{"id":61033,"date":"2025-04-04T02:01:18","date_gmt":"2025-04-04T02:01:18","guid":{"rendered":"https:\/\/pros.flywheelsites.com\/?page_id=61033"},"modified":"2026-01-26T14:37:08","modified_gmt":"2026-01-26T14:37:08","slug":"airline-dynamic-ancillary-pricing-software","status":"publish","type":"page","link":"https:\/\/s28288.pros.com\/de\/products\/airline-dynamic-ancillary-pricing-software\/","title":{"rendered":"Dynamic Ancillary Pricing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"61033\" class=\"elementor elementor-61033\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f82ee5c e-con-full e-flex e-con e-parent\" data-id=\"f82ee5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84aaf97 elementor-widget elementor-widget-template\" data-id=\"84aaf97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1738\" class=\"elementor elementor-1738\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6f481b e-con-full e-flex e-con e-child\" data-id=\"5c6f481b\" data-element_type=\"container\" data-e-type=\"container\" id=\"subheader\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59193137 e-flex e-con-boxed e-con e-child\" data-id=\"59193137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac77cc elementor-widget elementor-widget-heading\" data-id=\"27ac77cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dynamic Ancillary Pricing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b950b1 e-flex e-con-boxed e-con e-parent\" data-id=\"49b950b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39be4cfa e-con-full e-flex e-con e-child\" data-id=\"39be4cfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ac0342 elementor-widget elementor-widget-image\" data-id=\"40ac0342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"787\" height=\"755\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp\" class=\"attachment-large size-large wp-image-64090\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp 787w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03-300x288.webp 300w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03-768x737.webp 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e4f5bfb e-flex e-con-boxed e-con e-parent\" data-id=\"2e4f5bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56b412fc e-con-full e-flex e-con e-child\" data-id=\"56b412fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3629799d elementor-widget elementor-widget-heading\" data-id=\"3629799d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Price Ancillaries with Precision\u2014Not Guesswork  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2821fefa elementor-widget elementor-widget-text-editor\" data-id=\"2821fefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Move beyond static pricing rules and unlock smarter, real-time pricing for add-ons and services.<\/span>\u00a0<\/h3><p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">PROS Dynamic Ancillary Pricing continuously learns from passenger behavior to automate pricing and deliver timely, relevant ancillary offers that increase total trip value.<\/span>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375f6d33 btn-blue elementor-widget elementor-widget-button\" data-id=\"375f6d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/de\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-539b4db elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"539b4db\" data-element_type=\"container\" data-e-type=\"container\" id=\"sticky-nav\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:84,&quot;sticky_offset_tablet&quot;:63,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18debed e-con-full e-flex e-con e-child\" data-id=\"18debed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bbd3e elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c2bbd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#overview\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Overview<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#integrations\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#customer-stories\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Stories<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#features\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Features<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#faqs\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-741a1604 e-flex e-con-boxed e-con e-parent\" data-id=\"741a1604\" data-element_type=\"container\" data-e-type=\"container\" id=\"overview\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269ebdd elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"269ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20dc22d7 elementor-tabs-view-vertical elementor-widget__width-inherit elementor-widget elementor-widget-tp-tabs-tours\" data-id=\"20dc22d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-tabs-tours.default\">\n\t\t\t\t\t<div class=\"theplus-tabs-wrapper  elementor-tabs  mobile-accordion    \" id=\"tabs69e018cb4ae5b\" data-tabs-id=\"tabs69e018cb4ae5b\"  data-connection=\"\"   data-tab-default=\"0\" data-tab-hover=\"no\"  role=\"tablist\"><div class=\"theplus-tabs-nav-wrapper elementor-tabs-wrapper text-lefts align-top   \"><ul class=\"plus-tabs-nav      \"><li class=\"\"><div id=\"elementor-tab-title-5511\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"1\" tabindex=\"5511\" role=\"tab\" aria-controls=\"elementor-tab-content-5511\"><span>Smarter Pricing That Converts <\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-5512\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"2\" tabindex=\"5512\" role=\"tab\" aria-controls=\"elementor-tab-content-5512\"><span>AI Automation for