PROS AI Agents
Productivity & Potential, Reimagined
Go beyond simple automation: power your airline with AI Agents.
PROS AI Agents for airlines automate complex tasks by analyzing data and suggesting strategies, helping teams make smarter, faster decisions. Our suite of AI-powered agents works together to elevate every aspect of your airline’s commercial operations.
Stop reacting to the market. Start shaping it.
Elevate Performance and Accelerate Growth with PROS AI Agents
PROS AI Agents go beyond chat and automation—they orchestrate workflows across the PROS Platform. Unlock human potential, increase business agility, and drive better results with agents that think, coordinate, and act in concert.
Offer Marketing Agent
The Offer Marketing Agent is an advanced, AI-powered solution built for airline marketers. It empowers teams with intelligent automation across campaign creation, content optimization, and platform navigation, turning natural language prompts into precise, actionable outputs.
Offer Marketing Assistant
Delivers instant, context-aware assistance for airTRFX Control users through intuitive natural language prompts. By presenting relevant documentation, troubleshooting advice, and configuration insights, the agent enables marketers to resolve issues independently, optimize workflows, and minimize reliance on support teams.
Offer Agent
The Offer Agent enables autonomous offer creation and pricing across fares and ancillaries. It analyzes historical data to automatically recommend, generate, and price ancillary bundles like seats, bags, and meals. This functionality reduces manual configuration and helps product managers create offers designed to increase the likelihood of purchase and revenue per passenger.
Group Sales Agent
The Group Sales Agent streamlines group sales management by prioritizing offers and bookings to guide users to the most pressing task first. Open tasks are now transformed into a smart, actionable to-do list. As a result of this enhanced productivity, your team is freed up to cultivate and strengthen agency relationships.
Pricing Agent
The Pricing Agent empowers airline analysts to transform insights into action by automating pricing and availability strategies. It uses natural language prompts to identify underperforming markets and allows analysts to quickly simulate, create, and configure fare strategies. This agent streamlines the entire process, minimizes manual errors, and aligns fares with demand forecasts and commercial goals.
Demand Agent
The Demand Agent is an advanced decision-support tool designed to analyze passenger demand and enhance revenue management. Guided by analyst input, the system leverages shopping data to identify shifts in passenger search behavior and influence the forecast using simple prompts, improving forecast accuracy and saving valuable time. Combining cutting-edge technology with actionable insights, the Demand Agent offers a comprehensive solution for smarter, more efficient decision-making.
Unlock Your Potential: How PROS Agentic AI Supports Airline Growth
In today’s fast-changing, competitive markets, speed and precision are everything. PROS Agentic AI is here to help your business stay ahead by transforming how you sell and compete—right now.
Built for People
Every agent we design is made to fit right into your team’s natural workflow so teams can focus on what they do best.
Goal Oriented
Each agent is purpose-built to accomplish objectives such as responding to natural language inquiries with strategic insights.
Autonomous
PROS AI agents work autonomously within set parameters to streamline administrative and time-consuming tasks that typically require human effort.
Adaptive
Agents learn continuously, adapting in real time to market shifts and customer signals to help ensure they remain relevant and responsive at every stage.
Trustworthy
For agents to earn trust, they need to be transparent, ethical, and accurate. That’s why PROS Agents blend predictive AI with LLM technology.
Enterprise-Grade
PROS AI agents are engineered to meet the scalability, security, and performance demands of global enterprises.
Learn More About PROS AI Agents and Book a Demo
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
FAQs
What exactly are PROS AI Agents for Travel?
Think of them as a specialized extension of your commercial team that never sleeps. PROS AI Agents are a suite of intelligent tools designed specifically to handle the complex, data-heavy tasks that keep an airline running. They don’t just process data; they analyze it to provide autonomous decision support. This specific AI for airlines helps you navigate market changes, forecast accurate demand, and optimize offers, giving your team the freedom to focus on big-picture strategy rather than daily operational fires.
Will these agents replace our revenue management analysts?
Not at all. We believe technology should empower people, not replace them. These agents handle the heavy lifting of travel automation—crunching numbers, monitoring competitors, and spotting trends—so your analysts don’t have to. By automating the tedious, repetitive parts of the job, the agents free up your team to do what they do best: make strategic, high-value commercial decisions. It’s about making your experts even more effective.
How does the Demand Agent improve our forecasting accuracy?
Traditional forecasting often relies on historical data that might be months or years old. The Demand Agent takes a smarter approach to demand forecasting by looking at what is happening right now. It analyzes real-time booking data and market trends to give you a live view of traveler intent. It even detects anomalies—like sudden spikes in interest—so you can react to opportunities the moment they appear, rather than reading about them in a report next week.
Can the Pricing Agent really handle price adjustments on its own?
Yes, and it does so with incredible precision. In a 24/7 global market, manual pricing just can’t keep up. The Pricing Agent enables true dynamic pricing by autonomously adjusting fares based on real-time demand, competitor actions, and your specific business rules. It ensures your prices are always competitive and optimized for profitability, without your team needing to manually file every single change.
How does the Group Sales Agent help us win more business?
Group requests are often time-consuming to process, which means potential revenue often walks out the door while you’re crunching the numbers. The Group Sales Agent focuses on group sales optimization by instantly analyzing the trade-off between a group booking and potential individual ticket sales. It helps you generate accurate, profitable quotes in seconds. This speed allows you to respond to customers faster than the competition, improving your win rates significantly.
What makes PROS AI Agents different from other AI Agent solutions?
PROS AI Agents are built with a foundation of five core principles: goal-oriented, autonomous, adaptive, responsible, and enterprise-grade. The agents are built directly in the PROS Platform, require no code, and give you the enterprise-grade security and scalability needed to make real business impact.
Additional Resources
Smarter Market Moves with PROS Revenue Management Agents for Airlines
Fully integrated with PROS Revenue Management and Real-Time Dynamic Pricing systems, these agents empower analysts to make faster, smarter, decisions that directly impact revenue performance.
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Guiding Principles for Agentic AI
The PROS framework for Agentic AI is built on six foundational principles that ensure agents are not only capable but credible.
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Revolutionize Flight Search with the PROS Fare Finder Agent
The PROS Fare Finder Agent transforms how travelers search for flights. Making it easier, faster, and more personalized. By enabling natural language input, this AI Agent simplifies the traveler search experience with instant, aligned fare results.
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