{"id":68366,"date":"2026-02-02T14:01:53","date_gmt":"2026-02-02T14:01:53","guid":{"rendered":"https:\/\/s28288.pros.com\/?post_type=news&#038;p=68366"},"modified":"2026-02-02T14:01:53","modified_gmt":"2026-02-02T14:01:53","slug":"dedicated-travel-technology-company-lead-future-modern-airline-retailing","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/dedicated-travel-technology-company-lead-future-modern-airline-retailing\/","title":{"rendered":"PROS devient une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les technologies du voyage pour mener \u00e0 bien l'avenir de la vente au d\u00e9tail moderne dans les compagnies a\u00e9riennes"},"content":{"rendered":"<p><em>En mettant l'accent sur la flexibilit\u00e9 modulaire et l'intelligence artificielle sophistiqu\u00e9e, PROS red\u00e9finit l'excellence de l'offre pour les compagnies a\u00e9riennes et les voyageurs.<\/em><\/p>\n<p><strong>HOUSTON, le 2 f\u00e9vrier 2026<\/strong> -  <a href=\"https:\/\/pros.com\/\">PROS, Inc.<\/a>, PROS, le principal fournisseur de gestion d'offres pour l'industrie du transport a\u00e9rien, a annonc\u00e9 aujourd'hui une \u00e9tape d\u00e9cisive dans son \u00e9volution : PROS est d\u00e9sormais une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les technologies du voyage, exclusivement ax\u00e9e sur la mise en place d'un syst\u00e8me de vente au d\u00e9tail moderne et pilot\u00e9 par l'IA pour les compagnies a\u00e9riennes. Avec des d\u00e9cennies d'expertise dans le secteur a\u00e9rien et une intelligence artificielle \u00e9prouv\u00e9e, PROS est id\u00e9alement positionn\u00e9e pour transformer la gestion des offres en une opportunit\u00e9 de revenus strat\u00e9giques pour les transporteurs du monde entier, tout en offrant des exp\u00e9riences transparentes et modernes aux voyageurs.<\/p>\n<p>Cette \u00e9tape fait suite \u00e0 la <a href=\"https:\/\/www.pros.com\/news\/thoma-bravo-and-pros-announce-strategic-plans-for-business-segments\/\" target=\"_blank\">annonce pr\u00e9c\u00e9dente<\/a> Le groupe a conclu un accord avec Thoma Bravo, dans le cadre duquel l'activit\u00e9 de voyage de PROS fonctionnera comme une plateforme d'investissement autonome. L'activit\u00e9 B2B de PROS a \u00e9t\u00e9 acquise par Conga, une soci\u00e9t\u00e9 du portefeuille de Thoma Bravo, dans le cadre d'une transaction qui s'est achev\u00e9e aujourd'hui. Cette transition strat\u00e9gique permet \u00e0 PROS d'aider les compagnies a\u00e9riennes \u00e0 optimiser chaque offre et chaque interaction avec les voyageurs afin d'am\u00e9liorer l'exp\u00e9rience de ces derniers et de g\u00e9n\u00e9rer une croissance rentable et durable.<\/p>\n<p>Avec la cl\u00f4ture de la transaction B2B, Sunil John prend le poste de directeur g\u00e9n\u00e9ral de PROS, apportant \u00e0 PROS plus de deux d\u00e9cennies de leadership dans le domaine des produits et de l'industrie. Jeff Cotten a rejoint le conseil d'administration de PROS, apportant une orientation strat\u00e9gique alors que l'entreprise fait progresser sa vision de la vente au d\u00e9tail moderne de billets d'avion. L'\u00e9quipe de direction de PROS est disponible dans son int\u00e9gralit\u00e9 \u00e0 l'adresse suivante <a href=\"http:\/\/www.pros.com\/about-pros\/leadership-team\/\" target=\"_blank\">ici<\/a>. <\/p>\n<p>\u201cDepuis des d\u00e9cennies, PROS a gagn\u00e9 la confiance du secteur a\u00e9rien mondial en aidant les transporteurs \u00e0 r\u00e9soudre leurs probl\u00e8mes commerciaux les plus complexes\u201d, a d\u00e9clar\u00e9 Sunil John, directeur g\u00e9n\u00e9ral de PROS. \u201cAujourd'hui, en tant qu'entreprise sp\u00e9cialis\u00e9e dans les technologies du voyage, nous nous concentrons davantage sur nos objectifs et acc\u00e9l\u00e9rons l'innovation afin d'offrir une valeur ajout\u00e9e encore plus grande, des performances accrues et des capacit\u00e9s de vente au d\u00e9tail plus avanc\u00e9es \u00e0 nos compagnies a\u00e9riennes clientes et \u00e0 leurs voyageurs.