Shopping

Take Control of Offer Creation & Distribution

Shopping technology designed to help you manage airline offers and distribution with precision, performance, and scale.

Today’s travelers demand speed, accuracy, and choice. Airlines need full control to deliver. PROS Shopping empowers you to manage offers and distribution with precision. Drive web sales, scale NDC, and expand through metasearch and OTAs—all while cutting costs and meeting customer needs.

Take Charge of Flight Search & Shopping
Increase Direct Sales
Reduce Shopping & Distribution Cost
Offer Flexible Re-Shopping Experiences

Take Charge of Flight Search & Shopping

Own your offer strategy across your digital and NDC distribution channels. Fully integrated with ATPCO fare and rule data, PROS Shopping gives you complete control and flexibility over flight search and content for any direct digital channel: airline or non-airline. Deliver tailored offers with advanced features like baggage and ancillary shopping, private fares, and continuous pricing directly in the shopping response.

Increase Direct Sales

PROS Shopping and Pricing is designed to support digital sales on the airline web and mobile channel, as well as scalable distribution to direct sales channels like OTAs, metasearch engines, NDC partners and aggregators. With accurate bookable offers, airlines have more control over the digital retail experience to increase direct sales and revenue for their business.

Reduce Shopping & Distribution Cost

Offload your PSS, bypass the GDS, and reduce excessive shopping and booking fees. PROS Shopping helps you optimize shopping performance for high-volume, low-conversion channels, supporting the expansion of your airline’s direct distribution strategy. Handle large shopping volumes for a variety of high look-to-book channels with full cost predictability and intelligent offer expiration control.

Offer Flexible Re-Shopping Experiences

Flexible Reshopping Screenshot

Automate ticket changes and refunds with PROS Re-shopping and Repricing. Evaluate change and cancel scenarios instantly and error-free, apply airline-specific rules, and provide accurate collections, refunds, and penalties. Ensure customer-friendly rebooking at scale, giving shoppers more choice and better experiences.

Up to

30%

Lower Distribution Cost

>99%

Offer Bookability

>250B

Shopping Transactions a Year

AI & Science

Set for Dynamic Pricing

PROS Shopping seamlessly integrates with PROS Real-Time Dynamic Pricing to deliver continuous and request-specific pricing capabilities today, helping you boost revenue up to 3.5%.

Integrations

PROS Shopping integrates with in-house and third-party booking engines, NDC platforms and aggregators, availability solutions, passenger service systems (PSS), and 45+ metasearch engines, including Skyscanner. PROS Shopping is fully integrated with PROS Offer Marketing technology designed to help airlines market dynamic offers, attract travelers, and drive website traffic through eCommerce pages, paid search, social media, email, retargeting, and display ads.

The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which PROS Shopping gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate. 

Janine Hörburger

Manager, Distribution Solutions

The pricing comes really on an accurate basis. So, we’re not losing any customers from our IBE or showing discrepancies.

Pavlos Sarkas

I.T. Manager

[PROS Shopping] helped reduce our IBE error rate by 56%, which is great.

Jolanta Rema

VP eCommerce and Commercial Distribution

Features

Take full content control, speed up innovation, and deliver rich, accurate offers with PROS Shopping. Explore best-in-class capabilities for flight search and pricing.

Shopping & Pricing

Offer full flight search options across your sales channels—without costly PSS or GDS fees. Our industry compliant tools include flexible date searches, branded shopping, award ticket options, and easy management of various distribution channels and partners. 

Affinity Shopping

Deliver fast, accurate offers that convert. PROS powers sub-second shopping across maps, calendars, affinity shopping, budget search, and more—delivering fast, attractive offers that drive conversion and revenue. 

High-Search Shopping

Optimize high look-to-book channels with flexible offer expiration policies that cut transaction costs by up to 20%. High-Search Shopping ensures accurate pricing, maintains system performance, and enables cost-effective scaling of NDC distribution.

Re-Shopping & Repricing

PROS makes ticket changes simple by quickly recalculating reissue costs, ensuring full automation, compliance, and lowering service costs. Give customers clear pricing and options to improve their experience and increase upsells.

Dynamic Pricing Ready

PROS Shopping integrates with PROS RTDP to enable continuous dynamic pricing on digital and NDC distribution channels. Overcome class-based price limitations and capture hidden revenue opportunities by offering more price points between filed fares.

Industry Compliance

PROS Shopping fully meets ATPCO and IATA standards, helping to ensure smooth data exchange across codeshare and interline partners while supporting legacy systems and modern NDC channels.

Smarter Shopping for Complex Distribution Needs

Airlines face unique challenges when managing distribution across high-volume channels like metasearch engines and NDC-connected agencies. Each requires tailored solutions to handle massive search traffic, reduce costs, and maintain a seamless shopping experience. Here’s how PROS High-Search Shopping addresses these critical use cases:

Metasearch Engines

Metasearch engines drive massive search traffic, often with low conversion rates, creating challenges for airlines in managing high look-to-book ratios. PROS High-Search Shopping helps airlines handle the surge in search requests by implementing intelligent caching and flexible offer expiration policies. This reduces transaction costs, ensures accurate pricing, and maintains system performance. By optimizing metasearch distribution, you can deliver timely, relevant offers while minimizing inefficiencies, ensuring a seamless experience for travelers exploring and comparing fares.

NDC-Connected Agencies

NDC-connected agencies require real-time, personalized offers directly from airline systems, increasing IT complexity and costs. PROS High-Search Shopping empowers airlines to tailor content for agency needs while managing the burden of offer generation. With advanced offer control and distribution capabilities, airlines can reduce transaction costs, streamline API calls, and maintain consistent, bookable offers. This enables airlines to scale NDC distribution effectively, ensuring a high-quality shopping experience for both agencies and travelers.

Easily manage complex distribution with cost-effective, accurate, and scalable solutions that improve partner collaboration and traveler satisfaction.

Book a Demo with an Airline Retailing Expert

Don’t let legacy technology dictate your revenue potential. See what happens when you put PROS precision behind every offer. 

Additional Resources

PROS and Skyscanner: Guide to Offer Optimization via Metasearch

In this guide PROS and Skyscanner explore how airlines of different sizes and business models can harness the potential of metasearch engine (MSEs) to bring offer optimization to life, present richer offerings, and boost conversion rates.

Lufthansa Group enhances retailing using continuous pricing

The Lufthansa Group and PROS fostered very close collaboration and partnership to deploy a single offer instance for the entire metasearch network.

How Cyprus Airways improves website conversion with PROS Shopping

Cyprus Airways selected PROS to solve their challenges in digital shopping, relying on PROS industry expertise, cost-effective solutions and quick time to market.

Products

Offer Management

Offer Marketing

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