Efficiency<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-5513\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header \" data-tab=\"3\" tabindex=\"5513\" role=\"tab\" aria-controls=\"elementor-tab-content-5513\"><span class=\"tab-icon-wrap\" aria-hidden=\"true\"><i class=\"tab-icon fa fa-plus\"><\/i><\/span><span>Seamless Integration &amp; Real-Time Evaluation <\/span><\/div><\/li><\/ul><\/div><div class=\"theplus-tabs-content-wrapper  elementor-tabs-content-wrapper\"><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts \" tabindex=\"5511\" data-tab=\"1\" role=\"tab\"><span>Smarter Pricing That Converts <\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"1\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Dynamic-Ancillary-Pricing-1.png\" alt=\"\" width=\"800\" height=\"415\" \/><\/h4><h4>\u00a0<\/h4><div><h5>Sell more ancillaries with pricing that reflects how customers\u00a0actually shop.\u00a0PROS Dynamic Ancillary Pricing uses AI to adjust prices based on\u00a0observed\u00a0demand patterns, trip context, and purchase behavior\u2014helping airlines present ancillary prices that are more likely to convert.<\/h5><\/div><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts \" tabindex=\"5512\" data-tab=\"2\" role=\"tab\"><span>AI Automation for Efficiency<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"2\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Dynamic-Ancillary-Pricing-2.png\" alt=\"\" width=\"660\" height=\"345\" \/><\/h4><h4>\u00a0<\/h4><div><h5>Streamline your processes and\u00a0eliminate\u00a0pricing errors with AI-powered automation. PROS Dynamic Ancillary Pricing continuously tests and refines ancillary prices by learning from real bookings.\u00a0\u00a0<\/h5><h5>\u00a0Unlike systems with static rules or manual analysis, PROS platform automatically evaluates price sensitivity to adjust ancillary prices and offers in real time. This allows analysts to focus on strategy, while the solution handles pricing execution at scale.\u00a0<\/h5><\/div><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts \" tabindex=\"5513\" data-tab=\"3\" role=\"tab\"><span class=\"tab-icon-wrap\" aria-hidden=\"true\"><i class=\"tab-icon fa fa-plus\"><\/i><\/span><span>Seamless Integration &amp; Real-Time Evaluation <\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"3\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Dynamic-Ancillary-Pricing-3.png\" alt=\"\" width=\"800\" height=\"415\" \/><\/h4><h4>\u00a0<\/h4><div><h5>PROS Dynamic Ancillary Pricing integrates seamlessly with airline retail platforms, merchandising engines, and internet booking engines (IBE) to deliver smarter pricing decisions wherever ancillaries are sold.\u00a0<\/h5><h5>The solution supports real-time pricing execution across channels and touchpoints\u2014ensuring consistent, accurate ancillary pricing without compromising speed or adding operational complexity.\u00a0<\/h5><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2582c4b8 e-flex e-con-boxed e-con e-parent\" data-id=\"2582c4b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-268c45c5 e-con-full e-flex e-con e-child\" data-id=\"268c45c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-410574d0 e-grid e-con-full e-con e-child\" data-id=\"410574d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f4e6c50 e-con-full e-flex e-con e-child\" data-id=\"6f4e6c50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d82591 elementor-widget elementor-widget-text-editor\" data-id=\"8d82591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Up to<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4136cf4 elementor-widget elementor-widget-heading\" data-id=\"4136cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2db1d1 elementor-widget elementor-widget-text-editor\" data-id=\"d2db1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Revenue Lift per Passenger<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08ba6a3 e-con-full e-flex e-con e-child\" data-id=\"08ba6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-516bdb2 elementor-widget elementor-widget-heading\" data-id=\"516bdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6-10 Weeks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a1603 elementor-widget elementor-widget-text-editor\" data-id=\"28a1603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>for Go-Live<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405ce598 e-con-full e-flex e-con e-child\" data-id=\"405ce598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16449428 elementor-widget elementor-widget-heading\" data-id=\"16449428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zero Rules<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415ab6f6 elementor-widget elementor-widget-text-editor\" data-id=\"415ab6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>No User-Based Strategies<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad65803 e-flex e-con-boxed e-con e-parent\" data-id=\"2ad65803\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e57b370 e-con-full e-flex e-con e-child\" data-id=\"4e57b370\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-79365660 e-con-full e-flex e-con e-child\" data-id=\"79365660\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4ecd0d elementor-widget elementor-widget-heading\" data-id=\"1b4ecd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI &amp; Science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a8c4ac btn-subhead elementor-widget elementor-widget-button\" data-id=\"74a8c4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/de\/ai-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About PROS AI &amp; Science<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f23b74 