{"id":62772,"date":"2025-04-15T15:27:15","date_gmt":"2025-04-15T15:27:15","guid":{"rendered":"https:\/\/pros.com\/?page_id=62772"},"modified":"2025-05-12T16:38:48","modified_gmt":"2025-05-12T16:38:48","slug":"navigating-digital-markets-act","status":"publish","type":"page","link":"https:\/\/s28288.pros.com\/de\/navigating-digital-markets-act\/","title":{"rendered":"Navigating the Digital Markets Act"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"62772\" class=\"elementor elementor-62772\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e635380 e-flex e-con-boxed e-con e-parent\" data-id=\"e635380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d90732a e-con-full e-flex e-con e-child\" data-id=\"d90732a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f649579 ignore elementor-widget elementor-widget-heading\" data-id=\"f649579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Navigating the Digital Markets Act: How are Google SERPs Evolving in Europe?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e631319 elementor-widget elementor-widget-text-editor\" data-id=\"e631319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SEDI &#8211; Search Engine &amp; Digital Insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684f88f elementor-widget elementor-widget-text-editor\" data-id=\"684f88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>May 7, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d0efb6 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3d0efb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9e73bc e-flex e-con-boxed e-con e-parent\" data-id=\"e9e73bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce86400 e-con-full e-flex e-con e-child\" data-id=\"ce86400\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f55b8d e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4f55b8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0db44c toc elementor-widget elementor-widget-table-of-contents\" data-id=\"e0db44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:124,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-toc__e0db44c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cbc544 e-flex e-con-boxed e-con e-child\" data-id=\"8cbc544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f248a6 ignore elementor-widget elementor-widget-heading\" data-id=\"5f248a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key highlights:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adf0b3 elementor-widget elementor-widget-text-editor\" data-id=\"4adf0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Google implemented these new experiences on March 6th, 2024 &#8211; only in the <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Glossary:European_Economic_Area_(EEA)\">European Economic Area (EEA)<\/a>.<\/li><li>These new SERP features affect Travel, Local, Shopping, and Jobs SERPs.<\/li><li>Flight-related SERPs witness the removal of the Google Flights box and the addition of<a href=\"https:\/\/support.google.com\/travel\/answer\/14595885\"> new features<\/a> such as Flights Sites, Airline Options, Web Rich Results, and Refinement Chips.<\/li><li>The new SERP features are triggered by branded and non-branded queries related to To-City and City-to-City searches.<\/li><li>The new SERP features don\u2019t differ significantly between mobile and desktop searches.<\/li><li>Google decides when to display the new SERP features.<\/li><li>Airlines don&#8217;t need to add any markup to appear on the new SERP features.<\/li><li>Google displays the fares directly from the Airlines and Aggregators databases. Therefore, the fares displayed in SERP may differ from the fares shown on the landing pages. This shouldn&#8217;t be an issue, as the user will find the latest fare available when they arrive on the landing page prior to booking.<\/li><li>AWR is expected to start tracking the new SERP features in the next few months. For now, with Google Flights deprecated in Europe, airlines may see a positive shift in the rankings until the new features are included.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f1943 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"09f1943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d36c8b e-flex e-con-boxed e-con e-child\" data-id=\"1d36c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27541e6 e-flex e-con-boxed e-con e-child\" data-id=\"27541e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b248e6 elementor-widget elementor-widget-heading\" data-id=\"0b248e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Google SERPs are Evolving in Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2abd53 elementor-widget elementor-widget-text-editor\" data-id=\"b2abd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">Digital Markets Act (DMA)<\/a>, effective March 6th, 2024, is reshaping Google&#8217;s Search Engine Results Pages (SERPs) across Europe. It aims to restrict the dominance of major digital platforms (gatekeepers such as Google, Amazon, Apple, etc.) and promote fair competition.<\/p><p>The DMA is causing ripples in the tech industry, particularly for giants like Google. Designed to uphold fair competition and protect consumers, the DMA came into effect recently, prompting scrutiny of Google&#8217;s practices by entities like the EU Travel Tech Association.<\/p><p>One area of contention is Google Flights, which critics argue gives Google an unfair advantage over competing services. In compliance with the DMA, Google planned to remove the Google Flights unit from search results in the <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Glossary:European_Economic_Area_(EEA)\">European Economic Area (EEA)<\/a> countries and introduced new dedicated SERP Experiences featuring links from competitors.