{"id":1532,"date":"2025-01-27T15:48:31","date_gmt":"2025-01-27T15:48:31","guid":{"rendered":"\/?page_id=1532"},"modified":"2026-02-02T13:46:46","modified_gmt":"2026-02-02T13:46:46","slug":"ai-solutions","status":"publish","type":"page","link":"https:\/\/s28288.pros.com\/fr\/ai-solutions\/","title":{"rendered":"PROS AI Solutions | AI-Powered Airline Retailing & Offer Management"},"content":{"rendered":"
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PROS AI Solutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Innovation appliqu\u00e9e \u00e0 la vente au d\u00e9tail moderne des compagnies a\u00e9riennes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Pour nous, l'IA n'est pas un mot \u00e0 la mode. C'est le fondement de notre activit\u00e9, un centre d'investissement de l'entreprise et de leadership de l'industrie, uneet le moteur qui alimente des millions de prix, de pr\u00e9visions et d'offres chaque jour.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IA + Science : la m\u00e9thode PROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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M\u00eame l\u2019intelligence artificielle la plus avanc\u00e9e n\u00e9cessite le g\u00e9nie humain. Forts de plus de 30 ans de leadership en gestion des revenus et science des prix, les experts PROS combinent mod\u00e8les sophistiqu\u00e9s et expertise pour aider les entreprises \u00e0 rester comp\u00e9titives et \u00e0 r\u00e9ussir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • R\u00e9seaux neuronaux<\/span><\/div><\/li>
  • Apprentissage profond<\/span><\/div><\/li>
  • Apprentissage par renforcement<\/span><\/div><\/li>
  • Optimisation de l'offre<\/span><\/div><\/li>
  • Pr\u00e9vision de la demande<\/span><\/div><\/li>
  • L'IA explicable<\/span><\/div><\/li><\/ul><\/div>
    R\u00e9seaux neuronaux<\/span><\/div>

    \"\"<\/p>

    En appliquant une architecture unique inspir\u00e9e des neurones du cerveau humain, les scientifiques de PROS cr\u00e9ent des syst\u00e8mes qui r\u00e9solvent l'\u00e9norme complexit\u00e9 de la tarification des compagnies a\u00e9riennes avec rapidit\u00e9 et pr\u00e9cision sur des r\u00e9seaux massifs.<\/span><\/h5><\/div><\/div>
    Apprentissage profond<\/span><\/div>

    \"\"<\/p>

    Nous utilisons des donn\u00e9es structur\u00e9es et non structur\u00e9es - des courbes de r\u00e9servation historiques aux signaux du march\u00e9 en temps r\u00e9el - pour former des mod\u00e8les qui comprennent mieux que jamais le comportement des voyageurs.<\/span><\/h5><\/div><\/div>
    Apprentissage par renforcement<\/span><\/div>

    \"\"<\/p>

    PROS applique l'apprentissage par renforcement aux donn\u00e9es de r\u00e9servation, en construisant des contr\u00f4les fiables qui aident les \u00e9quipes commerciales \u00e0 ex\u00e9cuter en toute confiance des strat\u00e9gies de tarification optimales.<\/span><\/h5><\/div><\/div>
    Optimisation de l'offre<\/span><\/div>

    \"\"<\/p>

    PROS Optimisation des offres L'IA permet de proposer des offres contextualis\u00e9es en temps r\u00e9el sur tous les canaux de vente et de distribution, en utilisant de multiples mod\u00e8les pour analyser la demande et pr\u00e9dire... <\/span>le plus avantageux<\/span> r\u00e9sultats.<\/span><\/h5><\/div><\/div>
    Pr\u00e9vision de la demande<\/span><\/div>

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    Bas\u00e9es sur le mod\u00e8le du r\u00e9seau bay\u00e9sien, les solutions de gestion des revenus de PROS calculent des probabilit\u00e9s complexes pour donner aux responsables commerciaux des informations tr\u00e8s pr\u00e9cises sur la demande du march\u00e9 et la vitesse des r\u00e9servations.<\/span><\/h5><\/div><\/div>
    L'IA explicable<\/span><\/div>

