{"id":50096,"date":"2022-03-08T08:15:24","date_gmt":"2022-03-08T13:15:24","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=50096"},"modified":"2022-03-08T08:15:24","modified_gmt":"2022-03-08T13:15:24","slug":"pros-industry-leading-pricing-advances-global-business-strategy-for-b-braun-medical","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-industry-leading-pricing-advances-global-business-strategy-for-b-braun-medical\/","title":{"rendered":"PROS Une tarification \u00e0 la pointe de l'industrie fait progresser la strat\u00e9gie commerciale mondiale de B Braun Medical"},"content":{"rendered":"

La tarification dynamique en temps r\u00e9el permet d'optimiser les prix en fonction du march\u00e9 et de proposer des offres personnalis\u00e9es aux clients du monde entier.<\/strong><\/p>\n

L'int\u00e9gration transparente avec les capacit\u00e9s de gestion des remises d'Enable permet de r\u00e9aliser des ventes comp\u00e9titives et rentables.<\/strong><\/p>\n

HOUSTON, le 8 mars 2022<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur leader de solutions SaaS optimisant les exp\u00e9riences d'achat et de vente, a annonc\u00e9 aujourd'hui B Braun Medical Inc.<\/a> (B. Braun) a s\u00e9lectionn\u00e9 PROS Optimisation et gestion intelligente des prix<\/a> B. Braun a d\u00e9cid\u00e9 de faire progresser sa strat\u00e9gie commerciale mondiale en int\u00e9grant la tarification pilot\u00e9e par l'IA dans ses initiatives strat\u00e9giques. La tarification dynamique en temps r\u00e9el de PROS offrira une meilleure visibilit\u00e9 sur la dynamique du march\u00e9, am\u00e9liorant ainsi la mani\u00e8re dont B. Braun pr\u00e9voit et optimise les prix pour d\u00e9poser des offres concurrentielles et g\u00e9n\u00e9rer des revenus de mani\u00e8re rentable sur une base r\u00e9currente.<\/p>\n

L'\u00e9volution rapide des conditions du march\u00e9 a perp\u00e9tu\u00e9 la n\u00e9cessit\u00e9 pour les entreprises d'effectuer rapidement et plus fr\u00e9quemment des ajustements de prix personnalis\u00e9s et adapt\u00e9s au march\u00e9 sur tous les canaux afin de maintenir la rentabilit\u00e9 des marges et du chiffre d'affaires.<\/p>\n

B Braun, une entreprise mondiale de produits pharmaceutiques et de dispositifs m\u00e9dicaux dont le si\u00e8ge se trouve \u00e0 Melsungen, en Allemagne, a \u00e9t\u00e9 confront\u00e9e \u00e0 ce m\u00eame probl\u00e8me et a choisi la solution suivante PROS Optimisation intelligente des prix et avantage en termes de gestion<\/a> pour offrir la rapidit\u00e9 et l'agilit\u00e9 n\u00e9cessaires \u00e0 l'ex\u00e9cution des ajustements de prix \u00e0 l'\u00e9chelle, ce qui leur permet d'optimiser les prix plus rapidement et avec plus de pr\u00e9cision. Avec PROS, B. Braun s'assure que les strat\u00e9gies de tarification peuvent \u00eatre ex\u00e9cut\u00e9es de mani\u00e8re coh\u00e9rente dans le monde entier, tout en offrant la flexibilit\u00e9 n\u00e9cessaire pour s'adapter \u00e0 chaque r\u00e9gion. Cette combinaison de contr\u00f4le et de flexibilit\u00e9 permet aux \u00e9quipes de vente de proposer des prix personnalis\u00e9s plus rapidement et plus facilement \u00e0 leurs clients, afin de remporter davantage de contrats, de mani\u00e8re rentable.<\/p>\n

\"La capacit\u00e9 \u00e0 mettre en place une tarification efficace et en temps r\u00e9el qui r\u00e9ponde aux attentes de nos clients tout en am\u00e9liorant nos marges nous permet de rester en t\u00eate de la concurrence et constitue un \u00e9l\u00e9ment essentiel de notre strat\u00e9gie commerciale globale \", a d\u00e9clar\u00e9 Leo Wong, vice-pr\u00e9sident de la strat\u00e9gie et de l'innovation en mati\u00e8re de soins de sant\u00e9 de B. Braun, responsable de la tarification strat\u00e9gique. \"Lors de l'examen des solutions de tarification, PROS s'est rapidement r\u00e9v\u00e9l\u00e9 non seulement comme un leader technologique, mais aussi comme un v\u00e9ritable expert en tarification, avec la seule solution qui pouvait r\u00e9pondre \u00e0 toutes les capacit\u00e9s que nous recherchions et qui s'int\u00e9grait de mani\u00e8re transparente dans notre pile technologique existante.\"<\/p>\n

