Our Story
Helping Businesses Outperform Since Day One
PROS was founded on a singular vision: to help companies outperform, driving growth on the top line and profitability on the bottom. Our solutions are designed to optimize every sales interaction across every channel, giving your business the edge to accelerate growth, maximize profit, and transform how you engage with your buyers.
The PROS Story
In 1985, a major airline faced a crisis—high load factors threatened severe overbooking. PROS founders Mariette and Ron Woestemeyer combined computer science, forecasting, and deep industry expertise to solve the problem. Their breakthrough algorithm reshaped the industry, pioneered a new software category, and laid the foundation for PROS.
Since then, we’ve never stopped innovating. What began as a solution for airlines has evolved into AI-powered pricing and selling technology that helps businesses across 30+ industries outperform.
Today, the PROS Platform powers the world’s top airlines and leading businesses—delivering the intelligence you need to navigate complexity, scale faster, and sell smarter in the digital era.
The PROS Story
In 1985, a major airline faced a crisis—high load factors threatened severe overbooking. PROS founders Mariette and Ron Woestemeyer combined computer science, forecasting, and deep industry expertise to solve the problem. Their breakthrough algorithm reshaped the industry, pioneered a new software category, and laid the foundation for PROS.
Since then, we’ve never stopped innovating. What began as a solution for airlines has evolved into AI-powered pricing and selling technology that helps businesses across 30+ industries outperform.
Today, the PROS Platform powers the world’s top airlines and leading businesses—delivering the intelligence you need to navigate complexity, scale faster, and sell smarter in the digital era.
Industry Leadership
Leader, Gartner Magic Quadrant
for Configure, Price, Quote Application Suites 2025
Leader, IDC Marketscape
for Worldwide Configure Price Quote Applications for Commerce 2024-2025
Leader, Forrester Wave
for Configure, Price, Quote Solutions, Q1 2025
Leader, Gartner Magic Quadrant
for Configure, Price, Quote Application Suites 2024
Leader, IDC Marketscape
for B2B Price Optimization Applications, 2024
IDC CX CSAT Award
Configure, Price, Quote 2024
Leader, Forrester Wave
for Configure, Price, Quote Solutions, Q2 2023
Proven science. Real results.
This isn’t hype — PROS AI is built on decades of pricing and revenue science, optimizing and automating pricing, offers, and decisions in real time at a global scale. With 20+ patents and a team of dedicated scientists, we lead the industry in innovation—continuously refining our platform to keep you ahead.
Built for how you sell
The PROS Platform helps you price, sell, and deliver with speed and precision across all your go-to-market channels. With seamless connections to eCommerce, CRM, and ERP systems, it keeps pricing and sales in sync. Every day, it processes 13+ billion requests—more than all global credit card transactions and Google searches combined—delivering AI-powered guidance to drive revenue and profitability.
Tech with a human touch
People make PROS. From our data scientists to our Customer Experience & Engagement team, our focus is your success. While our tech is built on AI, our culture is built around people—prioritizing real connections, adaptability, and collaboration to help your business outperform every day.
Additional Resources
6 Quick Pricing Wins to Manage Tariffs
Tariffs create cost pressures, prompting businesses to adjust pricing, supply chains, and customer strategies. Quick pricing wins can help offset their immediate impact while longer-term solutions develop.
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What Exactly is Dynamic Pricing in the Airline Industry?
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Our Latest Platform Innovation: PROS Smart Rebate Management
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