{"id":68236,"date":"2026-01-21T19:09:36","date_gmt":"2026-01-21T19:09:36","guid":{"rendered":"https:\/\/s28288.pros.com\/?post_type=news&p=68236"},"modified":"2026-01-30T19:09:53","modified_gmt":"2026-01-30T19:09:53","slug":"lufthansa-group-extend-strategic-partnership","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/lufthansa-group-extend-strategic-partnership\/","title":{"rendered":"PROS et le groupe Lufthansa \u00e9tendent leur partenariat strat\u00e9gique"},"content":{"rendered":"

HOUSTON, le 21 janvier 2026<\/strong> - PROS Holdings, Inc.<\/a> , fournisseur leader de solutions SaaS de tarification et de vente aliment\u00e9es par l'IA, a annonc\u00e9 aujourd'hui l'extension de son partenariat strat\u00e9gique avec le groupe Lufthansa. Ce renouvellement s'appuie sur une collaboration fructueuse de plusieurs d\u00e9cennies qui a apport\u00e9 une valeur significative aux deux organisations. L'accord renouvel\u00e9 souligne l'engagement des deux entreprises en faveur de l'innovation des offres commerciales en permettant au groupe Lufthansa de promouvoir l'excellence des offres, de r\u00e9pondre plus rapidement aux \u00e9volutions du march\u00e9 et de saisir de nouvelles opportunit\u00e9s de revenus gr\u00e2ce \u00e0 des capacit\u00e9s avanc\u00e9es dans tous les domaines de l'entreprise. Gestion des recettes<\/a>, Real-Time Dynamic Pricing<\/a>, La fixation des prix en continu et l'\u00e9valuation de la qualit\u00e9 de l'eau. Optimiseur de ventes group\u00e9es<\/a> y compris les nouvelles m\u00e9thodologies de pr\u00e9vision et d'optimisation.<\/p>\n

L'accord \u00e9tendu joue un r\u00f4le central dans l'objectif du groupe Lufthansa d'\u00e9liminer les barri\u00e8res informatiques h\u00e9rit\u00e9es de l'industrie afin de proposer dynamiquement des offres optimis\u00e9es aux voyageurs \u00e0 leur prix id\u00e9al, une approche qui va au-del\u00e0 des structures tarifaires traditionnelles bas\u00e9es sur les classes et qui permet des offres plus flexibles, bas\u00e9es sur les attributs. Les solutions de gestion des offres de PROS renforcent l'agilit\u00e9 commerciale dont le groupe Lufthansa a besoin pour faire avancer cette transformation, en permettant \u00e0 la compagnie a\u00e9rienne d'offrir plus de choix, de flexibilit\u00e9 et de transparence \u00e0 ses clients.<\/p>\n

\u201cNotre collaboration avec le groupe Lufthansa illustre la fa\u00e7on dont l'innovation transforme l'industrie du voyage\u201d, a d\u00e9clar\u00e9 Surain Adyanthaya, pr\u00e9sident de Global Industries, PROS. \u201cEnsemble, nous red\u00e9finissons la mani\u00e8re dont les compagnies a\u00e9riennes r\u00e9pondent \u00e0 la dynamique du march\u00e9, en veillant \u00e0 ce que les voyageurs re\u00e7oivent les offres les plus pertinentes et les plus comp\u00e9titives en temps r\u00e9el.\u201d<\/p>\n

Depuis plus de trois d\u00e9cennies, PROS et le groupe Lufthansa travaillent ensemble \u00e0 la mise en place d'innovations constantes dans le domaine des offres commerciales. Des pratiques r\u00e9volutionnaires de gestion des revenus \u00e0 l'introduction de la tarification dynamique en temps r\u00e9el et de l'optimisation des ventes group\u00e9es, cette collaboration de plusieurs d\u00e9cennies a constamment fourni des solutions con\u00e7ues pour maximiser la performance des revenus et l'agilit\u00e9 du march\u00e9. La poursuite de ce partenariat refl\u00e8te une vision commune visant \u00e0 acc\u00e9l\u00e9rer l'\u00e9volution du secteur vers une vente au d\u00e9tail moderne et centr\u00e9e sur le client, fond\u00e9e sur des offres contextualis\u00e9es et en temps r\u00e9el qui stimulent la performance des revenus.<\/p>\n

\u201cL'innovation de l'offre commerciale est au c\u0153ur de la strat\u00e9gie du groupe Lufthansa, et notre partenariat avec PROS nous permet de garder une longueur d'avance dans un secteur qui \u00e9volue rapidement. La force de notre relation avec PROS repose sur des valeurs partag\u00e9es et une vision commune de l'avenir du voyage\u201d, a d\u00e9clar\u00e9 Stefan Kreuzpaintner, SVP, Commercial Customer Offer, Lufthansa Group. \u201cCette extension refl\u00e8te notre confiance dans la technologie de PROS et dans sa capacit\u00e9 \u00e0 nous aider \u00e0 offrir une valeur sup\u00e9rieure \u00e0 nos clients.\u201d<\/p>\n

\u201cLe groupe Lufthansa a \u00e9t\u00e9 un pionnier dans l'adoption de solutions avanc\u00e9es de vente au d\u00e9tail pour les compagnies a\u00e9riennes\u201d, a ajout\u00e9 Srikanth Ranganathan, SVP, Global Strategic Executive, PROS. \u201cNous sommes fiers de poursuivre ensemble ce voyage de pr\u00e8s de quatre d\u00e9cennies d'innovation qui permet aux compagnies a\u00e9riennes de prosp\u00e9rer sur un march\u00e9 de plus en plus dynamique.\u201d<\/p>\n

Pour plus d'informations sur les solutions PROS pour les compagnies a\u00e9riennes, visitez le site https:\/\/pros.com\/industries\/airline-offer-order-management<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

HOUSTON, January 21, 2026 \u2013 PROS Holdings, Inc. , a leading provider of AI-powered SaaS pricing and selling solutions, today announced the extension of its strategic partnership with Lufthansa Group. This renewal builds on a successful multi-decade collaboration that has delivered significant value to both organizations. The renewed agreement underscores both companies\u2019 commitment to commercial […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-68236","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS and Lufthansa Group Extend Strategic Partnership | PROS<\/title>\n<meta name=\"description\" content=\"PROS and Lufthansa Group extend their strategic partnership to advance AI-powered revenue management, real-time dynamic pricing, and modern airline retailing for optimized customer offers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS and Lufthansa Group Extend Strategic Partnership\" \/>\n<meta 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