{"id":64529,"date":"2025-07-31T13:00:59","date_gmt":"2025-07-31T13:00:59","guid":{"rendered":"https:\/\/pros.com\/?post_type=news&#038;p=64529"},"modified":"2025-07-31T13:02:38","modified_gmt":"2025-07-31T13:02:38","slug":"pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/","title":{"rendered":"PROS et Commerce annoncent un partenariat strat\u00e9gique pour red\u00e9finir le commerce num\u00e9rique interentreprises"},"content":{"rendered":"<p><em>Le partenariat r\u00e9unit la tarification, les devis et le commerce \u00e9lectronique aliment\u00e9s par l'IA afin d'acc\u00e9l\u00e9rer le commerce intelligent et la rentabilit\u00e9.<\/em><\/p>\n<p><strong>HOUSTON et AUSTIN, 31 juillet 2025<\/strong> - <a href=\"http:\/\/www.pros.com\/\" target=\"_blank\" rel=\"noopener\">PROS Holdings, Inc.<\/a> (NYSE : PRO), un fournisseur de premier plan de solutions de tarification et de vente SaaS bas\u00e9es sur l'IA, et <a href=\"https:\/\/www.commerce.com\/\" target=\"_blank\" rel=\"noopener\">Commerce<\/a> (Nasdaq : BIGC) (anciennement BigCommerce Holdings, Inc.), un \u00e9cosyst\u00e8me ouvert et intelligent de solutions technologiques qui permettent aux entreprises d'exploiter le potentiel des donn\u00e9es et d'offrir des exp\u00e9riences personnalis\u00e9es et transparentes \u00e0 grande \u00e9chelle, a annonc\u00e9 aujourd'hui un partenariat strat\u00e9gique visant \u00e0 red\u00e9finir le commerce num\u00e9rique interentreprises.<\/p>\n<p>Les acheteurs B2B d'aujourd'hui exigent pr\u00e9cision, rapidit\u00e9 et transparence \u00e0 chaque \u00e9tape du parcours d'achat. Cependant, la complexit\u00e9 des op\u00e9rations B2B \u00e0 grande \u00e9chelle peut repousser les limites des plates-formes de commerce \u00e9lectronique classiques. En int\u00e9grant la tarification et le CPQ de niveau entreprise de PROS au portefeuille d'applications de pointe de Commerce, les entreprises peuvent r\u00e9pondre \u00e0 ces demandes de mani\u00e8re cibl\u00e9e, ce qui permet de r\u00e9duire les retards et les erreurs et d'acc\u00e9l\u00e9rer le d\u00e9lai de rentabilisation.<\/p>\n<p>\"La tarification est le c\u0153ur de toute interaction commerciale, et lorsqu'elle est d\u00e9connect\u00e9e ou trop complexe, elle perturbe l'ensemble de l'exp\u00e9rience d'achat\", a d\u00e9clar\u00e9 Jeff Cotten, pr\u00e9sident et directeur g\u00e9n\u00e9ral de PROS. \"En int\u00e9grant nos capacit\u00e9s de tarification et de vente aliment\u00e9es par l'IA directement dans l'exp\u00e9rience de commerce \u00e9lectronique, nous permettons aux entreprises d'optimiser la tarification et les recommandations de produits, de rationaliser les devis complexes et de fournir en temps r\u00e9el des offres pertinentes pour le march\u00e9 qui renforcent la confiance de l'acheteur, acc\u00e9l\u00e8rent la prise de d\u00e9cision et stimulent la rentabilit\u00e9. L'avenir du commerce B2B n'est pas seulement num\u00e9rique, il est dynamique, intelligent et profond\u00e9ment contextualis\u00e9.\"<\/p>\n<p>La puissance combin\u00e9e de PROS et de Commerce tient la promesse d'un commerce intelligent, remodelant la fa\u00e7on dont les entreprises engagent les acheteurs, g\u00e9n\u00e8rent des revenus et s'adaptent \u00e0 un monde num\u00e9rique. Cette collaboration permet aux entreprises d'anticiper les besoins des clients, de r\u00e9pondre aux dynamiques du march\u00e9 en temps r\u00e9el et d'offrir des exp\u00e9riences d'achat \u00e0 la fois transparentes et pertinentes. Pour les entreprises B2B qui vendent avec des catalogues complexes, des op\u00e9rations mondiales et des canaux de vente divers, cela se traduit par un temps de retour sur investissement plus rapide, des taux de conversion plus \u00e9lev\u00e9s et un avantage concurrentiel distinct sur un march\u00e9 de plus en plus dynamique.