{"id":50253,"date":"2022-04-06T07:24:05","date_gmt":"2022-04-06T12:24:05","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=50253"},"modified":"2022-04-06T07:24:05","modified_gmt":"2022-04-06T12:24:05","slug":"pros-revolutionizes-the-digital-customer-experience-at-air-europa","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-revolutionizes-the-digital-customer-experience-at-air-europa\/","title":{"rendered":"PROS r\u00e9volutionne l'exp\u00e9rience num\u00e9rique des clients chez Air Europa"},"content":{"rendered":"

La solution PROS Digital Retail permet d'offrir des exp\u00e9riences num\u00e9riques intuitives sur les canaux de vente en libre-service afin d'augmenter les taux de conversion, le chiffre d'affaires et la fid\u00e9lit\u00e9 des voyageurs.<\/strong><\/p>\n

HOUSTON, le 6 avril 2022<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur leader de solutions SaaS optimisant les exp\u00e9riences d'achat et de vente, a annonc\u00e9 aujourd'hui que son client de longue date PROS Air Europa<\/a> a s\u00e9lectionn\u00e9 PROS Commerce de d\u00e9tail num\u00e9rique<\/a> pour soutenir leur strat\u00e9gie d'exp\u00e9riences d'achat num\u00e9rique contr\u00f4l\u00e9es et centr\u00e9es sur le client, de l'inspiration \u00e0 la r\u00e9servation. Avec cette derni\u00e8re PROS Plate-forme pour les voyages<\/a> Gr\u00e2ce \u00e0 cette capacit\u00e9, Air Europa apportera de la valeur tout au long du processus de r\u00e9servation et g\u00e9n\u00e9rera des recettes accessoires, tout en cherchant \u00e0 se d\u00e9velopper \u00e0 l'\u00e9chelle mondiale et \u00e0 surpasser les transporteurs \u00e0 bas prix et les compagnies a\u00e9riennes \u00e0 service complet.<\/p>\n

Air Europa, la compagnie a\u00e9rienne \u00e0 service complet de Globalia, dessert plus de 44 destinations en Europe et en Am\u00e9rique. Desservant une large base de voyageurs, Air Europa est continuellement \u00e0 la recherche de solutions de moteur de r\u00e9servation Internet innovantes et intuitives qui permettent \u00e0 ses clients de prendre de meilleures d\u00e9cisions d'achat en libre-service, tout en offrant \u00e0 la compagnie a\u00e9rienne la flexibilit\u00e9 et le contr\u00f4le n\u00e9cessaires pour proposer des offres personnalis\u00e9es et attrayantes, des r\u00e9ductions et des forfaits auxiliaires.<\/p>\n

\"Offrir aux clients une exp\u00e9rience d'achat sans friction est un \u00e9l\u00e9ment essentiel de notre strat\u00e9gie de croissance, alors que nous continuons \u00e0 rechercher l'innovation dans notre moteur de r\u00e9servation pour augmenter la conversion et les ventes auxiliaires \", a d\u00e9clar\u00e9 V\u00edctor M. Herrero, directeur des syst\u00e8mes d'information d'Air Europa. \"La solution PROS Digital Retail est une extension naturelle de notre relation qui nous permet d'exploiter les connaissances de l'ensemble de la plateforme PROS pour les voyages et de mettre facilement en \u0153uvre une exp\u00e9rience num\u00e9rique \u00e0 travers le web, le mobile et les canaux de vente directe afin d'offrir une exp\u00e9rience d'achat plus flexible et centr\u00e9e sur le client.\"<\/p>\n