<br \/><br \/><\/p><p>As Google navigates the complexities of DMA compliance, the tech giant emphasizes ongoing engagement with stakeholders and a commitment to transparency. However, the true impact of these changes remains uncertain, with stakeholders watching closely as Google adapts to the evolving regulatory landscape in Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e3c69 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f3e3c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-902515a e-flex e-con-boxed e-con e-child\" data-id=\"902515a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e79ba elementor-widget elementor-widget-heading\" data-id=\"b7e79ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New SERP Features for Flights-Related Queries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9080f elementor-widget elementor-widget-text-editor\" data-id=\"5e9080f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGoogle is introducing new experiences for flight-related queries, including the following features:\n<ul>\n \t<li>Flight Sites (Carousel).<\/li>\n \t<li>Airline Options (Table).<\/li>\n \t<li>Rich Web Results.<\/li>\n \t<li>Chip Refinements (Filters).<\/li>\n<\/ul>\nWe&#8217;ve conducted extensive research, gathered data from Google&#8217;s official sources, and explored the SERP features firsthand. Below, you will find a breakdown of how these new SERP features work and a myriad of insights that we hope help answer many of our customers&#8217; concerns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55ca63 elementor-widget elementor-widget-n-accordion\" data-id=\"f55ca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2570\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2570\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Common Behaviors and Patterns <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2570\" class=\"elementor-element elementor-element-0e32374 e-con-full e-flex e-con e-child\" data-id=\"0e32374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc26d66 elementor-widget elementor-widget-text-editor\" data-id=\"cc26d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before getting into the details of each new SERP feature, let\u2019s address some of the common patterns we found.<\/p><ul><li>When the search query does not include the date range (e.g., \u201cflights to madrid\u201d), Google will default to a date range that starts three weeks to eight weeks after the current date.<\/li><li>When the user enters a To-City query (e.g., \u201cflights to london\u201d), Google defaults the origin of the shown flights to the user\u2019s IP address. For example, a user in Madrid searching for \u201cflights to london\u201d will get prices and flight information for the Madrid to London route.<\/li><li>The new SERP features will link to either the airline\u2019s homepage or the IBE. It appears that airlines cannot influence these links.<\/li><li>Google takes the fares displayed on the new SERP features from the airline\u2019s or OTA\u2019s database, not from the page shown in SERP. Therefore, we might see a discrepancy between the fares shown in SERP and those on the flight pages.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2571\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2571\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Flight Sites <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2571\" class=\"elementor-element elementor-element-5797e32 e-con-full e-flex e-con e-child\" data-id=\"5797e32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf67f4 elementor-widget elementor-widget-text-editor\" data-id=\"3bf67f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Flight Sites unit offers users access to leading flight aggregators for their flight queries. It displays price information from each aggregator, providing users with pricing details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2571\" class=\"elementor-element elementor-element-7907942 e-con-full e-flex e-con e-child\" data-id=\"7907942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-416ac20 elementor-widget elementor-widget-image\" data-id=\"416ac20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"551\" height=\"255\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flight-sites.png\" class=\"attachment-full size-full wp-image-62774\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flight-sites.png 551w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flight-sites-300x139.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4779a6f elementor-widget elementor-widget-text-editor\" data-id=\"4779a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Skyscanner flight search filters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87c8f9 elementor-widget elementor-widget-text-editor\" data-id=\"c87c8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here are some attributes of the Flight Sites feature:<\/p><ul><li>It takes the carousel format.<\/li><li>It only shows flight offers from flight aggregators or OTAs.<\/li><li>It typically shows around ten flight offers. Each tile displays the following information:<\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>The site\u2019s logo.<\/li><li>The lowest price for the route. Sometimes, the card won\u2019t show the price (see example above from Kayak).<\/li><li>A link to a flight page (not the IBE).<\/li><\/ul><\/li><\/ul><ul><li>Users can scroll horizontally to view more flight offers in the carousel.