{"id":50750,"date":"2022-05-17T08:31:55","date_gmt":"2022-05-17T13:31:55","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=50750"},"modified":"2022-05-17T08:31:55","modified_gmt":"2022-05-17T13:31:55","slug":"pros-appoints-grad-conn-as-chief-marketing-officer","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-appoints-grad-conn-as-chief-marketing-officer\/","title":{"rendered":"PROS nomme Grad Conn au poste de directeur du marketing"},"content":{"rendered":"<p><strong>Ancien CMO de Sprinklr et de Microsoft, responsable de la strat\u00e9gie marketing globale et de la trajectoire de croissance de l'entreprise.<\/strong><\/p>\n<p><strong>HOUSTON, le 17 mai 2022<\/strong> - <a href=\"http:\/\/www.pros.com\/\">PROS\u00ae<\/a> (NYSE : PRO), fournisseur leader de solutions SaaS optimisant les exp\u00e9riences d'achat et de vente, a annonc\u00e9 aujourd'hui que <a href=\"https:\/\/s28288.pros.com\/fr\/about-pros\/leadership-team\/#grad-conn\">Grad Conn<\/a> a rejoint l'entreprise en tant que Chief Marketing Officer, sous la responsabilit\u00e9 directe de <a href=\"https:\/\/s28288.pros.com\/fr\/about-pros\/leadership-team\/#andres-d-reiner\">Andres Reiner<\/a>M. Conn a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident-directeur g\u00e9n\u00e9ral de PROS. Conn sera charg\u00e9 de conduire la strat\u00e9gie marketing mondiale, en mettant l'accent sur l'exp\u00e9rience client et le d\u00e9veloppement de la marque, afin d'\u00e9tendre la position de leader de PROS sur le march\u00e9 et d'alimenter la trajectoire de croissance de l'entreprise.<\/p>\n<p>Conn est un sp\u00e9cialiste du marketing innovant qui a fait ses preuves dans la cr\u00e9ation d'exp\u00e9riences client de classe mondiale qui \u00e9l\u00e8vent les marques. Tom Foremski de ZDNet l'a d\u00e9crit comme \"... un exemple presque parfait de ce que devrait \u00eatre un CMO d'entreprise technologique\", et il poss\u00e8de une exp\u00e9rience approfondie des fonctions critiques que les CMO SaaS d'aujourd'hui doivent assurer : strat\u00e9gie de marque, g\u00e9n\u00e9ration de la demande, gestion de l'exp\u00e9rience client et marketing bas\u00e9 sur les comptes.<\/p>\n<p>\"Aujourd'hui plus que jamais, les entreprises se tournent vers PROS pour les aider \u00e0 offrir des exp\u00e9riences de vente omnicanales exceptionnelles tout en g\u00e9rant la volatilit\u00e9 accrue du march\u00e9, et la vision et l'expertise de Grad dans la mise en \u0153uvre de programmes de marketing ax\u00e9s sur le client font de lui le leader id\u00e9al pour soutenir notre mission\", a d\u00e9clar\u00e9 Reiner. \"Sa vaste exp\u00e9rience en tant que CMO nous permettra d'orienter nos strat\u00e9gies de mise sur le march\u00e9 dans de nouvelles directions et d'approfondir l'engagement avec nos clients et prospects tout au long de leur parcours de vente omnicanal.\"<\/p>\n<p>Conn rejoint PROS apr\u00e8s avoir travaill\u00e9 chez Sprinklr, o\u00f9 il a occup\u00e9 le poste de directeur de l'exp\u00e9rience et du marketing. \u00c0 ce titre, il a dirig\u00e9 la mise en place de la fonction marketing, l'a fait \u00e9voluer avec l'entreprise et a augment\u00e9 la g\u00e9n\u00e9ration de demande gr\u00e2ce \u00e0 des initiatives num\u00e9riques et sociales efficaces et \u00e0 d'autres initiatives de marketing d'entreprise. Avant Sprinklr, Grad a pass\u00e9 12 ans chez Microsoft, dont sept en tant que Chief Marketing Officer pour Microsoft U.S. o\u00f9 il a dirig\u00e9 des aspects importants de la transformation du marketing qui a conduit \u00e0 une croissance acc\u00e9l\u00e9r\u00e9e et \u00e0 la cr\u00e9ation d'exp\u00e9riences client de classe mondiale.<\/p>\n<p>\"Je suis incroyablement enthousiaste et fier de faire partie de l'\u00e9quipe formidable de PROS\", a d\u00e9clar\u00e9 M. Conn. L'entreprise a une histoire technologique incroyable - son IA est un \"secret bien gard\u00e9\" et le syst\u00e8me de gestion de l'information de PROS est un syst\u00e8me de gestion de l'information de l'entreprise. <a href=\"https:\/\/s28288.pros.com\/fr\/pros-platform\/\">Plateforme PROS<\/a> est la solution de vente num\u00e9rique la plus avanc\u00e9e qui soit, permettant une immense cr\u00e9ation de valeur pour les organisations touch\u00e9es par les pressions inflationnistes, les probl\u00e8mes de cha\u00eene d'approvisionnement et la volatilit\u00e9 du march\u00e9. Il s'agit d'un point critique dans la croissance de l'entreprise, et je suis impatient de rejoindre cette incroyable culture de respect et de diversit\u00e9 - une marque de fabrique de toute organisation qui veut gagner au 21e si\u00e8cle\".<\/p>\n<p><strong>\u00c0 propos de PROS<\/strong><br \/>\n<a href=\"http:\/\/www.pros.com\/\">PROS<\/a> Holdings, Inc. (NYSE : PRO) est un fournisseur de premier plan de solutions SaaS qui optimisent les exp\u00e9riences d'achat et de vente. S'appuyant sur la <a href=\"https:\/\/s28288.pros.com\/fr\/pros-platform\/\">Plateforme PROS<\/a>Les solutions intelligentes d'EMCS, qui s'appuient sur l'IA commerciale, les exp\u00e9riences utilisateur intuitives et l'automatisation des processus, offrent des exp\u00e9riences d'achat personnalis\u00e9es et sans friction, con\u00e7ues pour r\u00e9pondre aux demandes en temps r\u00e9el des acheteurs omnicanaux B2B et B2C d'aujourd'hui, quel que soit leur secteur d'activit\u00e9. Pour en savoir plus, visitez le site <a href=\"http:\/\/www.pros.com\/\">www.pros.com<\/a>.<\/p>\n<p><strong>D\u00e9clarations prospectives<\/strong><br \/>\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur la fonctionnalit\u00e9 et les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations en g\u00e9n\u00e9ral, ainsi que sur la fonctionnalit\u00e9 et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Les facteurs susceptibles d'entra\u00eener une diff\u00e9rence significative entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document comprennent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions d'optimisation des achats et des ventes en mode SaaS, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s et les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions d'optimisation des achats et des ventes en mode SaaS, telles que les produits logiciels de PROS. Des informations suppl\u00e9mentaires relatives \u00e0 l'incertitude affectant les activit\u00e9s de PROS sont contenues dans les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission (Commission des valeurs mobili\u00e8res et des changes). Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"<p>Former Sprinklr and Microsoft CMO responsible for driving global marketing strategy and fueling corporate growth trajectory HOUSTON, May 17, 2022 \u2013 PROS\u00ae (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced that Grad Conn has joined the company as Chief Marketing Officer, reporting directly to Andres Reiner, PROS Chief [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-50750","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PROS Appoints Grad Conn as Chief Marketing Officer | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced the appointment of Grad Conn as Chief Marketing Officer. 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