Marchandisage
Elevate Your Ancillary Strategy
Maximize Ilevenue with airline-led merchandising.
PROS Merchandising empowers airlines to design, price, and distribute flight-related ancillaries and bundles across the entire passenger journey—giving you the precision you need to boost revenue.
- Streamline & Enhance Ancillary Offers
- Stand Out with Built-In Bundling
- Optimize Ancillary Revenue in Real Time
Move beyond the limitations of static catalogs. Craft, manage, and modify ancillary offers outside of legacy constraints. Centralize your management to cut time-to-market and merchandise with rich content like images and videos to promote the right services first.
Create attractive, dynamic bundles tailored to your traveler’s needs. Combine a-la-carte options, apply promo codes, and offer flexible payment methods. Increase your competitive edge by designing offers that encourage customers to buy more of the services they value.
Intelligent pricing is the foundation for revenue success in modern airline retailing. Use a variety of flexible pricing techniques—from load-factor based logic to AI-based optimization—to improve conversion rates and eliminate revenue leakage from mispriced services.
Jusqu'à
30%
Augmentation des ventes accessoires
AI & Science
Optimisation des services auxiliaires grâce à l'IA
PROS Merchandising integrates with PROS AI-powered Dynamic Ancillary Pricing to automate real-time pricing for ancillary services, based on demand and customer preferences, increasing revenue per passenger by up to 6%.
Intégrations
PROS Merchandising integrates with third-party internet booking engines, NDC booking platforms, departure control systems (DCS), seat map service providers, as well as carbon offset companies. It is fully compliant with ATPCO’s standards for optional services. PROS Merchandising is fully integrated with PROS AI-powered Dynamic Ancillary Pricing solution, enabling airlines to automate ancillary pricing rules and eliminate pricing guesswork for optimal outcomes.
With PROS Merchandising we are now able to adjust prices on the go and that really makes a difference. Our campaign capabilities also improved, and that gives us a lot of freedom to better navigate our customers’ needs. We managed to boost our revenue by 30%.
Iuliia Granja Velasco
eCommerce Product Manager
Caractéristiques
PROS Merchandising moves you beyond rigid legacy systems, giving you the flexibility to craft dynamic offers that convert. From booking to check-in, every passenger sees the right product at the right price.
Ancillary Catalog & Media
Easily create ancillaries using ATPCO or custom catalog. Prioritize services with intelligent filtering based on customer needs. Create appealing offers with images, videos, and multi-language descriptions.
Inventory-Driven Pricing
Dynamically price ancillaries based on real-time revenue management data, including booked and forecasted flight load factors.
Order-Ready Merchandising
Price Modifications
Easily apply ancillary price strategies based on passenger, flight, fare, and booking rules. Ensure accurate tax compliance to boost revenue and avoid discrepancies.
Price Strategy Simulation
Test and validate your pricing strategies before deployment. Analyze the impact of price changes to optimize revenue outcomes with confidence.
Upsell Offers
Enable ancillary upsell strategies after booking. Adjust prices based on time to departure and customer behavior insights to maximize conversion.
Offre groupée de services auxiliaires
Seat Map Management
Ancillary Import & Export
Drive Ancillary Revenue Growth with Smarter Repricing
Ancillary Repricing
Automate ancillary re-shopping by leveraging the Automatic Service Change (ASC) process for highest precision and accuracy. Our system automatically links old EMDs with new services based on RFIC/RFISC codes, fee owners, and price balances—or your own custom criteria. Plus, built-in eligibility checks verify that ancillaries are exchangeable, unused, and fully compliant with your airline’s policies. You can define flexible reissue rules and automatically reprice exchanges by calculating fee differences, balancing EMD values, and determining residuals or additional collections.
Promo Code Management
Create and manage promotional airfare and ancillary discounts with precision.Validate promo code offers during shopping, before booking, and at checkout, helping to ensure accurate discounts and real-time inventory control. Airlines can set usage limits, discount rules, and triggers, while the system seamlessly integrates with IBE workflows for offer revalidation, inventory holds, and booking confirmations. The promo code tool enhances targeted marketing and loyalty campaigns with full control and transparency.
Book a Demo with an Airline Retailing Expert
Don’t let legacy technology dictate your revenue potential. See what happens when you put PROS precision behind every offer.
FAQ
What does PROS Merchandising do for airlines?
PROS Merchandising is your central command center for ancillary revenue. It empowers you to create, price, and distribute optional services across every channel your passengers use. Instead of relying on rigid, legacy systems, it gives you the flexibility to design airline-led offers that maximize revenue and enhance the passenger journey from booking to check-in.
Can I create custom bundles and offers with this tool?
Absolutely. We know that one size rarely fits all. PROS Merchandising helps you differentiate your brand by building dynamic bundles that adapt to the traveler’s context. Whether you want to combine a seat with a meal or offer a “Family Pack” with priority boarding, you can mix a-la-carte options and apply promo codes easily so you can offer passengers the specific value they want.
How does the platform handle pricing for ancillaries?
The PROS Platform takes the guesswork out of pricing. You can use rule-based strategies to adjust prices based on flight load factors, time to departure, or customer loyalty status. For even better results, the platform integrates seamlessly with PROS Dynamic Ancillary Pricing. This solution automates real-time, AI-powered pricing adjustments based on demand, helping you capture up to 6% more revenue per passenger.
Does PROS Merchandising integrate with my existing systems?
Yes, the platform is fully compliant with ATPCO standards and integrates with third-party internet booking engines (IBE), NDC booking platforms, and departure control systems (DCS). Your offers flow smoothly from the initial search all the way to fulfillment, so you don’t have to worry about operational disconnects.
Can I control seat map pricing and upgrades?
Yes, our Seat Map Management feature lets you get granular. You can differentiate pricing based on seat characteristics (like extra legroom) or specific row-and-column locations. You can even configure the system to offer intelligent upgrades—like moving to a premium cabin—directly within the seat map view when inventory allows, capturing upsell revenue when the customer is most engaged.
Is there a way to test new pricing strategies before they go live?
Ressources complémentaires
L'avenir de l'optimisation des recettes accessoires
As airlines transition to offer management, ancillary revenue optimization will play a central role in monetizing revenue opportunities across customer touchpoints with attractive offers and optimal pricing.
- read blog
How airBaltic is Driving Seat Revenue with AI-Powered Dynamic Ancillary Pricing
- read blog
Stratégies clés pour la mise en œuvre de la tarification dynamique des compagnies aériennes
Delve into the transition path from class-based to class-free dynamic pricing, what the adoption of dynamic pricing techniques means for downstream systems, and how dynamic ancillary pricing helps steer an ancillary revenue optimization strategy.
- read blog