PROS B2B is now Conga!

Our Story

PROS building

Helping Airlines Outperform Since Day One

PROS was founded on a singular vision: to help airlines outperform, driving growth on the top line and profitability on the bottom. Our solutions are designed to optimize each offer across every channel, giving you the competitive edge to accelerate growth, maximize profit, and transform the traveler experience.

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The PROS Story

In 1985, a major airline faced a crisis: high load factors threatened severe overbooking. PROS founders Mariette and Ron Woestemeyer stepped up, combining computer science, forecasting, and deep industry expertise to solve the problem.  Their breakthrough algorithm reshaped the industry, pioneered a new software category, and laid the foundation for PROS.

Now, in the era of modern airline retailing, PROS continues to innovate. Building on more than 40 years of proven, proprietary AI, The PROS Platform powers more than 150 airlines—delivering the intelligence leaders need to navigate complexity, increase customer satisfaction, and achieve meaningful, sustainable growth.

The PROS Story

In 1985, a major airline faced a crisis: high load factors threatened severe overbooking. PROS founders Mariette and Ron Woestemeyer stepped up, combining computer science, forecasting, and deep industry expertise to solve the problem.  Their breakthrough algorithm reshaped the industry, pioneered a new software category, and laid the foundation for PROS. 

Now, in the era of modern airline retailing, PROS continues to innovate. Building on more than 40 years of proven, proprietary AI, The PROS Platform powers more than 150 airlines—delivering the intelligence leaders need to navigate complexity, increase customer satisfaction, and achieve meaningful, sustainable growth.

Proven Science. Real Results.

This isn’t hype—PROS AI is the engine powering modern airline retailing. Built on decades of industry expertise, PROS intelligence optimizes every offer, seat, and ancillary product in real time. Our team of dedicated scientists leads the industry in innovation—continuously refining the platform to keep you outperforming expectations.

Built for Modern Airline Retailing

The PROS Platform helps you price, sell, and market with speed and precision across direct sales and websites, distribution partners, and marketing channels. It keeps offer execution synced with your revenue strategy through seamless connections to your existing reservation and inventory systems. Every day, PROS intelligence processes billions of requests, delivering AI-powered guidance to align capacity with demand and drive predictable, profitable revenue.

Innovation Through Collaboration

People make PROS. We have a proven history of co-innovation, empowering leading airlines to not only adapt quickly to industry shifts but also achieve sustainable growth and transformational success. Through close collaboration, PROS helps partners leverage our industry leading solutions to stay ahead in the rapidly evolving landscape of Offer- and Order-based strategies.

Additional Resources

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What Exactly is Dynamic Pricing in the Airline Industry?

Let’s think critically about the word “dynamic,” meaning constant change. When we think about the concept of airline pricing, we often think about the inherent static nature of the filed fares.
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What is Airline Revenue Management?

Revenue management (RM) is the art and science of delivering the right product to the right customer at the optimal price and time. By analyzing price elasticity, experts in revenue management have developed sophisticated algorithms that dynamically adjust pricing based on demand patterns.

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Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

A new wave of artificial intelligence, often called Agentic AI, promises to transform the airline industry by taking autonomy to an entirely new level.

 

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