS supercharges your teams to make smarter decisions at scale—helping you adapt at the speed of changing market and traveler demand and navigate transformation with confidence.

Designed for Airlines

Travelers demand fast, seamless digital experiences. But legacy systems often fail at the critical moment of purchase. Trust a proven platform with best-in-class availability, unparalleled speed, and guaranteed SLAs to perform when it matters most—turning lookers into bookers.

Secure & Compliant

Travelers need to trust you with their business and their data. We rigorously test the PROS Platform so you don't have to. Security certifications like ISO 27001 and SOC2 mean you can focus on driving revenue—while we ensure both you and your customers are protected.

Seamless & Flexible

Your unique business model shouldn't be a barrier to success. The PROS Platform is built on open, modular architecture that integrates seamlessly with your existing technology stack. It means you can embed any functionality into your desired traveler experience and create frictionless booking and retailing processes.

The PROS Platform

Plan

Unparalleled insights from demand to market indices to product availability, define, simulate, and analyze all scenarios to shape your commercial strategy from what you procure to what markets you serve and what offers you make available.

Market

Designed to quickly and efficiently capture market demand where the customer is: digital channels. Transform customer intent signals into real-time, adaptive digital marketing strategies deployed to any first- or third-party channel, pulling your soon-to-be customers into a context-rich shopping experience tailored just for them.

Price

The ultimate piece in the value equation: price. Accurately solving for price means the difference between winning and losing and the difference between a one-time and a lifelong customer. Leverage the most accurate and advanced pricing AI to derive the right price instantaneously and give your pricing and go-to-market teams the confidence that your price will grow your business and your margins at the same time.

Win

Convenience, confidence, and consistency are the cornerstones of a winning transactional experience. Whether engaging with a seller or through a digital experience, businesses must deliver buyers with the right products at a price tailored to them in the channel they prefer. A modular commerce platform makes it easy to deliver real-time offers to customers wherever they are, eliminating the desire to shop around, boosting conversion rates, and beating the competition.

Platform Principles

Common Data

Winning in the market is a team effort. Bring all your data into a common data model that marketing, revenue management, pricing, and sales teams can all leverage to streamline your operations and help you better understand and serve your customers.

Enriched by AI

Market volatility is here to stay, and it is increasing the burden on commercial teams to be more adaptive and dynamic in the market. Traditional human-only processes are crumbling under the weight of this pressure. PROS’s decades of leadership in AI, from prescriptive to generative to agentic, supercharge your teams to make the best decisions at scale helping you adapt at the speed of market changes.

Built for Enterprise

Today’s buyers overwhelmingly gravitate towards digital experiences that get them what they need quickly. Offline and legacy systems fail to deliver when it matters most: during the decision to purchase. Put your trust in a proven platform that offers best in class availability, unparalleled speed, and guaranteed SLAs to perform when your business needs it most.

Secure & Compliant

Today’s customers want confidence in their trading partners, both in the offer and in the safeguarding of their data. We rigorously test our platform so you don’t have to. Our security certifications like ISO 27001 and SOC2 mean that you focus on driving revenue and margin and rest assured that PROS has you protected.

Seamless & Flexible

Don’t let the uniqueness of your business model or your technology stack get in the way of winning. The open, modular nature of the PROS platform allows you to embed any PROS functionality in the customer experience you define while seamlessly integrating into the technology solutions that power your business today.

Patent Information

Featured Use Cases

Retail how, when, and where you want . The PROS Platform is built to meet current and future needs, helping you transition from legacy systems to modern Offers & Orders while reducing the need for investments in outdated IT infrastructure. Our platform ensures seamless integration and prepares you for the transition ahead.

Offer Optimization

Grow passenger revenue with every seat and ancillary sold by using PROS Offer Optimization solutions to forecast demand and set dynamic prices that improve conversion.

Offer Creation & Retailing

Gain flexibility and reduce costs with PROS Offer Creation & Retailing. Easily create and distribute offers directly, bypassing traditional systems and managing content across multiple channels and partners.

Offer Marketing

Drive higher traffic to your website by marketing real-time, dynamic, bookable offers across any digital marketing channel with PROS Offer Marketing. Launch customizable booking pages and targeted campaigns across paid search, social media, email, retargeting, and display ads.

Product Management

Improve operational efficiency with a single source of truth for your products and services through the PROS Product Catalog. The fully separate Stock Keeper tracks all your stock information.

Integrations

The open, modular PROS Platform easily connects with existing systems and adapts to evolving technologies, providing ultimate agility and scalability.