Celebrating customers who excel in utilizing PROS software. The Innovator highlights innovation, efficiency, positive change. It recognizes organizations that leverage science and AI to drive transformative outcomes, optimize operations, and foster collaboration.
Prestigious recognition bestowed upon the fastest-growing customers on our platform. For organizations that demonstrate the shortest time to value, exceptional efforts in change management, and widespread adoption throughout the enterprise. It highlights the proactive and innovative approaches these customers employ to drive rapid growth and maximize the value of our platform across their organizations.
Honoring businesses that have achieved remarkable growth in profitability or margins by implementing PROS software. This award recognizes demonstrated increases in overall profitability or substantial improvements in profit margins, showcasing the transformative impact of leveraging PROS technology.
Honors customers who excel in transforming their businesses through digital selling strategies. It celebrates organizations leveraging cutting-edge software and AI technologies to drive growth and enhance customer experiences. Recipients set new standards for excellence, embodying innovation and resilience in the digital landscape, inspiring peers and industry leaders alike.
PROS Customer Outperformer Award winners unlock exclusive benefits:
Submission period: December 2, 2024 – January 31, 2025
Customers can submit up to 2 categories using the [Submission period is now closed].
Successful nominations will include:
We will have a minimum of one winner per category listed above.
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“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With 101,709 employees, the Lufthansa Group generated revenue of EUR 37,581m in the financial year 2024.
The Lufthansa Group consists of the business segments Passenger Airlines, Logistics, MRO and Additional Businesses. The Passenger Airlines business segment includes, on the one hand, the network airlines Lufthansa Airlines, SWISS, Austrian Airlines and Brussels Airlines. As part of a multi-hub strategy, they offer their passengers a broad range of flights from their hubs in Frankfurt, Munich, Zurich, Vienna and Brussels. Lufthansa Airlines also has close relationships with the regional airlines Lufthansa CityLine, Lufthansa City Airlines and Air Dolomiti as well as Discover Airlines, the Lufthansa Group’s holiday airline. Edelweiss, the leading Swiss holiday airline, has a close relationship with SWISS.
Eurowings also belongs to the Passenger Airlines business segment. This airline provides a comprehensive range of point-to-point connections for short- and medium-haul destinations, in particular from German-speaking countries. Additional Businesses include, in particular, Lufthansa Aviation Training and Lufthansa Systems. The Group Functions are also part of this business segment. AirPlus was sold to SEB Kort Bank AB in July 2024.
More info: https://www.lufthansagroup.com/en/home.html
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“We’re delighted to be recognized with the Profit Booster award in the PROS Outperformer Customer Awards. PROS enables us to deliver real-time fares directly through email to our customers (based on united.com search activity), resulting in a seamless experience from inbox to booking. Using this platform we have enhanced customer satisfaction and streamlined our processes and are realizing meaningful profitability gains with our marketing,”
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.
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“We’re proud to receive the Growth Catalyst award in the PROS Outperformer Customer Awards. This recognition reflects SriLankan Airlines’ commitment to embrace the latest revenue management technology is a testament to our commitment to continuous innovation and digital transformation. With the introduction of PROS Revenue Management Advantage, we are not only refining our current processes but also positioning ourselves for long-term success in modern airline retailing, ensuring we remain competitive in an ever-evolving industry,”
SriLankan Airlines, the National Airline of Sri Lanka, is an award-winning carrier with a firm reputation as a global leader in service, comfort, safety, reliability, and punctuality.
Launched in 1979, SriLankan is currently expanding and further diversifying its wide range of products and services in order to drive the country’s ongoing boom in tourism and economic development.
The airline’s hub is located at Bandaranaike International Airport in Colombo, providing convenient connections to its global route network of 117 destinations in 59 countries (including codeshare operations) in Europe, the Middle East, South Asia, Southeast Asia, the Far East, North America, Australia and Africa.
Website: www.srilankan.com.
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“We’re proud to be recognized with the Digital Pioneer award in the PROS Outperformer Customer Awards. At Cathay Pacific, our digital transformation is centered around delivering more personalized, data-driven experiences to our travelers. By integrating PROS into our programmatic display strategy, we’ve been able to dynamically generate tailored, real-time fare ads that align with each user’s intent—driving significantly stronger engagement and boosting conversions. With results such as click-through rates increase 9x and a 15% year-over-year uplift in flight bookings, PROS has been a key partner in accelerating our journey toward more intelligent, customer-centric digital selling,”
Premium full-service airline Cathay Pacific is the home carrier of Hong Kong with over seven decades of history and is a founding member of the oneworld global alliance. Cathay also comprises the cargo division Cathay Cargo, low-cost carrier HK Express and its lifestyle business. Cathay is a member of the Swire Group and is listed on the Hong Kong Stock Exchange (HKSE). For more information, please visit www.cathaypacific.com.
For over 30 years, Lufthansa Group has partnered with PROS to evolve revenue management across its portfolio of airlines. Today, that relationship continues to thrive—fueled by a shared commitment to co-innovation, modernization, and commercial excellence.
United Airlines needed a way to deliver real-time, relevant fare content at scale—while protecting margins. By integrating PROS airWire into their owned channel strategy, United streamlined pricing workflows and significantly enhanced the customer experience.
