{"id":47595,"date":"2021-08-24T08:01:43","date_gmt":"2021-08-24T13:01:43","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=47595"},"modified":"2021-08-24T08:01:43","modified_gmt":"2021-08-24T13:01:43","slug":"pros-willingness-to-pay-wtp-forecasting-and-optimization-technology-powers-the-future-of-airline-revenue-management","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-willingness-to-pay-wtp-forecasting-and-optimization-technology-powers-the-future-of-airline-revenue-management\/","title":{"rendered":"PROS La technologie de pr\u00e9vision et d'optimisation de la volont\u00e9 de payer (WTP) ouvre la voie \u00e0 l'avenir de la gestion des recettes des compagnies a\u00e9riennes"},"content":{"rendered":"

La strat\u00e9gie d'optimisation des recettes de Malaysia Airlines s'appuie sur les derni\u00e8res innovations en mati\u00e8re de gestion des recettes pour offrir des prix corrects \u00e0 chaque fois.<\/strong><\/p>\n

HOUSTON, le 24 ao\u00fbt 2021<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur de solutions SaaS optimisant les exp\u00e9riences d'achat et de vente, a mis en \u00e9vidence aujourd'hui la puissance de sa technologie de pr\u00e9vision et d'optimisation de la volont\u00e9 de payer (WTP) avec la mise en \u0153uvre chez Malaysia Airlines<\/a>. WTP est disponible en PROS RM Advantage<\/a>WTP est une \u00e9dition de Airline Revenue Management, qui permet aux compagnies a\u00e9riennes d'acc\u00e9der aux derni\u00e8res technologies et aux meilleures pratiques et flux de travail en mati\u00e8re de gestion des recettes. Gr\u00e2ce \u00e0 WTP, les compagnies a\u00e9riennes peuvent surmonter les les d\u00e9fis du rachat d'entreprise<\/a> sur les march\u00e9s \u00e0 demande tarif\u00e9e en utilisant la puissance de l'intelligence artificielle (IA) et de la science des prix \u00e0 grande \u00e9chelle pour am\u00e9liorer la pr\u00e9vision de la demande et la gestion des stocks et pour accro\u00eetre l'efficacit\u00e9 dans tous les aspects de leurs programmes d'optimisation des revenus.<\/p>\n

Alors que la demande de voyages continue d'augmenter, les compagnies a\u00e9riennes affinent leurs strat\u00e9gies commerciales qui n\u00e9cessitent des solutions innovantes pour acc\u00e9l\u00e9rer les recettes et tirer parti d'une reprise plus forte. En outre, les \u00e9quipes de gestion des recettes souhaitent avoir un plus grand contr\u00f4le sur les tarifs et les offres afin de r\u00e9pondre aux attentes \u00e9volutives des passagers. La voie optimale pour y parvenir consiste \u00e0 tirer parti des capacit\u00e9s aliment\u00e9es par l'IA qui permettent de pr\u00e9voir la demande en temps r\u00e9el et de contr\u00f4ler les stocks. En ayant le pouvoir de fixer des prix au-del\u00e0 d'un point de prix statique et entre deux tarifs, les gestionnaires de revenus peuvent capturer des revenus suppl\u00e9mentaires indispensables.<\/p>\n

\"Malaysia Airlines op\u00e8re dans un environnement hautement comp\u00e9titif, o\u00f9 l'\u00e9volution des exigences des passagers et la baisse des prix sont de v\u00e9ritables d\u00e9fis que nous devons continuellement relever\", a d\u00e9clar\u00e9 le capitaine Izham, directeur g\u00e9n\u00e9ral du groupe Malaysia Airlines Berhad. \"Gr\u00e2ce aux capacit\u00e9s PROS WTP, Malaysia Airlines peut proposer une offre personnalis\u00e9e \u00e0 chaque passager, adapt\u00e9e \u00e0 ses besoins et lui donnant en fin de compte plus de choix dans les offres qu'il r\u00e9serve, tout en augmentant ses revenus.\"<\/p>\n