e-grid e-con-full e-con e-child\" data-id=\"16f23b74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d120ad4 e-con-full e-flex e-con e-child\" data-id=\"2d120ad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5558ceea elementor-widget elementor-widget-image\" data-id=\"5558ceea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"400\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Request-Specific-Pricing.webp\" class=\"attachment-large size-large wp-image-64089\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Request-Specific-Pricing.webp 660w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Request-Specific-Pricing-300x182.webp 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213c36d0 elementor-widget elementor-widget-heading\" data-id=\"213c36d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Segmentation <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90aba5 elementor-widget elementor-widget-text-editor\" data-id=\"f90aba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">PROS DAP analyzes 15+\u00a0traveler,\u00a0trip, and product attributes to segment demand and recommend optimized ancillary prices based on price elasticity. Airlines can move beyond static pricing rules and deliver more relevant, performance-driven pricing at scale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df34bbe e-con-full e-flex e-con e-child\" data-id=\"4df34bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5436516 elementor-widget elementor-widget-image\" data-id=\"5436516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"400\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Reinforcement-Learning-1.webp\" class=\"attachment-large size-large wp-image-64091\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Reinforcement-Learning-1.webp 660w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Reinforcement-Learning-1-300x182.webp 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c88cffe elementor-widget elementor-widget-heading\" data-id=\"3c88cffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reinforcement Learning <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2fd047 elementor-widget elementor-widget-text-editor\" data-id=\"3b2fd047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROS AI continuously learns from real-time booking behavior to\u00a0optimize\u00a0ancillary pricing strategies over time. By evaluating how customers shop for ancillaries, the system dynamically adapts its recommendations \u2014 driving more effective pricing decisions without manual intervention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-320d11d e-con-full e-flex e-con e-child\" data-id=\"320d11d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00ebdd elementor-widget elementor-widget-image\" data-id=\"a00ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"400\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Efficient-Exploration.webp\" class=\"attachment-large size-large wp-image-64092\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Efficient-Exploration.webp 660w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/Efficient-Exploration-300x182.webp 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261a9d6 elementor-widget elementor-widget-heading\" data-id=\"261a9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efficient Exploration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20cb174 elementor-widget elementor-widget-text-editor\" data-id=\"20cb174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW216811878 BCX0\">Using advanced exploration techniques such as Thompson Sampling, PROS DAP systematically tests price ranges to\u00a0<\/span><span class=\"NormalTextRun SCXW216811878 BCX0\">identify<\/span><span class=\"NormalTextRun SCXW216811878 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW216811878 BCX0\">optimal<\/span><span class=\"NormalTextRun SCXW216811878 BCX0\">\u00a0prices faster while managing revenue risk. This allows airlines to learn what works in-market without excessive trial-and-error or disruption to performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958491b e-flex e-con-boxed e-con e-parent\" data-id=\"958491b\" data-element_type=\"container\" data-e-type=\"container\" id=\"integrations\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4767752 elementor-widget elementor-widget-menu-anchor\" data-id=\"4767752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"integrations\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-927a58a e-con-full e-flex e-con e-child\" data-id=\"927a58a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b576456 e-con-full e-flex e-con e-child\" data-id=\"b576456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30360e2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30360e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrations<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf8535 e-con-full e-flex e-con e-child\" data-id=\"2cf8535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93bfb97 elementor-widget elementor-widget-text-editor\" data-id=\"93bfb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROS Dynamic Ancillary Pricing is a modular science solution that seamlessly integrates with any third-party booking or merchandising system to provide real-time price recommendations, making it adaptable to various airline needs and use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8938be1 elementor-widget elementor-widget-button\" data-id=\"8938be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/de\/integrations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08fb8d4 elementor-widget elementor-widget-tp-clients-listout\" data-id=\"08fb8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-clients-listout.default\">\n\t\t\t\t\t<div id=\"pt-plus-clients-post-list\" class=\"clients-list post69e018cb4fcb3  list-isotope client-style-1 \"   data-id=\"post69e018cb4fcb3\" data-style=\"style-1\"   dir= data-enable-isotope=\"1\"><div class=\"tp-row post-inner-loop   d-flex flex-row flex-wrap tp-align-items-center post69e018cb4fcb3\"><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6   \">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t<div>\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"118\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_amadeus.png\" class=\"attachment-full size-full\" alt=\"Amadeus logo\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_amadeus.png 350w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_amadeus-300x101.