<\/li><li>We didn\u2019t find a clear pattern that explains the position of OTAs and flight aggregators within the carousel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2572\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2572\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Airline Options <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2572\" class=\"elementor-element elementor-element-106f0f3 e-con-full e-flex e-con e-child\" data-id=\"106f0f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484eaf2 elementor-widget elementor-widget-text-editor\" data-id=\"484eaf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google&#8217;s new Airline Options table provides users with a comprehensive overview of available flights from various airlines for searched routes. It includes price information for both non-stop and connecting flights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e0bcb elementor-widget elementor-widget-image\" data-id=\"02e0bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"534\" height=\"215\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-options.png\" class=\"attachment-large size-large wp-image-62775\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-options.png 534w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-options-300x121.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fc22d elementor-widget elementor-widget-text-editor\" data-id=\"20fc22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here are some attributes of the Airline Options panel:<\/p><ul><li>It only displays flights from airlines.<\/li><li>The results are sorted by price, with the cheapest flight appearing first.<\/li><li>The links on the Airline Options vary from airline to airline. Some take the user to the airline\u2019s website homepage and others to the airline\u2019s IBE for the route searched.<\/li><li>The order in which the new SERP features are displayed may vary randomly. See the Position of The New SERP Features section for more details.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2573\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2573\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Rich Web Results <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-08a4f65 e-con-full e-flex e-con e-child\" data-id=\"08a4f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7fd8a elementor-widget elementor-widget-text-editor\" data-id=\"7b7fd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This feature appears under the meta description shown in SERP. It includes the date, route, number of stops, one-way\/round-trip information, and ticket price.<\/p><p>Prices are gathered directly from the airline or aggregator, not from the webpage that appears on the search result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e922cd3 elementor-widget elementor-widget-image\" data-id=\"e922cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"618\" height=\"173\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus.png\" class=\"attachment-large size-large wp-image-62776\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus.png 618w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus-300x84.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e426c elementor-widget elementor-widget-text-editor\" data-id=\"f7e426c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s important to note that the Rich Web Results feature may prevent the rich snippet from our Product schema from showing up in SERP.\u00a0 It is not possible to influence Google to show our Product rich snippet instead, and the domain won\u2019t have any control over it.<br \/><br \/>The screenshots below show an example of Google displaying the Rich Web Results feature and not displaying it for the same keyword. However, the captures are from different days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-1fefa80 e-flex e-con-boxed e-con e-child\" data-id=\"1fefa80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-1e594be e-flex e-con-boxed e-con e-child\" data-id=\"1e594be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a69f3b4 elementor-widget elementor-widget-image\" data-id=\"a69f3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"268\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-displaying-rich-web-results.png\" class=\"attachment-large size-large wp-image-62777\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2573\" class=\"elementor-element elementor-element-dd0d98c e-flex e-con-boxed e-con e-child\" data-id=\"dd0d98c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c161fc elementor-widget elementor-widget-image\" data-id=\"9c161fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"223\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-not-displaying-rich-web-results.png\" class=\"attachment-large size-large wp-image-62778\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-not-displaying-rich-web-results.png 302w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-not-displaying-rich-web-results-300x222.png 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2574\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2574\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Refinement Chips <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2574\" class=\"elementor-element elementor-element-6840ba5 e-con-full e-flex e-con e-child\" data-id=\"6840ba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1a3f9 elementor-widget elementor-widget-text-editor\" data-id=\"3b1a3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Refinement Chips are the filtering buttons right under the search bar. They allow users to filter flight queries based on specific criteria, such as preferred airlines, travel dates, or flight type (one-way or round trip).<\/p><p>The Refinement Chips are randomly repositioned after each search. Airlines or Aggregators are not required to add any markup to be featured on the refinement chips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd74db elementor-widget elementor-widget-image\" data-id=\"8dd74db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"104\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search.png\" class=\"attachment-large size-large wp-image-62779\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search.png 769w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search-300x41.png 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23f98a elementor-widget elementor-widget-text-editor\" data-id=\"e23f98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The available Refinement Chips include:<\/p><ul><li><strong>Date<\/strong>: It allows the user to filter a specific date range.