{"id":36293,"date":"2019-10-16T06:58:12","date_gmt":"2019-10-16T11:58:12","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=36293"},"modified":"2025-07-10T13:26:26","modified_gmt":"2025-07-10T13:26:26","slug":"pros-global-survey-reveals-that-the-airline-industry-is-advancing-digital-transformation","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/fr\/news\/pros-global-survey-reveals-that-the-airline-industry-is-advancing-digital-transformation\/","title":{"rendered":"L'enqu\u00eate mondiale de PROS r\u00e9v\u00e8le que l'industrie du transport a\u00e9rien progresse dans la transformation num\u00e9rique"},"content":{"rendered":"

Plus de 90% des personnes interrog\u00e9es prennent des initiatives num\u00e9riques pour am\u00e9liorer l'exp\u00e9rience des passagers.<\/strong><\/p>\n

HOUSTON, le 16 octobre 2019<\/strong> - PROS\u00ae<\/a> (NYSE : PRO), fournisseur de services d'information et de communication. Solutions bas\u00e9es sur l'IA<\/a> qui optimise la vente dans l'\u00e9conomie num\u00e9rique, a annonc\u00e9 aujourd'hui les r\u00e9sultats de son enqu\u00eate mondiale, \"L'\u00e9tat de la num\u00e9risation des compagnies a\u00e9riennes : Les attentes rencontrent la r\u00e9alit\u00e9<\/a>qui met en lumi\u00e8re la transformation num\u00e9rique des compagnies a\u00e9riennes. R\u00e9unissant les points de vue de pr\u00e8s de 400 cadres, directeurs et gestionnaires du secteur a\u00e9rien, l'enqu\u00eate de PROS donne un aper\u00e7u des progr\u00e8s et des priorit\u00e9s des compagnies a\u00e9riennes en mati\u00e8re de num\u00e9risation. L'enqu\u00eate montre que les compagnies a\u00e9riennes de tous types et de toutes tailles travaillent \u00e0 des initiatives de transformation num\u00e9rique qui visent \u00e0 am\u00e9liorer l'exp\u00e9rience des passagers, \u00e0 accro\u00eetre les performances et \u00e0 rester comp\u00e9titives.<\/p>\n

Les compagnies a\u00e9riennes sont bien engag\u00e9es dans leur parcours de transformation num\u00e9rique, mais il est encore t\u00f4t dans le processus, avec seulement 8% des compagnies a\u00e9riennes d\u00e9clarant plus de trois ans d'engagement dans les efforts de transformation num\u00e9rique. Cela laisse aux compagnies a\u00e9riennes la possibilit\u00e9 de saisir des opportunit\u00e9s avec des avanc\u00e9es num\u00e9riques qui ravissent les passagers, \u00e9tablissant une nouvelle norme pour le service \u00e0 la client\u00e8le et se traduisant par une meilleure fid\u00e9lisation de la client\u00e8le.<\/p>\n

\"Les passagers d'aujourd'hui veulent \u00eatre impressionn\u00e9s et les compagnies a\u00e9riennes l'ont bien compris, c'est pourquoi elles entreprennent ces transformations num\u00e9riques essentielles \u00e0 leur activit\u00e9\", a d\u00e9clar\u00e9 Aditi Mehta, directeur de la strat\u00e9gie des solutions PROS pour le secteur des voyages. \"En fait, notre enqu\u00eate indique que plus de 90% des compagnies a\u00e9riennes cherchent \u00e0 apporter de multiples changements \u00e0 leurs piles technologiques, notamment achats<\/a> et capacit\u00e9s de marchandisage<\/a>et commerce de d\u00e9tail num\u00e9rique<\/a> - tout cela pour proposer des offres optimis\u00e9es aux passagers tout en am\u00e9liorant leur exp\u00e9rience tout au long de leur voyage\".<\/p>\n

Pour soutenir et faire avancer les initiatives de transformation num\u00e9rique, l'enqu\u00eate montre que les compagnies a\u00e9riennes consacrent un pourcentage important de leur budget total et cr\u00e9ent de nouveaux r\u00f4les au sein de leur organisation. Dans l'ensemble, 58% des compagnies a\u00e9riennes interrog\u00e9es ont cr\u00e9\u00e9 des d\u00e9partements enti\u00e8rement nouveaux autour des efforts num\u00e9riques, tandis que 65% des r\u00e9pondants signalent la cr\u00e9ation de nouveaux r\u00f4les au sein du commerce, de la distribution, de la gestion des revenus et de l'informatique.<\/p>\n

Quel que soit le type ou la taille du transporteur, l'innovation technologique et l'exp\u00e9rience des passagers sont les principales priorit\u00e9s des compagnies a\u00e9riennes selon l'enqu\u00eate. Il existe des diff\u00e9rences dans la mani\u00e8re dont ces priorit\u00e9s sont abord\u00e9es lorsque les donn\u00e9es sont ventil\u00e9es par taille de compagnie a\u00e9rienne. L'enqu\u00eate r\u00e9v\u00e8le que les transporteurs de r\u00e9seau sont plus susceptibles de donner la priorit\u00e9 \u00e0 l'efficacit\u00e9 op\u00e9rationnelle, avec des mises \u00e0 niveau des services et des syst\u00e8mes, tandis que 58% des transporteurs \u00e0 bas co\u00fbts d\u00e9clarent appliquer des initiatives de transformation num\u00e9rique pour am\u00e9liorer l'exp\u00e9rience de vente.<\/p>\n