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t<\/span>\n<\/div>\n<\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6   \">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t<div>\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"118\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_2e.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_2e.png 315w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_2e-300x112.png 300w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/>\t<\/span>\n<\/div>\n<\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb83c00 e-flex e-con-boxed e-con e-parent\" data-id=\"6fb83c00\" data-element_type=\"container\" data-e-type=\"container\" id=\"customer-stories\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4527269e e-con-full e-flex e-con e-child\" data-id=\"4527269e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-76737d21 e-flex e-con-boxed e-con e-child\" data-id=\"76737d21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38ac2640 elementor-widget elementor-widget-heading\" data-id=\"38ac2640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We observed 6% Advanced Seat Reservation (ASR) revenue increase per passenger after the implementation of PROS Dynamic Ancillary Pricing solution. <\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f28d923 e-con-full e-flex e-con e-child\" data-id=\"4f28d923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-98a8fa9 e-con-full e-flex e-con e-child\" data-id=\"98a8fa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1f9dcf elementor-widget elementor-widget-image\" data-id=\"2c1f9dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/headshot_rema.png\" class=\"attachment-full size-full wp-image-63063\" alt=\"Jolanta Rema\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/headshot_rema.png 200w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/headshot_rema-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa31fa4 e-con-full e-flex e-con e-child\" data-id=\"2aa31fa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30840af6 e-con-full e-flex e-con e-child\" data-id=\"30840af6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756f7f1a elementor-widget elementor-widget-image\" data-id=\"756f7f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"129\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_airbaltic.png\" class=\"attachment-large size-large wp-image-63064\" alt=\"AirBaltic logo\" srcset=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_airbaltic.png 550w, https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/logo_airbaltic-300x70.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55937d8d elementor-widget elementor-widget-heading\" data-id=\"55937d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Jolanta Rema<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803909d elementor-widget elementor-widget-text-editor\" data-id=\"803909d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>VP eCommerce and Commercial Distribution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b9eb19 e-con-full e-flex e-con e-child\" data-id=\"72b9eb19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19938295 btn-white elementor-widget elementor-widget-button\" data-id=\"19938295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/learn\/case-studies-testimonials\/how-airbaltic-driving-seat-revenue-with-ai-powered-dynamic-ancillary-pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20172f7d e-flex e-con-boxed e-con e-parent\" data-id=\"20172f7d\" data-element_type=\"container\" data-e-type=\"container\" id=\"features\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ec673 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"e9ec673\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"features\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca354be e-con-full e-flex e-con e-child\" data-id=\"5ca354be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ef0f042 e-con-full e-flex e-con e-child\" data-id=\"3ef0f042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45fb4d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1d45fb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd7125e e-con-full e-flex e-con e-child\" data-id=\"7dd7125e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ae138be e-con-full one-third e-flex e-con e-child\" data-id=\"6ae138be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c80555 elementor-widget elementor-widget-image\" data-id=\"46c80555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-realtime.