PROS Insights & Research
5 Min Read
Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents
Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.
5 Min Read
Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents
Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.
Latest in Artificial Intelligence
Guiding Principles for Agentic AI: A Framework for the Future of PROS AI Agents
Discover PROS six guiding principles for Agentic AI. Goal-oriented, adaptive, and responsible agents designed to drive business outcomes with trust and scalability.
- Blog Post
Agent-Washing: How to Spot Hype and Separate Buzzwords from Real Agentic AI
Learn how to identify agent-washing in AI marketing, spot misleading buzzwords, and evaluate whether a system truly delivers autonomous, agentic capabilities.
- Blog Post
Disentangling Capacity Control from Price Optimization: A New Approach to Airline Revenue Management
Discover how airlines can optimize revenue by separating capacity control from price optimization. Learn how dynamic pricing and AI-driven pricing enhance flexibility.
- Blog Post
Latest in Airline Retailing
Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)
Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.
- Blog Post
Winning the Citation War: The Airline Playbook for AI Search
AI Search for Airlines. Boost airline brand visibility and win citations across AI Search ecosystems like ChatGPT, Google AI Mode, and Classic Search with these six tactics.
- Blog Post
How to fix “Duplicate Google chose a different Canonical than user” A Hands-on Guide for Airlines
Learn how to diagnose and fix the “Duplicate, Google chose a different canonical than user” issue in Google Search Console. This hands-on guide for airlines explains root causes, troubleshooting steps, and how to validate indexing using GA4, AWR, and SERP checks.
- Blog Post