<\/li><li><strong>Airline Options<\/strong>: It removes everything else from the SERPs and displays only airlines&#8217; websites.<\/li><li><strong>Flight Sites<\/strong>: It removes all SERP features, keeping only the aggregators in the results.<\/li><li><strong>One way \/ Round Trip<\/strong>: It allows the user to select the type of flight.<\/li><li><strong>Airline Name: <\/strong>It displays mainly search results from searched airlines. However, aggregators with landing pages dedicated to airlines may also appear. This is why it is critical for airlines to invest in products like airTRFX to be able to be considered in these filters.<\/li><\/ul><p>When applied, the value of the Refinement Chips will be added to the keyword, and the rest of the new SERP features will be adjusted accordingly.<\/p><p>For example, if a user searches for \u201cflights to london\u201d and later selects the 1-5 April date, the date will be appended to the original keyword.\u00a0 Also, the date range is applied to all the SERP features. Notice the dates in the screenshot below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2574\" class=\"elementor-element elementor-element-87e2b7d e-flex e-con-boxed e-con e-child\" data-id=\"87e2b7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2574\" class=\"elementor-element elementor-element-5b79390 e-flex e-con-boxed e-con e-child\" data-id=\"5b79390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdd527 elementor-widget elementor-widget-image\" data-id=\"1bdd527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"827\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-to-london.png\" class=\"attachment-large size-large wp-image-62780\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-to-london.png 616w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-to-london-223x300.png 223w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe8ccb elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1fe8ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t3\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f773b9e e-flex e-con-boxed e-con e-child\" data-id=\"f773b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bba35ea elementor-widget elementor-widget-heading\" data-id=\"bba35ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where is All This Information Coming From?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b18151f elementor-widget elementor-widget-text-editor\" data-id=\"b18151f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/support.google.com\/travel\/answer\/14595885\">Google<\/a> says that prices are gathered directly from the airlines and aggregators to help users get accurate and up-to-date information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafb374 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"aafb374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t4\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8405eb3 e-flex e-con-boxed e-con e-child\" data-id=\"8405eb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b187033 elementor-widget elementor-widget-heading\" data-id=\"b187033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Queries That Trigger the New Features in SERPs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4bca1c elementor-widget elementor-widget-text-editor\" data-id=\"d4bca1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Non-branded and hybrid keywords trigger the new features in SERPs.<\/p><p>However, hybrid keywords change the behavior of the Flights Sites and Airlines Options features, which include only the fares with the searched airlines. Also, the Flights Sites and the Airlines Options chip refinement don\u2019t appear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46778a4 elementor-widget elementor-widget-n-accordion\" data-id=\"46778a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7380\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-7380\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Non-branded queries <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-c90ba6b e-con-full e-flex e-con e-child\" data-id=\"c90ba6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb29ea elementor-widget elementor-widget-text-editor\" data-id=\"ddb29ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The non-branded queries for which we noticed that the new features are triggered in the SERP are connected to the page templates To City and City-to-City.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-30f64e4 e-flex e-con-boxed e-con e-child\" data-id=\"30f64e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-b10db6b e-flex e-con-boxed e-con e-child\" data-id=\"b10db6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8baa5 elementor-widget elementor-widget-heading\" data-id=\"ad8baa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desktop [To-City Flights]<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf77874 elementor-widget elementor-widget-image\" data-id=\"bf77874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"537\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-to-city-flights.png\" class=\"attachment-large size-large wp-image-62781\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-to-city-flights.png 359w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-to-city-flights-201x300.png 201w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-4339c0a e-flex e-con-boxed e-con e-child\" data-id=\"4339c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ba040 elementor-widget elementor-widget-heading\" data-id=\"f9ba040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desktop [City-to-City Flights]<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736c759 elementor-widget elementor-widget-image\" data-id=\"736c759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"527\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-city-to-city-flights.png\" class=\"attachment-large size-large wp-image-62782\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-city-to-city-flights.png 340w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/desktop-city-to-city-flights-194x300.png 194w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ef903 elementor-widget elementor-widget-text-editor\" data-id=\"94ef903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are also a few keyword variations that trigger the new SERP features:<\/p><ul><li>Keywords containing \u201ccheap\u201d (e.g., \u201ccheap flights to New York\u201d).