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-62453\" alt=\"Real-time icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fae741 elementor-widget elementor-widget-heading\" data-id=\"45fae741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-Time Evaluation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1fee20 elementor-widget elementor-widget-text-editor\" data-id=\"2b1fee20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Determine the best price by evaluating ancillary shopping requests in real-time against traveler, trip, and product features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7730ddc4 e-con-full one-third e-flex e-con e-child\" data-id=\"7730ddc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3484c984 elementor-widget elementor-widget-image\" data-id=\"3484c984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/pricing-data-1.png\" class=\"attachment-thumbnail size-thumbnail wp-image-61663\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726df1e6 elementor-widget elementor-widget-heading\" data-id=\"726df1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data-Driven Learning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454f754 elementor-widget elementor-widget-text-editor\" data-id=\"454f754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quickly adjust to customer behavior and make sure your ancillary prices stay relevant. PROS DAP continuously analyzes the latest booking data to keep AI models up to date.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4c7d65 e-con-full one-third e-flex e-con e-child\" data-id=\"2d4c7d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513c5431 elementor-widget elementor-widget-image\" data-id=\"513c5431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-history.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-62443\" alt=\"Offer History icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8b7116 elementor-widget elementor-widget-heading\" data-id=\"5c8b7116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offer History Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3566102d elementor-widget elementor-widget-text-editor\" data-id=\"3566102d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Get better visibility and control over offers. PROS DAP keeps track of dynamically generated ancillary offers so you can refine your pricing strategies and increase revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f2bd25 e-con-full one-third e-flex e-con e-child\" data-id=\"49f2bd25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-973db90 elementor-widget elementor-widget-image\" data-id=\"973db90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/airline-analytics.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-62440\" alt=\"Analytics icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63941f03 elementor-widget elementor-widget-heading\" data-id=\"63941f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interactive Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e396e1f elementor-widget elementor-widget-text-editor\" data-id=\"1e396e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Easily dive into data for a detailed view. PROS DAP\u2019s flexible UI helps analysts track pricing, monitor key metrics, and see trends over time to improve strategies and grow revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41ff03de e-flex e-con-boxed e-con e-parent\" data-id=\"41ff03de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27655ecc e-con-full e-flex e-con e-child\" data-id=\"27655ecc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15337796 e-con-full e-flex e-con e-child\" data-id=\"15337796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497c0bf3 elementor-widget elementor-widget-heading\" data-id=\"497c0bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ancillary Sales Require Precision, Control, and Seamless Integration <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c4f523 e-con-full e-flex e-con e-child\" data-id=\"28c4f523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5616a elementor-widget elementor-widget-text-editor\" data-id=\"4d5616a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ancillary sales are critical to driving revenue performance. Enhanced DAP capabilities empower your airline to confidently experiment, optimize, and integrate science-driven pricing across all sales and distribution channels\u2014helping you maximize results while maintaining full control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a752df3 e-grid e-con-full e-con e-child\" data-id=\"2a752df3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29717310 e-con-full e-flex e-con e-child\" data-id=\"29717310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58b0f2d0 elementor-widget elementor-widget-heading\" data-id=\"58b0f2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Price Controls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582ae9cf elementor-widget elementor-widget-text-editor\" data-id=\"582ae9cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Define pricing boundaries to deploy dynamic ancillary pricing with confidence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Price Controls provide the foundational framework for managing how Dynamic Ancillary Pricing is applied. With clear rules for base prices, limits, and eligibility, airlines can offer smart, data-driven pricing while maintaining strict alignment with internal policies. This means more control, flexibility, and better offers for customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7aa59b28 e-con-full e-flex e-con e-child\" data-id=\"7aa59b28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1806eb88 elementor-widget elementor-widget-heading\" data-id=\"1806eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/B Testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320daefd elementor-widget elementor-widget-text-editor\" data-id=\"320daefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Evaluate and refine ancillary pricing strategies through controlled experimentation.