<\/p>\n<p>\"Les entreprises B2B ne se demandent plus si elles doivent passer au num\u00e9rique, mais plut\u00f4t \u00e0 quelle vitesse elles peuvent le faire\", a d\u00e9clar\u00e9 Travis Hess, directeur g\u00e9n\u00e9ral de Commerce. \"En nous associant \u00e0 PROS, nous donnons \u00e0 nos clients, qu'il s'agisse d'entreprises de taille moyenne ou d'entreprises internationales, les outils n\u00e9cessaires non seulement pour vendre en ligne, mais aussi pour le faire de mani\u00e8re intelligente, comp\u00e9titive et \u00e0 grande \u00e9chelle. Et nous voyons cet impact s'\u00e9tendre au-del\u00e0 du B2B aux d\u00e9taillants B2C qui g\u00e8rent de vastes catalogues dynamiques sur plusieurs canaux afin d'am\u00e9liorer les marges et de stimuler la conversion sur les vitrines et les places de march\u00e9. Cette collaboration \u00e9tablit une nouvelle norme pour ce que le commerce moderne peut r\u00e9aliser.<\/p>\n<p>Pour en savoir plus sur le partenariat entre PROS et le minist\u00e8re du commerce, consultez le site suivant <a href=\"https:\/\/s28288.pros.com\/fr\/partners\/commerce\/\" target=\"_blank\" rel=\"noopener\">pros.com\/partenaires\/commerce<\/a>.<\/p>\n<h3>\u00c0 propos du commerce<\/h3>\n<p><a href=\"https:\/\/www.commerce.com\/\" target=\"_blank\" rel=\"noopener\">Commerce<\/a> permet aux entreprises d'innover, de se d\u00e9velopper et de prosp\u00e9rer en proposant un \u00e9cosyst\u00e8me commercial ouvert et pilot\u00e9 par l'IA. En tant que soci\u00e9t\u00e9 m\u00e8re de <a href=\"http:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noopener\">BigCommerce,<\/a> <a href=\"http:\/\/feedonomics.com\/\" target=\"_blank\" rel=\"noopener\">Feedonomics<\/a>et <a href=\"http:\/\/www.makeswift.com\/\" target=\"_blank\" rel=\"noopener\">Makeswift<\/a>Commerce relie les outils et les syst\u00e8mes qui alimentent la croissance, permettant aux entreprises de lib\u00e9rer tout le potentiel de leurs donn\u00e9es, d'offrir des exp\u00e9riences transparentes et personnalis\u00e9es sur tous les canaux et de s'adapter rapidement \u00e0 un march\u00e9 en constante \u00e9volution. B\u00e9n\u00e9ficiant de la confiance d'entreprises de premier plan telles que Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, Melissa &amp; Doug, Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, United Aqua Group et Uplift Desk, Commerce offre le contr\u00f4le de la vitrine, des donn\u00e9es optimis\u00e9es et des outils pr\u00eats pour l'IA dont les entreprises ont besoin pour se d\u00e9velopper, servir des acheteurs diversifi\u00e9s et op\u00e9rer en toute confiance dans un monde de plus en plus intelligent et multi-surfacique. Pour plus d'informations, visitez le site <a href=\"https:\/\/www.commerce.com\/\" target=\"_blank\" rel=\"noopener\">commerce.com<\/a> ou suivez-nous sur X et LinkedIn.<\/p>\n<h3>Commerce Contact m\u00e9dia<\/h3>\n<p>Brad Hem<br \/>\n+1 281-543-0669<br \/>\n<a href=\"mailto:pr@commerce.com\">pr@commerce.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Partnership unites AI-powered pricing, quoting and ecommerce to accelerate intelligent commerce and profitability HOUSTON and AUSTIN, July 31, 2025 \u2013 PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, and Commerce (Nasdaq: BIGC) (formerly BigCommerce Holdings, Inc.), an open, intelligent ecosystem of technology solutions that empower businesses to unlock [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-64529","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce | PROS<\/title>\n<meta name=\"description\" content=\"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce\" \/>\n<meta property=\"og:description\" content=\"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s28288.pros.com\/fr\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T13:02:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/\",\"url\":\"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/\",\"name\":\"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/s28288.pros.com\/#website\"},\"datePublished\":\"2025-07-31T13:00:59+00:00\",\"dateModified\":\"2025-07-31T13:02:38+00:00\",\"description\":\"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/s28288.pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/s28288.pros.