\u201d<\/p>\n<h3>Un PROS construit sur mesure<\/h3>\n<p>PROS est con\u00e7u pour aider les compagnies a\u00e9riennes \u00e0 optimiser chaque offre, chaque canal et chaque interaction avec les voyageurs. S'appuyant sur des d\u00e9cennies d'innovation en mati\u00e8re d'IA et sur des partenariats industriels approfondis, PROS transforme la gestion des offres en une opportunit\u00e9 de revenus strat\u00e9giques, permettant aux compagnies a\u00e9riennes de.. :<\/p>\n<ul>\n<li><strong>Offrir des exp\u00e9riences exceptionnelles aux voyageurs<\/strong> avec des offres contextualis\u00e9es en temps r\u00e9el qui renforcent la fid\u00e9lit\u00e9, augmentent la conversion et r\u00e9pondent aux attentes des voyageurs en mati\u00e8re de pertinence, de choix et de commodit\u00e9.<\/li>\n<li><strong>Gagner en contr\u00f4le commercial et en agilit\u00e9<\/strong> avec une technologie modulaire pilot\u00e9e par API qui permet une cr\u00e9ation avanc\u00e9e et rapide d'offres, une distribution rationalis\u00e9e et une croissance \u00e9volutive dans tous les canaux de vente au d\u00e9tail.<\/li>\n<li><strong>Maximiser la performance et la qualit\u00e9 des revenus<\/strong> avec une tarification dynamique sans classe, une optimisation des revenus pilot\u00e9e par l'IA et des strat\u00e9gies a\u00e9riennes + accessoires coordonn\u00e9es qui alignent la capacit\u00e9 sur la demande et prot\u00e8gent le rendement.<\/li>\n<\/ul>\n<p>\u201cLa vente au d\u00e9tail moderne des compagnies a\u00e9riennes commence par l'offre, et non par la commande\u201d, a d\u00e9clar\u00e9 M. John. \u201cChaque interaction repr\u00e9sente une opportunit\u00e9 d'offrir des exp\u00e9riences plus pertinentes, centr\u00e9es sur le voyageur, qui renforcent la fid\u00e9lit\u00e9 et maximisent les revenus. PROS permet cela gr\u00e2ce \u00e0 l'excellence de l'offre, aliment\u00e9e par une IA \u00e9prouv\u00e9e et une plateforme flexible et modulaire qui place le contr\u00f4le commercial, la performance des revenus et l'exp\u00e9rience du voyageur au centre de chaque offre.\u201d<\/p>\n<p>Pour en savoir plus sur les capacit\u00e9s de PROS en mati\u00e8re de vente au d\u00e9tail de produits a\u00e9riens, consultez le site suivant <a href=\"http:\/\/www.pros.com\/\">www.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>With a focus on modular flexibility and sophisticated AI, PROS is redefining offer excellence for airlines, and travelers HOUSTON, February 2, 2026 \u2013 PROS, Inc., the leading offer management provider to the airline industry, today announced a defining milestone in its evolution: PROS is now a dedicated travel technology company, exclusively focused on enabling modern, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-68366","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PROS Becomes a Dedicated Travel Technology Company to Lead the Future of Modern Airline Retailing | PROS<\/title>\n<meta name=\"description\" content=\"PROS is now a dedicated travel technology company, focused exclusively on AI-powered airline retailing to optimize offers, drive sustainable revenue growth, and enhance traveler experiences.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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