<\/span><\/p><p><span data-contrast=\"auto\">Run structured A\/B tests across different pricing models or configurations to understand performance and impact. This add-on supports direct comparison between Dynamic Ancillary Pricing and existing rules-based approaches, helping teams make informed decisions, validate changes, and continuously improve outcomes using real performance data.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2836bd2d e-con-full e-flex e-con e-child\" data-id=\"2836bd2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d49d8a elementor-widget elementor-widget-heading\" data-id=\"70d49d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amadeus PMML Connector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10332f8d elementor-widget elementor-widget-text-editor\" data-id=\"10332f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Integrate PROS Dynamic Ancillary Pricing directly within the Amadeus ecosystem.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Convert PROS pricing intelligence into PMML to directly integrate with Amadeus systems at offer time. This add-on enables airlines to apply science-based ancillary pricing consistently across Amadeus channels. By combining advanced predictive models with flexible business logic, it ensures pricing is both <\/span><span data-contrast=\"auto\">optimized for performance and aligned with policy requirements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74e52226 e-flex e-con-boxed e-con e-parent\" data-id=\"74e52226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d3f4915 e-con-full e-flex e-con e-child\" data-id=\"7d3f4915\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c163da1 elementor-widget elementor-widget-text-editor\" data-id=\"7c163da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>PROS Dynamic Ancillary Pricing in Action<\/h3><p>Watch how airBaltic uses PROS DAP to price seats in real time on airBaltic.com.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2adbeb30 e-con-full e-flex e-con e-child\" data-id=\"2adbeb30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac1824 elementor-widget elementor-widget-html\" data-id=\"aac1824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/yse4c6rav1.js\" async type=\"module\"><\/script><style>wistia-player[media-id='yse4c6rav1']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/yse4c6rav1\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"yse4c6rav1\" aspect=\"1.7777777777777777\"><\/wistia-player>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10993b9c e-flex e-con-boxed e-con e-parent\" data-id=\"10993b9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4406fb e-con-full e-flex e-con e-child\" data-id=\"4e4406fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-654c9993 elementor-widget elementor-widget-heading\" data-id=\"654c9993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a Demo with an Airline Retailing Expert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7f636f e-con-full e-flex e-con e-child\" data-id=\"2f7f636f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f42610e elementor-widget elementor-widget-text-editor\" data-id=\"4f42610e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t\u00a0let legacy technology dictate your\u202frevenue potential. See what happens when you put PROS precision behind every\u202foffer.\u202f\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3828da83 btn-navy elementor-widget elementor-widget-button\" data-id=\"3828da83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/de\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f50853 e-flex e-con-boxed e-con e-parent\" data-id=\"42f50853\" data-element_type=\"container\" data-e-type=\"container\" id=\"faqs\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc2ca4 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"9dc2ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"faqs\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dffcda2 e-con-full e-flex e-con e-child\" data-id=\"6dffcda2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b07a5c2 elementor-widget elementor-widget-heading\" data-id=\"6b07a5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ce28ae elementor-widget elementor-widget-n-accordion\" data-id=\"74ce28ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1950\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1950\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does PROS Dynamic Ancillary Pricing work?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1950\" class=\"elementor-element elementor-element-142b9584 e-con-full e-flex e-con e-child\" data-id=\"142b9584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320f5b56 elementor-widget elementor-widget-text-editor\" data-id=\"320f5b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROS Dynamic Ancillary Pricing uses AI and real-time data to adjust ancillary prices based on demand, customer behavior, and market conditions. It helps ensure each offer is designed to maximize conversions and revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1951\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1951\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Will this integrate with my existing systems?