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/s28288.pros.com\/#website\",\"url\":\"https:\/\/s28288.pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-powered airline retailing and offer management platform\",\"publisher\":{\"@id\":\"https:\/\/s28288.pros.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/s28288.pros.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/s28288.pros.com\/#organization\",\"name\":\"PROS, Inc.\",\"url\":\"https:\/\/s28288.pros.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"contentUrl\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"width\":262,\"height\":75,\"caption\":\"PROS, Inc.\"},\"image\":{\"@id\":\"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PROSInc\",\"https:\/\/x.com\/PROS_Inc\",\"https:\/\/www.instagram.com\/pros.inc\/\",\"https:\/\/www.linkedin.com\/company\/pros\/\",\"https:\/\/www.youtube.com\/user\/PROSpricing\"],\"diversityStaffingReport\":\"https:\/\/s28288.pros.com\/about-pros\/diversity-and-inclusion\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce | PROS","description":"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce","og_description":"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.","og_url":"https:\/\/s28288.pros.com\/fr\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/","og_site_name":"PROS","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_modified_time":"2025-07-31T13:02:38+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@PROS_Inc","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/","url":"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/","name":"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce | PROS","isPartOf":{"@id":"https:\/\/s28288.pros.com\/#website"},"datePublished":"2025-07-31T13:00:59+00:00","dateModified":"2025-07-31T13:02:38+00:00","description":"PROS and Commerce today announced a strategic partnership to redefine B2B digital commerce.","breadcrumb":{"@id":"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/s28288.pros.com\/news\/pros-and-commerce-announce-strategic-partnership-redefine-b2b-digital-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/s28288.pros.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/s28288.pros.com\/news\/"},{"@type":"ListItem","position":3,"name":"PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce"}]},{"@type":"WebSite","@id":"https:\/\/s28288.pros.com\/#website","url":"https:\/\/s28288.pros.com\/","name":"PROS","description":"AI-powered airline retailing and offer management platform","publisher":{"@id":"https:\/\/s28288.pros.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/s28288.pros.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/s28288.pros.com\/#organization","name":"PROS, Inc.","url":"https:\/\/s28288.pros.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/","url":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","contentUrl":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","width":262,"height":75,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/x.com\/PROS_Inc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"],"diversityStaffingReport":"https:\/\/s28288.pros.com\/about-pros\/diversity-and-inclusion\/"}]}},"_links":{"self":[{"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/news\/64529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/news\/64529\/revisions"}],"predecessor-version":[{"id":64530,"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/news\/64529\/revisions\/64530"}],"wp:attachment":[{"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/media?parent=64529"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/s28288.pros.com\/fr\/wp-json\/wp\/v2\/news-type?post=64529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}