Dans l'ensemble, les compagnies a\u00e9riennes interrog\u00e9es se disent tr\u00e8s confiantes dans leur capacit\u00e9 \u00e0 mettre en \u0153uvre des initiatives de transformation num\u00e9rique, en particulier des am\u00e9liorations de l'exp\u00e9rience web et mobile. Les compagnies a\u00e9riennes s'attendent g\u00e9n\u00e9ralement \u00e0 ce que les initiatives de transformation num\u00e9rique se traduisent par une augmentation des recettes, mais les donn\u00e9es de l'enqu\u00eate r\u00e9v\u00e8lent des attentes mitig\u00e9es selon la taille du transporteur : 53% des transporteurs de r\u00e9seau s'attendent \u00e0 ce que l'impact sur les recettes soit sup\u00e9rieur \u00e0 10%, contre seulement 24% des transporteurs \u00e0 bas co\u00fbts qui s'attendent au m\u00eame r\u00e9sultat.<\/p>\n

L'\u00e9tude mondiale, men\u00e9e par Hanover Research pour le compte de PROS, offre une perspective valid\u00e9e par la recherche sur l'\u00e9tat de l'industrie du transport a\u00e9rien en ce qui concerne les initiatives de num\u00e9risation, afin que les compagnies a\u00e9riennes puissent cr\u00e9er des rep\u00e8res plus pr\u00e9cis pour leurs voyages de transformation num\u00e9rique et comprendre ce qu'il faut prioriser ensuite.<\/p>\n

Le rapport complet \"The State of Airline Digitization : Les attentes rencontrent la r\u00e9alit\u00e9\" est disponible pour t\u00e9l\u00e9chargement. ici<\/a>.<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS<\/a> Holdings, Inc. (NYSE : PRO) fournit Solutions bas\u00e9es sur l'IA<\/a> qui optimisent la vente dans l'\u00e9conomie num\u00e9rique. Les solutions de PROS permettent aux entreprises de fixer les prix, de configurer et de vendre leurs produits et services dans un environnement omnicanal avec rapidit\u00e9, pr\u00e9cision et coh\u00e9rence. Nos clients, qui sont des leaders sur leurs march\u00e9s, b\u00e9n\u00e9ficient de d\u00e9cennies d'expertise en science des donn\u00e9es infus\u00e9es dans nos solutions sectorielles.<\/p>\n

D\u00e9clarations prospectives<\/strong>
\nCe communiqu\u00e9 de presse contient des d\u00e9clarations prospectives, y compris des d\u00e9clarations sur les fonctionnalit\u00e9s et les avantages des solutions bas\u00e9es sur l'IA pour les organisations en g\u00e9n\u00e9ral, ainsi que sur les fonctionnalit\u00e9s et les avantages des produits logiciels de PROS. Les d\u00e9clarations prospectives contenues dans ce communiqu\u00e9 de presse sont bas\u00e9es sur l'exp\u00e9rience historique de PROS en mati\u00e8re de solutions bas\u00e9es sur l'IA et sur ses attentes actuelles concernant les avantages des solutions bas\u00e9es sur l'IA pour les organisations qui mettent en \u0153uvre et utilisent ces logiciels. Parmi les facteurs susceptibles d'entra\u00eener une diff\u00e9rence mat\u00e9rielle entre les r\u00e9sultats r\u00e9els et ceux d\u00e9crits dans le pr\u00e9sent document figurent la capacit\u00e9 d'une organisation \u00e0 r\u00e9pondre \u00e0 ses besoins en mati\u00e8re de solutions bas\u00e9es sur l'IA, les risques associ\u00e9s au d\u00e9veloppement et \u00e0 l'am\u00e9lioration par PROS de produits dot\u00e9s des fonctionnalit\u00e9s n\u00e9cessaires pour obtenir les r\u00e9sultats escompt\u00e9s, ainsi que les risques associ\u00e9s \u00e0 la mise en \u0153uvre et \u00e0 la maintenance complexes de solutions bas\u00e9es sur l'IA, telles que les produits logiciels de PROS. Les documents d\u00e9pos\u00e9s par PROS aupr\u00e8s de la Securities and Exchange Commission contiennent des informations suppl\u00e9mentaires sur les incertitudes qui p\u00e8sent sur les activit\u00e9s de PROS. Ces d\u00e9clarations prospectives repr\u00e9sentent les attentes de PROS \u00e0 la date du pr\u00e9sent communiqu\u00e9 de presse. Des \u00e9v\u00e9nements ult\u00e9rieurs peuvent modifier ces attentes et PROS d\u00e9cline toute obligation de mettre \u00e0 jour ou de modifier ces d\u00e9clarations pr\u00e9visionnelles \u00e0 l'avenir, que ce soit \u00e0 la suite de nouvelles informations, d'\u00e9v\u00e9nements futurs ou autres.<\/p>","protected":false},"excerpt":{"rendered":"

More than 90% of respondents are addressing digital initiatives to improve the passenger experience HOUSTON, October 16, 2019 \u2013 PROS\u00ae (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the findings of its global survey, \u201cThe State of Airline Digitization: Expectations Meet Reality,\u201d which sheds light on the […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-36293","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nPROS Global Survey Reveals that the Airline Industry is Advancing Digital Transformation | PROS<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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