<\/li><li>Variations such as \u201cLondon flights\u201d or \u201cDublin to Marseille\u201d.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7381\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7381\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hybrid queries <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7381\" class=\"elementor-element elementor-element-aea09db e-con-full e-flex e-con e-child\" data-id=\"aea09db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e980b34 elementor-widget elementor-widget-text-editor\" data-id=\"e980b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hybrid search queries (e.g., \u201caer lingus flights to London\u201d) also trigger the new SERP features.<br \/><br \/>However, once the airline name is added to the search query, the new SERP features will include<\/p><p>only the fares from the searched airlines. Also, the Flights Sites chip refinement and the Airlines<\/p><p>Options chip refinement will not appear, as we can see in the following screenshots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7381\" class=\"elementor-element elementor-element-ee23b15 e-flex e-con-boxed e-con e-child\" data-id=\"ee23b15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7381\" class=\"elementor-element elementor-element-e60281c e-flex e-con-boxed e-con e-child\" data-id=\"e60281c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599e76a elementor-widget elementor-widget-heading\" data-id=\"599e76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To-City Flights  (IE)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edf8a4 elementor-widget elementor-widget-image\" data-id=\"9edf8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"686\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-to-city-flights-ie.png\" class=\"attachment-large size-large wp-image-62783\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-to-city-flights-ie.png 340w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-to-city-flights-ie-149x300.png 149w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7381\" class=\"elementor-element elementor-element-70ef976 e-flex e-con-boxed e-con e-child\" data-id=\"70ef976\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf11384 elementor-widget elementor-widget-heading\" data-id=\"cf11384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">City-to-City Flights  (IS)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7fb5e elementor-widget elementor-widget-image\" data-id=\"4e7fb5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"441\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-city-to-city-flights-is.png\" class=\"attachment-large size-large wp-image-62784\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-city-to-city-flights-is.png 349w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/hybrid-queries-city-to-city-flights-is-237x300.png 237w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e316db elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5e316db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t5\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aee033 e-flex e-con-boxed e-con e-child\" data-id=\"8aee033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8706f elementor-widget elementor-widget-heading\" data-id=\"ad8706f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desktop vs. Mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d111f1e elementor-widget elementor-widget-text-editor\" data-id=\"d111f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The new SERP features look the same on desktop and mobile devices. However, the position of the Chip Refinements is different.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e874a8 e-flex e-con-boxed e-con e-child\" data-id=\"3e874a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bba3aaa e-flex e-con-boxed e-con e-child\" data-id=\"bba3aaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8949d61 elementor-widget elementor-widget-heading\" data-id=\"8949d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desktop [To-City]<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb1745 elementor-widget elementor-widget-image\" data-id=\"1cb1745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"719\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-desktop.png\" class=\"attachment-large size-large wp-image-62785\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-desktop.png 425w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-desktop-177x300.png 177w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f096ccc e-flex e-con-boxed e-con e-child\" data-id=\"f096ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae09cc8 elementor-widget elementor-widget-heading\" data-id=\"ae09cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mobile [To-City]<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752b7a5 elementor-widget elementor-widget-image\" data-id=\"752b7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"529\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-mobile.png\" class=\"attachment-large size-large