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    Nous pensons que l'IA doit \u00eatre ouverte et transparente. Les solutions PROS pr\u00e9sentent des analyses et des flux de travail clairs et conviviaux qui favorisent la connaissance, la compr\u00e9hension et la confiance entre les d\u00e9veloppeurs et les utilisateurs finaux.<\/span><\/h5><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Des outils pour booster la performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Offrez aux \u00e9quipes commerciales (de la gestion des revenus \u00e0 la tarification, en passant par la distribution et le marketing) une plateforme leur permettant d'exploiter au mieux leur potentiel. S'appuyant sur l'intelligence et l'automatisation en temps r\u00e9el, PROS applique des syst\u00e8mes fond\u00e9s sur la science pour transformer la gestion des offres, stimuler le rendement et maximiser le revenu total.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Tarification dynamique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    En prenant automatiquement en compte de multiples variables en temps r\u00e9el, les solutions PROS fournissent aux \u00e9quipes commerciales des recommandations tarifaires continues, sans classe, correspondant pr\u00e9cis\u00e9ment \u00e0 chaque si\u00e8ge et \u00e0 chaque accessoire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Maximiser les revenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Les analystes peuvent en toute confiance capturer plus de valeur par passager avec moins de travail - et consacrer plus de temps \u00e0 la strat\u00e9gie - en s'appuyant sur l'analyse comportementale, les pr\u00e9visions et l'automatisation de PROS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Motifs du voyageur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gr\u00e2ce \u00e0 une analyse qui r\u00e9v\u00e8le les lacunes et les incoh\u00e9rences cach\u00e9es dans les comportements de r\u00e9servation, les compagnies a\u00e9riennes peuvent discerner les meilleures strat\u00e9gies pour maximiser la valeur dans les segments des loisirs, des affaires et des groupes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Offres annexes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Les compagnies a\u00e9riennes peuvent reprendre le contr\u00f4le de leur strat\u00e9gie de vente au d\u00e9tail en tirant parti de l'intelligence appliqu\u00e9e de PROS pour cr\u00e9er des offres accessoires et des forfaits flexibles en fonction du canal ou des attributs du voyageur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Exp\u00e9riences sur mesure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Gr\u00e2ce \u00e0 l'analyse pr\u00e9dictive et \u00e0 la prise de d\u00e9cision automatis\u00e9e, les compagnies a\u00e9riennes peuvent proposer des exp\u00e9riences d'achat personnalis\u00e9es - y compris le vol, le si\u00e8ge et les extras ad\u00e9quats - au fur et \u00e0 mesure que les voyageurs effectuent leurs achats en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Optimisation des prix en temps r\u00e9el<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Prenez le contr\u00f4le de la vente au d\u00e9tail num\u00e9rique gr\u00e2ce \u00e0 l'optimisation aliment\u00e9e par l'IA. Fixez le bon prix en utilisant la demande en temps r\u00e9el, en allant au-del\u00e0 des tarifs statiques pour stimuler la croissance du chiffre d'affaires et construire une base \u00e9volutive pour les offres et les commandes des compagnies a\u00e9riennes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    PROS AI Solutions Applied Innovation for Modern Airline Retailing\u200b AI isn\u2019t a buzzword to us. It\u2019s the foundation of our business, a center of company investment and industry leadership, and the engine that powers millions of prices, forecasts, and offers every day.\u00a0\u00a0 Get a Demo AI + Science: The PROS Approach Even the most powerful […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPROS AI Solutions | AI-Powered Airline Retailing & Offer Management<\/title>\n<meta name=\"description\" content=\"PROS AI solutions help airlines apply advanced intelligence across retailing, pricing, and offer management to improve agility, performance, and revenue outcomes on the PROS Platform.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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