{"id":40239,"date":"2020-07-08T07:56:38","date_gmt":"2020-07-08T12:56:38","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=40239"},"modified":"2020-07-08T07:56:38","modified_gmt":"2020-07-08T12:56:38","slug":"malaysia-airlines-advances-digital-transformation-strategy-with-pros","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/malaysia-airlines-advances-digital-transformation-strategy-with-pros\/","title":{"rendered":"Malaysia Airlines fait progresser sa strat\u00e9gie de transformation num\u00e9rique gr\u00e2ce \u00e0 PROS"},"content":{"rendered":"<p><strong>PROS Revenue Management Advantage permet de pr\u00e9voir la demande avec pr\u00e9cision et d'optimiser la strat\u00e9gie de revenus du r\u00e9seau, ce qui stimule la croissance du transporteur national.<\/strong><\/p>\n<p><strong>HOUSTON, le 8 juillet 2020<\/strong> - <a href=\"http:\/\/www.pros.com\/\">PROS\u00ae<\/a> (NYSE : PRO), fournisseur de solutions bas\u00e9es sur l'IA qui optimisent les ventes dans l'\u00e9conomie num\u00e9rique, a annonc\u00e9 aujourd'hui que Malaysia Airlines a mis en \u0153uvre PROS Revenue Management Advantage (<a href=\"https:\/\/s28288.pros.com\/fr\/products\/rm-advantage\/\">Avantage RM<\/a>) dans le cadre de sa strat\u00e9gie de transformation de la gestion des revenus. Le syst\u00e8me de nouvelle g\u00e9n\u00e9ration de PROS permettra \u00e0 Malaysia Airlines de proposer des offres optimis\u00e9es sur un march\u00e9 en constante \u00e9volution.<\/p>\n<p>Le transporteur national de la Malaisie dessert 58 march\u00e9s nationaux et internationaux. En mettant l'accent sur l'Asie du Sud-Est, Malaysia Airlines a ouvert plus de destinations en Malaisie que n'importe quelle autre compagnie a\u00e9rienne, tout en offrant une exp\u00e9rience client de classe mondiale. Mais la concurrence intense entre les transporteurs \u00e0 bas prix et les transporteurs \u00e0 service complet, associ\u00e9e \u00e0 une population sensible aux prix, rend l'exploitation dans cette r\u00e9gion particuli\u00e8rement difficile.<\/p>\n<p>\"Nous op\u00e9rons dans un environnement difficile o\u00f9 les rendements sont toujours press\u00e9s \u00e0 la baisse\", a d\u00e9clar\u00e9 Izham Ismail, Group Chief Executive Officer de Malaysia Airlines. \"Avec PROS RM Advantage, nous pr\u00e9voyons de continuer \u00e0 apporter des am\u00e9liorations remarquables \u00e0 nos performances malgr\u00e9 les d\u00e9fis de la surcapacit\u00e9 et des marges notoirement minces, renfor\u00e7ant encore notre engagement envers les strat\u00e9gies de transformation num\u00e9rique pour r\u00e9pondre aux besoins des passagers tout en atteignant nos objectifs de croissance.\"<\/p>\n<p>\"La strat\u00e9gie de Malaysia Airlines, qui vise \u00e0 toujours plus d'innovation et de leadership sur le march\u00e9, exige une solution de classe mondiale capable d'optimiser les revenus du r\u00e9seau, essentiels \u00e0 son activit\u00e9\", a d\u00e9clar\u00e9 Benson Yuen, pr\u00e9sident de PROS pour les voyages d'affaires. \"RM Advantage fournit un cadre qui r\u00e9pond aux besoins actuels de Malaysia Airlines et qui peut facilement s'adapter \u00e0 l'\u00e9volution de ses activit\u00e9s. Nous sommes fiers de notre partenariat de longue date avec Malaysia Airlines et nous nous r\u00e9jouissons de poursuivre notre collaboration \u00e0 l'avenir.\"<\/p>\n<p>RM Advantage, une \u00e9dition de <a href=\"https:\/\/s28288.pros.com\/fr\/products\/airline-revenue-management-software\/\">PROS Gestion des recettes<\/a>RM Advantage offre les derni\u00e8res technologies et les meilleures pratiques et flux de travail en mati\u00e8re de gestion des revenus. En tant que solution SaaS, RM Advantage est \u00e9volutive et permet aux compagnies a\u00e9riennes de passer en douceur d'une \u00e9dition PROS \u00e0 l'autre au fur et \u00e0 mesure que leurs activit\u00e9s se d\u00e9veloppent. Elle propose des pr\u00e9visions et une optimisation bas\u00e9es sur l'IA, con\u00e7ues pour fournir le prix optimal, m\u00eame sur les march\u00e9s les plus volatils.