PROS Optimisation intelligente des prix et avantage en termes de gestion<\/a>, qui fait partie de la Plateforme PROS<\/a>La solution de tarification omnicanale d'EMCS aide les entreprises \u00e0 d\u00e9velopper des strat\u00e9gies de tarification omnicanales efficaces et \u00e0 les mettre en \u0153uvre \u00e0 grande \u00e9chelle, en ajoutant de la pr\u00e9cision et de l'excellence \u00e0 leurs pratiques en mati\u00e8re de tarification. Gr\u00e2ce \u00e0 des outils d'analyse et de reporting intelligents, les responsables de la tarification peuvent am\u00e9liorer l'alignement avec les cadres dirigeants et les principales parties prenantes, en veillant \u00e0 ce que des d\u00e9cisions \u00e9clair\u00e9es soient prises et \u00e0 ce que des prix dynamiques personnalis\u00e9s soient propos\u00e9s aux acheteurs sur tous les canaux.<\/p>\n

Dans le cadre de la plate-forme PROS, B. Braun exploite \u00e9galement les capacit\u00e9s de gestion des remises de Activer<\/a>. Gr\u00e2ce \u00e0 une int\u00e9gration transparente, la solution combin\u00e9e permet de prendre en compte les remises hors facture et les conditions de l'accord au moment de la g\u00e9n\u00e9ration du devis, en calculant dynamiquement les marges pour garantir la vente la plus comp\u00e9titive et la plus rentable. Ensemble, PROS Smart Price Optimization and Management et Enable constituent une solution globale de bout en bout pour la tarification et la gestion des remises qui permet \u00e0 B. Braun de maximiser le potentiel de chaque relation client et de conserver un avantage concurrentiel.<\/p>\n

\"Les entreprises qui souhaitent rester comp\u00e9titives doivent pouvoir proposer rapidement, fr\u00e9quemment et \u00e0 grande \u00e9chelle des prix optimis\u00e9s pour le march\u00e9 et hautement personnalis\u00e9s, en tenant compte d'exigences sp\u00e9cifiques telles que les accords et les remises\", a d\u00e9clar\u00e9 Nadine Pyter, vice-pr\u00e9sidente de PROS charg\u00e9e des produits et des solutions. \"En exploitant la puissance combin\u00e9e de la plateforme PROS et de la gestion des remises Enable, B. Braun se positionne de mani\u00e8re \u00e0 \u00eatre constamment leader sur son march\u00e9, \u00e0 d\u00e9velopper les relations clients les plus solides et \u00e0 fournir les prix les plus comp\u00e9titifs et les ventes les plus rentables sur tous les canaux, \u00e0 tout moment.\"<\/p>\n

Pour plus d'informations sur la solution SaaS d'optimisation et de gestion des prix de PROS, leader sur le march\u00e9, consultez le site suivant https:\/\/s28288.pros.com\/products\/price-optimization-software<\/a>.<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS<\/a> Holdings, Inc. (NYSE : PRO) est un fournisseur de premier plan de solutions SaaS qui optimisent les exp\u00e9riences d'achat et de vente. S'appuyant sur la Plateforme PROS<\/a>Les solutions intelligentes d'EMCS, qui s'appuient sur l'IA commerciale, les exp\u00e9riences utilisateur intuitives et l'automatisation des processus, offrent des exp\u00e9riences d'achat personnalis\u00e9es et sans friction, con\u00e7ues pour r\u00e9pondre aux demandes en temps r\u00e9el des acheteurs omnicanaux B2B et B2C d'aujourd'hui, quel que soit leur secteur d'activit\u00e9. Pour en savoir plus, visitez le site www.pros.com<\/a>.<\/p>\n

D\u00e9clarations prospectives<\/strong>
\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur la fonctionnalit\u00e9 et les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations en g\u00e9n\u00e9ral, ainsi que sur la fonctionnalit\u00e9 et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Les facteurs susceptibles d'entra\u00eener une diff\u00e9rence significative entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document comprennent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions d'optimisation des achats et des ventes en mode SaaS, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s et les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions d'optimisation des achats et des ventes en mode SaaS, telles que les produits logiciels de PROS. Des informations suppl\u00e9mentaires relatives \u00e0 l'incertitude affectant les activit\u00e9s de PROS sont contenues dans les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission (Commission des valeurs mobili\u00e8res et des changes). Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"

Real-time dynamic pricing provides market-relevant and optimized pricing, fueling personalized offers to customers across the globe Seamless integration with Enable rebate management capabilities helps achieve competitive and profitable sales HOUSTON, March 8, 2022 \u2013 PROS\u00ae (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced B Braun Medical Inc. (B. 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