wp-image-62786\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-mobile.png 277w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-milan-mobile-157x300.png 157w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a2b49 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"93a2b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t6\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80f81 e-flex e-con-boxed e-con e-child\" data-id=\"ee80f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a6cdb elementor-widget elementor-widget-heading\" data-id=\"a4a6cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Position of The New SERP Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edad954 elementor-widget elementor-widget-text-editor\" data-id=\"edad954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The position of new features in Google&#8217;s\u00a0 SERPs seems dynamic and unpredictable, with no definitive pattern determining their exact placement.<br \/><br \/>The below screenshots show the new features in different positions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42ae241 e-flex e-con-boxed e-con e-child\" data-id=\"42ae241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b894d8 e-flex e-con-boxed e-con e-child\" data-id=\"6b894d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1098a27 elementor-widget elementor-widget-heading\" data-id=\"1098a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To-City Flights  (IE)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fdefb elementor-widget elementor-widget-image\" data-id=\"a1fdefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"719\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingu-flights-boston-ie.png\" class=\"attachment-large size-large wp-image-62787\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingu-flights-boston-ie.png 357w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingu-flights-boston-ie-149x300.png 149w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd31d1 e-flex e-con-boxed e-con e-child\" data-id=\"3dd31d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-470807b elementor-widget elementor-widget-heading\" data-id=\"470807b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">City-to-City Flights  (IS)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e0a0b elementor-widget elementor-widget-image\" data-id=\"25e0a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"479\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/icelnadair-flug-reykjavik-barcelona.png\" class=\"attachment-large size-large wp-image-62788\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/icelnadair-flug-reykjavik-barcelona.png 380w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/icelnadair-flug-reykjavik-barcelona-238x300.png 238w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c54c234 e-flex e-con-boxed e-con e-child\" data-id=\"c54c234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f665202 e-flex e-con-boxed e-con e-child\" data-id=\"f665202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d28eab elementor-widget elementor-widget-heading\" data-id=\"6d28eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To-City Flights  (IE)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39932b elementor-widget elementor-widget-image\" data-id=\"c39932b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"534\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search-screenshot.png\" class=\"attachment-large size-large wp-image-62789\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search-screenshot.png 356w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-search-screenshot-200x300.png 200w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-733ef5b e-flex e-con-boxed e-con e-child\" data-id=\"733ef5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaf1fd elementor-widget elementor-widget-heading\" data-id=\"5eaf1fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">City-to-City Flights  (IS)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a98b1 elementor-widget elementor-widget-image\" data-id=\"a4a98b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"525\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-desktop-city-to-city-screenshot.png\" class=\"attachment-large size-large wp-image-62790\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-desktop-city-to-city-screenshot.png 339w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/flights-london-desktop-city-to-city-screenshot-194x300.png 194w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71796b elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"a71796b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t7\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7031d e-flex e-con-boxed e-con e-child\" data-id=\"ee7031d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c86d7 elementor-widget elementor-widget-heading\" data-id=\"f1c86d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Impact on Keyword Position Tracking in Advanced Web Rankings (AWR)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03a0f5 elementor-widget elementor-widget-text-editor\" data-id=\"b03a0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What\u2019s going on today in Advanced Web Rankings (AWR)? AWR, the keyword tracking tool used by PROS, currently ignores the new SERP features when determining keyword positions.<br \/><br \/>However, with the Google Flights box off Europe\u2019s SERPs, airlines tracking keywords in the EEA\u2019s SERPs will see potential rankings improvements.<\/p><p>Here is why:<\/p><p>Back in October 2023, AWR began tracking the Google Flights box as part of the flight queries\u2019 SERP.\u00a0 This tracking change on AWR\u2019s side impacted all those airlines with keywords ranking in first place. Why? Because AWR attributed the first place to the Google Flights box. Thus, all keywords previously ranking in the first place shifted a position down and were reported in position #2.