<\/p>\n<p>\"La relation que nous entretenons avec PROS est tr\u00e8s strat\u00e9gique\", a d\u00e9clar\u00e9 Dersenish Aresandiran, responsable mondial de la gestion des recettes chez Malaysia Airlines. \"En travaillant avec PROS, nous tirons d\u00e9sormais parti de la science la plus innovante et des meilleures pratiques dans notre approche de la gestion des revenus, ce qui a entra\u00een\u00e9 des am\u00e9liorations mesurables de la performance, nous permettant de rester tr\u00e8s comp\u00e9titifs sur un march\u00e9 complexe.\"<\/p>\n<p>Pour plus d'informations sur les solutions PROS pour les compagnies a\u00e9riennes, visitez le site <a href=\"http:\/\/www.pros.com\/prosair\">http:\/\/www.pros.com\/prosair<\/a>.<\/p>\n<p><strong>\u00c0 propos de PROS<\/strong><br \/>\n<a href=\"http:\/\/www.pros.com\/\">PROS<\/a> Holdings, Inc. (NYSE : PRO) fournit <a href=\"https:\/\/s28288.pros.com\/fr\/ai-solutions\/\">Solutions bas\u00e9es sur l'IA<\/a> qui optimisent la vente dans l'\u00e9conomie num\u00e9rique. Les solutions de PROS permettent aux entreprises de fixer les prix, de configurer et de vendre leurs produits et services dans un environnement omnicanal avec rapidit\u00e9, pr\u00e9cision et coh\u00e9rence. Nos clients, qui sont des leaders sur leurs march\u00e9s, b\u00e9n\u00e9ficient de d\u00e9cennies d'expertise en science des donn\u00e9es infus\u00e9es dans nos solutions sectorielles.<\/p>\n<p><strong>D\u00e9clarations prospectives<\/strong><br \/>\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur les fonctionnalit\u00e9s et les avantages des solutions bas\u00e9es sur l'IA pour les organisations en g\u00e9n\u00e9ral, ainsi que sur les fonctionnalit\u00e9s et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions bas\u00e9es sur l'IA pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Parmi les facteurs susceptibles d'entra\u00eener une diff\u00e9rence mat\u00e9rielle entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document figurent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions bas\u00e9es sur l'IA, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s, ainsi que les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions bas\u00e9es sur l'IA, telles que les produits logiciels de PROS. Les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission contiennent des informations suppl\u00e9mentaires sur les incertitudes qui p\u00e8sent sur les activit\u00e9s de PROS. Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"<p>PROS Revenue Management Advantage Delivers Accurate Demand Forecasting and Optimizes Network Revenue Strategy, Driving Growth for the Flag Carrier HOUSTON, July 8, 2020 \u2013 PROS\u00ae (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced Malaysia Airlines has implemented PROS Revenue Management Advantage (RM Advantage) as part of its [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-40239","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Malaysia Airlines Advances Digital Transformation Strategy with PROS | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced that Malaysia Airlines has implemented PROS Revenue Management Advantage as part of the ariline revenue management transformation strategy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malaysia Airlines 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