Le WTP est une m\u00e9thode dans laquelle la demande est pr\u00e9vue en fonction du prix afin d'appr\u00e9hender la sensibilit\u00e9 au prix des clients - ce que les m\u00e9thodes de pr\u00e9vision traditionnelles ne peuvent pas facilement r\u00e9aliser. La pr\u00e9vision PROS WTP est con\u00e7ue pour pr\u00e9dire scientifiquement la sensibilit\u00e9 au prix de la demande des passagers, int\u00e9grer cette sensibilit\u00e9 au prix dans un algorithme d'optimisation, puis ajuster la disponibilit\u00e9 des si\u00e8ges sur la base de la d\u00e9cision optimale. PROS WTP est mis en \u0153uvre \u00e0 l'aide du moteur de pr\u00e9vision bay\u00e9sien PROS, qui a fait ses preuves dans l'industrie du transport a\u00e9rien, car le mod\u00e8le peut continuellement apprendre et se mettre \u00e0 jour tout en recevant de nouvelles donn\u00e9es et informations.<\/p>\n

PROS RM Advantage<\/a> fait partie de la PROS Plate-forme pour les voyages<\/a> qui relie les \u00e9l\u00e9ments essentiels de la gestion des revenus, de la cr\u00e9ation d'offres, de la distribution et de la vente au d\u00e9tail num\u00e9rique afin de r\u00e9duire l'inefficacit\u00e9 et de cr\u00e9er des offres coh\u00e9rentes et optimales en termes de revenus sur tous les canaux.<\/p>\n

\"Aujourd'hui, les compagnies a\u00e9riennes recherchent des moyens avanc\u00e9s et \u00e9prouv\u00e9s pour am\u00e9liorer la g\u00e9n\u00e9ration de revenus\", a d\u00e9clar\u00e9 le pr\u00e9sident de PROS, Travel Benson Yuen<\/a>. \"L'adoption par Malaysia Airlines de la m\u00e9thodologie de la volont\u00e9 de payer t\u00e9moigne de sa volont\u00e9 d'entreprendre une transformation en adoptant de nouvelles innovations en mati\u00e8re de gestion des revenus et en am\u00e9liorant l'efficacit\u00e9 de son programme d'optimisation des revenus. PROS est fi\u00e8re de son partenariat de longue date avec Malaysia Airlines\".<\/p>\n

Visitez le site PROS Plate-forme pour les voyages<\/a> pour plus d'informations sur les solutions PROS pour les compagnies a\u00e9riennes.<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS Holdings, Inc. (NYSE : PRO) est un fournisseur majeur de solutions SaaS qui optimisent les exp\u00e9riences d'achat et de vente. Construites sur la plateforme PROS, ces solutions intelligentes s'appuient sur l'intelligence artificielle, l'exp\u00e9rience utilisateur intuitive et l'automatisation des processus pour offrir des exp\u00e9riences d'achat personnalis\u00e9es et sans friction, con\u00e7ues pour r\u00e9pondre aux demandes en temps r\u00e9el des acheteurs omnicanaux B2B et B2C d'aujourd'hui, quel que soit leur secteur d'activit\u00e9. Pour en savoir plus, visitez www.pros.com<\/a>.<\/p>\n

D\u00e9clarations prospectives<\/strong>
\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur la fonctionnalit\u00e9 et les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations en g\u00e9n\u00e9ral, ainsi que sur la fonctionnalit\u00e9 et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions SaaS d'optimisation des achats et des ventes pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Les facteurs susceptibles d'entra\u00eener une diff\u00e9rence significative entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document comprennent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions d'optimisation des achats et des ventes en mode SaaS, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s et les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions d'optimisation des achats et des ventes en mode SaaS, telles que les produits logiciels de PROS. Des informations suppl\u00e9mentaires relatives \u00e0 l'incertitude affectant les activit\u00e9s de PROS sont contenues dans les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission (Commission des valeurs mobili\u00e8res et des changes). Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"

Malaysia Airlines\u2019 Revenue Optimization Strategy Anchored by Latest Innovations in Revenue Management to Deliver Right Pricing Every Time HOUSTON, August 24, 2021 \u2013 PROS\u00ae (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today highlighted the power of its willingness-to-pay (WTP) forecasting and optimization technology with the implementation at Malaysia Airlines. WTP […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-47595","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS Willingness-to-Pay (WTP) Forecasting and Optimization Technology<\/title>\n<meta name=\"description\" content=\"Malaysia Airlines overcome common buy-down challenges in by utilizing the power of artificial intelligence (AI) and pricing science\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS Willingness-to-Pay (WTP) Forecasting and Optimization Technology Powers the Future of Airline Revenue Management\" \/>\n<meta property=\"og:description\" content=\"Malaysia Airlines overcome common buy-down 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