En activant le PROS Plate-forme pour les voyages<\/a>avec des fonctionnalit\u00e9s fondamentales telles que Gestion des recettes<\/a>, Offres dynamiques<\/a>et Commerce de d\u00e9tail num\u00e9rique<\/a>Air Europa peut lib\u00e9rer la puissance de la vente au d\u00e9tail des compagnies a\u00e9riennes en cr\u00e9ant des offres optimales en termes de revenus et en les proposant aux voyageurs d'une mani\u00e8re personnalis\u00e9e et num\u00e9rique. PROS Commerce de d\u00e9tail num\u00e9rique<\/a> offre une solution unique, configurable et de bout en bout pour la plateforme num\u00e9rique d'exp\u00e9rience client d'une compagnie a\u00e9rienne. Gr\u00e2ce au contr\u00f4le pratique, \u00e0 la flexibilit\u00e9 et \u00e0 la science dans la cr\u00e9ation et l'affichage des offres, les compagnies a\u00e9riennes peuvent diff\u00e9rencier et am\u00e9liorer l'exp\u00e9rience num\u00e9rique pour r\u00e9pondre aux attentes des voyageurs d'aujourd'hui, ce qui am\u00e9liorera la satisfaction des clients tout en augmentant la conversion et le chiffre d'affaires.<\/p>\n

\"La num\u00e9risation du commerce de d\u00e9tail a cr\u00e9\u00e9 des voyageurs avertis qui recherchent des exp\u00e9riences d'achat transparentes et flexibles sur les canaux en ligne et mobiles - ce qui en fait une priorit\u00e9 absolue pour les compagnies a\u00e9riennes qui cherchent \u00e0 stimuler la fid\u00e9lit\u00e9 et les r\u00e9servations\", a d\u00e9clar\u00e9 Surain Adyanthaya, pr\u00e9sident de PROS Travel. \"Nous sommes honor\u00e9s de poursuivre notre partenariat avec Air Europa et de fournir une exp\u00e9rience de bout en bout qui leur permet de devenir un v\u00e9ritable d\u00e9taillant dans l'industrie avec une flexibilit\u00e9 et un contr\u00f4le sur les offres.\"<\/p>\n

Pour plus d'informations sur la plate-forme PROS pour les voyages, consultez le site suivant https:\/\/s28288.pros.com\/pros-platform-travel\/<\/a>.<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS<\/a> Holdings, Inc. (NYSE : PRO) est un fournisseur de premier plan de solutions SaaS qui optimisent les exp\u00e9riences d'achat et de vente. S'appuyant sur la Plateforme PROS<\/a>Les solutions intelligentes d'EMCS, qui s'appuient sur l'IA commerciale, les exp\u00e9riences utilisateur intuitives et l'automatisation des processus, offrent des exp\u00e9riences d'achat personnalis\u00e9es et sans friction, con\u00e7ues pour r\u00e9pondre aux demandes en temps r\u00e9el des acheteurs omnicanaux B2B et B2C d'aujourd'hui, quel que soit leur secteur d'activit\u00e9. Pour en savoir plus, visitez le site www.pros.com<\/a>.<\/p>\n

D\u00e9clarations prospectives<\/strong>
\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur la fonctionnalit\u00e9 et les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations en g\u00e9n\u00e9ral, ainsi que sur la fonctionnalit\u00e9 et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Les facteurs susceptibles d'entra\u00eener une diff\u00e9rence significative entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document comprennent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions d'optimisation des achats et des ventes en mode SaaS, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s et les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions d'optimisation des achats et des ventes en mode SaaS, telles que les produits logiciels de PROS. Des informations suppl\u00e9mentaires relatives \u00e0 l'incertitude affectant les activit\u00e9s de PROS sont contenues dans les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission (Commission des valeurs mobili\u00e8res et des changes). Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"

PROS Digital Retail solution provides flexibility to deliver intuitive digital experiences across self-service sales channels to yield greater conversion rates, revenue and traveler loyalty HOUSTON, April 6, 2022 \u2013 PROS\u00ae (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced long-time PROS customer Air Europa has selected PROS Digital Retail […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-50253","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS Revolutionizes the Digital Customer Experience at Air Europa | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced that Air Europa has selected PROS Digital Retail to revolutionize their digital customer experience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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