{"id":45638,"date":"2021-05-18T08:02:18","date_gmt":"2021-05-18T13:02:18","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=45638"},"modified":"2021-05-18T08:02:18","modified_gmt":"2021-05-18T13:02:18","slug":"pros-and-diggintravel-redefine-the-end-to-end-travel-experience","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-and-diggintravel-redefine-the-end-to-end-travel-experience\/","title":{"rendered":"PROS et Diggintravel red\u00e9finissent l'exp\u00e9rience de voyage de bout en bout"},"content":{"rendered":"

Les conclusions de l'Acad\u00e9mie r\u00e9v\u00e8lent que le commerce num\u00e9rique et l'intelligence des donn\u00e9es restent essentiels pour transformer l'exp\u00e9rience des clients et alimenter la voie de la reprise apr\u00e8s la pand\u00e9mie.<\/strong><\/p>\n

HOUSTON, le 18 mai 2021<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur de services d'information et de communication. Solutions bas\u00e9es sur l'IA<\/a> qui optimise les ventes dans l'\u00e9conomie num\u00e9rique, a annonc\u00e9 aujourd'hui les r\u00e9sultats de la premi\u00e8re \u00e9dition de l'\u00e9v\u00e9nement Acad\u00e9mie de vente au d\u00e9tail num\u00e9rique pour les compagnies a\u00e9riennes<\/a>men\u00e9e en collaboration avec Diggintravel<\/a>. Des compagnies a\u00e9riennes du monde entier ont particip\u00e9 \u00e0 ce programme complet de formation et de certification de cinq semaines, ax\u00e9 sur l'utilisation de la technologie pour transformer l'exp\u00e9rience num\u00e9rique des clients et favoriser la reprise apr\u00e8s la pand\u00e9mie. Les enseignements tir\u00e9s de ce cours novateur sur le num\u00e9rique ont renforc\u00e9 l'importance d'une exp\u00e9rimentation plus large et plus rapide pour d\u00e9finir des exp\u00e9riences de voyage num\u00e9riques hautement personnalis\u00e9es et de bout en bout qui r\u00e9pondent aux pr\u00e9f\u00e9rences des passagers.<\/p>\n

L'av\u00e8nement des nouvelles technologies continue de faire \u00e9voluer les attentes des voyageurs, obligeant les compagnies a\u00e9riennes \u00e0 rattraper leur retard et \u00e0 r\u00e9pondre aux demandes actuelles tout en anticipant les nouvelles tendances num\u00e9riques. Des exp\u00e9riences de voyage num\u00e9riques coh\u00e9rentes et convaincantes de bout en bout ne peuvent \u00eatre propos\u00e9es que si les professionnels des compagnies a\u00e9riennes, qu'il s'agisse des \u00e9quipes charg\u00e9es des produits, du commerce \u00e9lectronique, du marketing, des services auxiliaires ou de la gestion des recettes, ont une vision holistique du client, fond\u00e9e sur les donn\u00e9es.<\/p>\n

Pour engager les voyageurs et g\u00e9n\u00e9rer de la demande, PROS et Diggintravel ont \u00e9labor\u00e9 un programme autour des principales initiatives cl\u00e9s dont les compagnies a\u00e9riennes ont besoin pour mener une transformation num\u00e9rique de bout en bout :<\/p>\n

    \n
  1. Contr\u00f4le des prix<\/strong> sur tous les canaux pour r\u00e9pondre aux besoins des passagers<\/li>\n
  2. Technologie num\u00e9rique de libre-service<\/strong> r\u00e9duire la charge qui p\u00e8se sur les d\u00e9partements de service \u00e0 la client\u00e8le d\u00e9j\u00e0 \u00e9puis\u00e9s<\/li>\n
  3. Analyse des donn\u00e9es sur les clients<\/strong> pour mieux comprendre la demande des passagers et \u00e9tablir des pr\u00e9visions de recettes<\/li>\n
  4. Consolidation du r\u00e9seau de fournisseurs et ren\u00e9gociation des contrats<\/strong> r\u00e9aliser des \u00e9conomies suppl\u00e9mentaires<\/li>\n
  5. Nouvelles offres de produits, produits auxiliaires ou reconditionnement d'offres existantes<\/strong> cr\u00e9er de nouvelles sources de revenus<\/li>\n<\/ol>\n