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1951\" class=\"elementor-element elementor-element-37d18be6 e-con-full e-flex e-con e-child\" data-id=\"37d18be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22bd4da elementor-widget elementor-widget-text-editor\" data-id=\"22bd4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes, PROS DAP is designed to integrate seamlessly with any third-party booking engine and merchandising platforms, making implementation smooth and hassle-free. DAP is versatile for different use cases (single or group of ancillaries) and channels (the airline website, or the NDC channels).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1952\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1952\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can I still control my pricing strategy?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1952\" class=\"elementor-element elementor-element-2379b806 e-con-full e-flex e-con e-child\" data-id=\"2379b806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e60520 elementor-widget elementor-widget-text-editor\" data-id=\"8e60520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. While PROS DAP automates pricing decisions, you can set business rules and adjust strategies based on your revenue goals in PROS Merchandising or any other third-party merchandising system, running the systems simultaneously.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1953\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1953\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What makes AI-powered pricing better than manual pricing?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1953\" class=\"elementor-element elementor-element-522f288c e-flex e-con-boxed e-con e-child\" data-id=\"522f288c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e94fe6c elementor-widget elementor-widget-text-editor\" data-id=\"7e94fe6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI continuously learns from customer behavior and market trends, adapting in real-time\u2013something manual pricing can\u2019t do. This helps ensure prices are always competitive, accurate, and enhanced to drive revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1954\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1954\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is Dynamic Ancillary Pricing only for large airlines?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1954\" class=\"elementor-element elementor-element-54db7b63 e-flex e-con-boxed e-con e-child\" data-id=\"54db7b63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de55775 elementor-widget elementor-widget-text-editor\" data-id=\"6de55775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROS DAP works for airlines of all sizes. Whether you&#8217;re a low-cost carrier or a full-service airline, AI-driven pricing can help increase ancillary revenue.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1955\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1955\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take to implement PROS Dynamic Ancillary Pricing?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewBox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clipPath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1955\" class=\"elementor-element elementor-element-ac10e6c e-flex e-con-boxed e-con e-child\" data-id=\"ac10e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6138b5 elementor-widget elementor-widget-text-editor\" data-id=\"d6138b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROS DAP can be up and running in weeks. The required integration is for the merchandising and booking platforms to process and display dynamic prices for ancillaries, ensuring ancillary booking data back to PROS DAP solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ad7346 english-only-content e-flex e-con-boxed e-con e-parent\" data-id=\"65ad7346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dc2ce79 e-con-full e-flex e-con e-child\" data-id=\"5dc2ce79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50aa9335 elementor-widget elementor-widget-heading\" data-id=\"50aa9335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional Resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f6e9a9 btn-subhead elementor-widget elementor-widget-button\" data-id=\"71f6e9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/s28288.pros.com\/learn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View All Resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351d2b4f e-grid english-only-content e-con-boxed e-con e-parent\" data-id=\"351d2b4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-67765ad0 e-con-full e-flex e-con e-child\" data-id=\"67765ad0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/s28288.pros.com\/learn\/blog\/3-ways-to-grow-revenue-with-dynamic-ancillary-pricing\">\n\t\t<div class=\"elementor-element elementor-element-6ebd8a22 e-con-full e-flex e-con e-child\" data-id=\"6ebd8a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44429a96 elementor-widget elementor-widget-heading\" data-id=\"44429a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Ways to Grow Revenue with Dynamic Ancillary Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8d828 elementor-widget elementor-widget-text-editor\" data-id=\"bb8d828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With thin margins and just $6.14 in earnings per passenger, airlines must rely on ancillary revenue to stay profitable. As passenger volumes grow, global ancillary sales hit $117.9B in 2023\u2014surpassing pre-pandemic levels and proving essential for all airline models.