<\/p><p>Now, with Google Flights vanishing from the picture in the EEA, AWR went back to standard tracking. This means that airlines that had pages ranking for keywords appearing in position #2 when Google Flights was still present it could seem to shift up to 1st place. Notice in the picture below how the green curve (keywords in 1st place) shrunk in October and expanded soon after Google Flights was deprecated in early February 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52c1b6 elementor-widget elementor-widget-image\" data-id=\"a52c1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"153\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-flights-screenshot.png\" class=\"attachment-large size-large wp-image-62791\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-flights-screenshot.png 608w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/google-flights-screenshot-300x75.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41205d2 e-flex e-con-boxed e-con e-child\" data-id=\"41205d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5992d elementor-widget elementor-widget-text-editor\" data-id=\"8c5992d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tImage: AWR Rankings > Keywords Distribution Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e32ec elementor-widget elementor-widget-text-editor\" data-id=\"a8e32ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AWR recently announced that the new Flight Sites will be introduced in the next months as part of AWR\u2019s SERP features filters. We will continue monitoring how AWR tracks and reports the new SERP experiences and what this means for airTRFX pages&#8217; organic performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f668b1a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f668b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t8\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a343bbf e-flex e-con-boxed e-con e-child\" data-id=\"a343bbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b5fb6 elementor-widget elementor-widget-heading\" data-id=\"e7b5fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272e7ac elementor-widget elementor-widget-n-accordion\" data-id=\"272e7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4100\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4100\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is it possible to influence how the new SERP features behave? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4100\" class=\"elementor-element elementor-element-87a2948 e-con-full e-flex e-con e-child\" data-id=\"87a2948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-887eca5 elementor-widget elementor-widget-text-editor\" data-id=\"887eca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No. The flight information and links shown in the SERP features are taken from Google systems, which gather data from the airlines and aggregators&#8217; databases rather than from web pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4101\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4101\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is it impacting the SEO performance of airTRFX pages? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4101\" class=\"elementor-element elementor-element-dc1d45a e-con-full e-flex e-con e-child\" data-id=\"dc1d45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85f659a elementor-widget elementor-widget-text-editor\" data-id=\"85f659a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The goal of the DMA Act is to balance the competition in SERP. However, it is still uncertain how the changes implemented will affect the SEO performance of airTRFX pages in the long term.<\/p><p>Further research will be necessary to understand from a data-driven perspective how airTRFX pages could seem impacted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4102\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4102\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is there a difference between the price on airTRFX pages and the price shown in the new SERP features? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4102\" class=\"elementor-element elementor-element-d1a7af1 e-con-full e-flex e-con e-child\" data-id=\"d1a7af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddcb611 elementor-widget elementor-widget-text-editor\" data-id=\"ddcb611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Flight prices can vary because different platforms use different data sources.<br \/><br \/>Google pulls prices directly from airlines&#8217; and aggregators&#8217; databases, while airTRFX relies on FareNet or the APIs that the airline source to feed all airTRFX pages and airModules. This can lead to differences in the fares you see in SERP.<\/p><p>However, this is not a concern from a legal standpoint because the user will still land on a page (in this case airTRFX) which will have the latest available fare before booking. The SERP is only an indicative result, but it is never considered as the final price the user will book because the purchase is not happening after 1 click from the SERP.\u00a0<\/p><p>This is not only a challenge on airlines, all industries will face potential differences in pricing from what Google shows on the SERP and what users see on the landing page because of the multiple available data sources of pricing. This has also been the situation in the past where the website used pricing on the metadata or Offer\/Price schemas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4103\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4103\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why do I see a price on the Rich Web Result and a different price in the meta description? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4103\" class=\"elementor-element elementor-element-753bc6f e-flex e-con-boxed e-con e-child\" data-id=\"753bc6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-360cd93 elementor-widget elementor-widget-image\" data-id=\"360cd93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"407\" height=\"114\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus-flights-dubai-london.png\" class=\"attachment-large size-large wp-image-62792\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus-flights-dubai-london.png 407w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/aer-lingus-flights-dubai-london-300x84.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a7976 elementor-widget elementor-widget-image\" data-id=\"f1a7976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"271\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/ryanair-flights-dublin-london-screenshot.png\" class=\"attachment-large size-large wp-image-62793\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/ryanair-flights-dublin-london-screenshot.png 420w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/ryanair-flights-dublin-london-screenshot-300x194.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f32f09 elementor-widget elementor-widget-text-editor\" data-id=\"8f32f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The reason why there are different fares in the SERP above is because Google is re-writing the meta descriptions of all three results. The price displayed in the meta description is being pulled from the landing page\u2019s H1 and the price displayed in the Rich Web Result is pulled from the airline\u2019s databases available to Google. (Read the previous question for a more detailed explanation). It is not uncommon to see Google re-writing meta descriptions. According to the Search Engine Journal, \u201c<a href=\"https:\/\/www.searchenginejournal.com\/google-rewrites-meta-descriptions-over-70-of-the-time\/382140\/\" target=\"_blank\" rel=\"noopener\">Google rewrites meta descriptions 70% of the time<\/a>\u201d. The price difference may also be attributed to the type of fare displayed, that is, one-way\/round-trip fares.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4104\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4104\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should we expect a change in keyword position tracking in Advanced Web Ranking (AWR) Tool? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4104\" class=\"elementor-element elementor-element-994355c e-flex e-con-boxed e-con e-child\" data-id=\"994355c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e8048 elementor-widget elementor-widget-text-editor\" data-id=\"50e8048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AWR is currently working on updates and we still need to wait until they include tracking of the new SERP features. With Google Flights off the picture and potential new tracking implemented on AWR\u2019s side, there is a potential shift in rankings impacting the top ten positions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ecb24 elementor-widget elementor-widget-heading\" data-id=\"e8ecb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google\u2019s official sources:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd96c4 elementor-widget elementor-widget-text-editor\" data-id=\"9fd96c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/support.google.com\/travel\/answer\/14595885\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/travel\/answer\/14595885<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/02\/search-experiences-in-eea\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/blog\/2024\/02\/search-experiences-in-eea<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/carousels-beta\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/carousels-beta<\/a><\/li><li><a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/an-update-on-our-preparations-for-the-dma\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.google\/around-the-globe\/google-europe\/an-update-on-our-preparations-for-the-dma\/<\/a><\/li><li><a href=\"https:\/\/support.google.com\/accounts\/answer\/14202892?sjid=16886679128237872606-NC\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/accounts\/answer\/14202892?sjid=16886679128237872606-NC<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d13ae54 e-flex e-con-boxed e-con e-child\" data-id=\"d13ae54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc9d252 e-flex e-con-boxed e-con e-child\" data-id=\"dc9d252\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526f0ab elementor-widget elementor-widget-heading\" data-id=\"526f0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb7b34 elementor-widget elementor-widget-text-editor\" data-id=\"2eb7b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Carolina Jativa &#8211; SEO Specialist, PROS<\/li>\n \t<li>Jorge Ayala &#8211; SEO Analyst, PROS<\/li>\n \t<li>Paul Vasquez &#8211; SEO Senior Specialist, PROS<\/li>\n \t<li>Sebastian Torres &#8211; SEO Manager, PROS<\/li>\n \t<li>Enmanuel Tirado &#8211; Senior Manager, SEO &#038; Digitial Insights<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Navigating the Digital Markets Act: How are Google SERPs Evolving in Europe? SEDI &#8211; Search Engine &amp; Digital Insights May 7, 2024 &nbsp; Key highlights: Google implemented these new experiences on March 6th, 2024 &#8211; only in the European Economic Area (EEA). These new SERP features affect Travel, Local, Shopping, and Jobs SERPs. Flight-related SERPs [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-62772","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Navigating the Digital Markets Act | PROS<\/title>\n<meta name=\"description\" content=\"Understand the Digital Markets Act&#039;s impact on Google SERPs and navigate the evolving digital landscape effectively.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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