    \"Les compagnies a\u00e9riennes qui investissent le plus dans l'\u00e9coute et la compr\u00e9hension de leurs clients auront les meilleures bases pour r\u00e9ussir en 2021 et au-del\u00e0\", a d\u00e9clar\u00e9 le vice-pr\u00e9sident de PROS, Principal-Travel Retail, Membre du groupe de r\u00e9flexion sur l'aviation de l'IATA<\/a>et instructeur de l'acad\u00e9mie<\/a> Mike Slone. \"Pour que les compagnies a\u00e9riennes r\u00e9ussissent dans cette \u00e8re post-pand\u00e9mique, elles doivent s'engager dans une recherche permanente et des processus coh\u00e9rents qui leur permettront de comprendre chaque personne qui voyage, chaque sc\u00e9nario cibl\u00e9 et chaque voyage complexe.\"<\/p>\n

    Les Acad\u00e9mie<\/a> se targue d'un format unique con\u00e7u pour emmener les participants dans un voyage d'apprentissage tout en leur offrant un acc\u00e8s direct \u00e0 des experts reconnus du secteur et \u00e0 des mentors d\u00e9vou\u00e9s. Le cours interactif comprend un m\u00e9lange d'enseignement, d'\u00e9tudes de cas, de discussions et de r\u00e9seautage avec des options de suivi pour un apprentissage plus approfondi.<\/p>\n

    \"Les compagnies a\u00e9riennes ont l'immense opportunit\u00e9 et la responsabilit\u00e9 d'\u00e9couter, de changer et d'innover si elles veulent g\u00e9n\u00e9rer de nouvelles sources de revenus dans des conditions volatiles - aujourd'hui ou \u00e0 l'avenir\", a d\u00e9clar\u00e9 le fondateur de l'Institut europ\u00e9en de l'aviation civile. Diggintravel<\/a> Iztok Franko. \"L'Acad\u00e9mie est d\u00e9termin\u00e9e \u00e0 soutenir les compagnies a\u00e9riennes en se concentrant sur l'exp\u00e9rimentation et l'innovation continue, en explorant l'UX et la strat\u00e9gie num\u00e9rique en tant qu'outil de strat\u00e9gie de recherche pour finalement augmenter les revenus et \u00e9largir les mod\u00e8les commerciaux.\"<\/p>\n

    En savoir plus sur la Acad\u00e9mie de vente au d\u00e9tail num\u00e9rique pour les compagnies a\u00e9riennes<\/a>et comment PROS soutient le redressement et la durabilit\u00e9 du secteur a\u00e9rien en accordant des bourses \u00e0 des candidats s\u00e9lectionn\u00e9s.<\/p>\n

    \u00c0 propos de PROS<\/strong>
    \n    PROS<\/a> Holdings, Inc. (NYSE : PRO) fournit Solutions bas\u00e9es sur l'IA<\/a> qui optimisent la vente dans l'\u00e9conomie num\u00e9rique. Les solutions de PROS permettent aux entreprises de fixer les prix, de configurer et de vendre leurs produits et services dans un environnement omnicanal avec rapidit\u00e9, pr\u00e9cision et coh\u00e9rence. Nos clients, qui sont des leaders sur leurs march\u00e9s, b\u00e9n\u00e9ficient de d\u00e9cennies d'expertise en science des donn\u00e9es infus\u00e9es dans nos solutions sectorielles.<\/p>\n

    D\u00e9clarations prospectives<\/strong>
    \nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur les fonctionnalit\u00e9s et les avantages des solutions bas\u00e9es sur l'IA pour les organisations en g\u00e9n\u00e9ral, ainsi que sur les fonctionnalit\u00e9s et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions bas\u00e9es sur l'IA pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Parmi les facteurs susceptibles d'entra\u00eener une diff\u00e9rence mat\u00e9rielle entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document figurent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions bas\u00e9es sur l'IA, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s, ainsi que les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions bas\u00e9es sur l'IA, telles que les produits logiciels de PROS. Les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission contiennent des informations suppl\u00e9mentaires sur les incertitudes qui p\u00e8sent sur les activit\u00e9s de PROS. Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes, et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou pour toute autre raison.<\/p>","protected":false},"excerpt":{"rendered":"

    Academy findings reveal digital commerce and data intelligence remain paramount to transforming customer experience and fuelling post-pandemic road to recovery HOUSTON, May 18, 2021 \u2013 PROS\u00ae (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced outcomes from the inaugural Airline Digital Retailing Academy, conducted in collaboration with Diggintravel. […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-45638","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS and Diggintravel Redefine the End-to-End Travel Experience | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced the outcomes from the first Airline Digital Retailing Academy, conducted in collaboration with Diggintravel.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS and Diggintravel Redefine the End-to-End Travel Experience\" \/>\n<meta property=\"og:description\" content=\"PROS announced the outcomes from the first Airline Digital Retailing Academy, conducted in collaboration with 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