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3786a637 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3786a637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">read more<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3997cea1 e-con-full e-flex e-con e-child\" data-id=\"3997cea1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/s28288.pros.com\/learn\/case-studies-testimonials\/airbaltic-driving-revenue-improving-the-customer-digital-experience-pros\">\n\t\t<div class=\"elementor-element elementor-element-c567da8 e-con-full e-flex e-con e-child\" data-id=\"c567da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-778cf342 elementor-widget elementor-widget-heading\" data-id=\"778cf342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22779dde elementor-widget elementor-widget-text-editor\" data-id=\"22779dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Watch how airBaltic\u2019s long-time partnership with PROS supports its airline-led offer strategy\u2014enhancing digital flight shopping and driving ancillary revenue through merchandising and dynamic pricing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2774fab8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2774fab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">watch video<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-149407c e-con-full e-flex e-con e-child\" data-id=\"149407c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/s28288.pros.com\/learn\/blog\/the-future-ancillary-revenue-optimization\">\n\t\t<div class=\"elementor-element elementor-element-f4b516f e-con-full e-flex e-con e-child\" data-id=\"f4b516f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf16a0b elementor-widget elementor-widget-heading\" data-id=\"bf16a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of Ancillary Revenue Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd75772 elementor-widget elementor-widget-text-editor\" data-id=\"dd75772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ancillary revenue is now a key income stream for all airlines\u2014not just LCCs. Across the industry, a-la-carte products and services have rapidly become standard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e80c81 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e80c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">read more<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Price Ancillaries with Precision\u2014Not Guesswork Move beyond static pricing rules and unlock smarter, real-time pricing for add-ons and services.\u00a0 PROS Dynamic Ancillary Pricing continuously learns from passenger behavior to automate pricing and deliver timely, relevant ancillary offers that increase total trip value.\u00a0 Get a Demo Overview Integrations Customer Stories Features FAQs Smarter Pricing That Converts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":63119,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-61033","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamic Ancillary Pricing | PROS<\/title>\n<meta name=\"description\" content=\"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Ancillary Pricing\" \/>\n<meta property=\"og:description\" content=\"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s28288.pros.com\/de\/products\/airline-dynamic-ancillary-pricing-software\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T14:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\",\"url\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\",\"name\":\"Dynamic Ancillary Pricing | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/s28288.pros.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp\",\"datePublished\":\"2025-04-04T02:01:18+00:00\",\"dateModified\":\"2026-01-26T14:37:08+00:00\",\"description\":\"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.\",\"breadcrumb\":{\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#breadcrumb\"},\"inLanguage\":\"de-DE-formal\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE-formal\",\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage\",\"url\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp\",\"contentUrl\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/s28288.pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Products\",\"item\":\"https:\/\/s28288.pros.com\/products\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dynamic Ancillary Pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/s28288.pros.com\/#website\",\"url\":\"https:\/\/s28288.pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-powered airline retailing and offer management platform\",\"publisher\":{\"@id\":\"https:\/\/s28288.pros.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/s28288.pros.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE-formal\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/s28288.pros.com\/#organization\",\"name\":\"PROS, Inc.\",\"url\":\"https:\/\/s28288.pros.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE-formal\",\"@id\":\"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"contentUrl\":\"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"width\":262,\"height\":75,\"caption\":\"PROS, Inc.\"},\"image\":{\"@id\":\"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PROSInc\",\"https:\/\/x.com\/PROS_Inc\",\"https:\/\/www.instagram.com\/pros.inc\/\",\"https:\/\/www.linkedin.com\/company\/pros\/\",\"https:\/\/www.youtube.com\/user\/PROSpricing\"],\"diversityStaffingReport\":\"https:\/\/s28288.pros.com\/about-pros\/diversity-and-inclusion\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dynamic Ancillary Pricing | PROS","description":"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Dynamic Ancillary Pricing","og_description":"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.","og_url":"https:\/\/s28288.pros.com\/de\/products\/airline-dynamic-ancillary-pricing-software\/","og_site_name":"PROS","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_modified_time":"2026-01-26T14:37:08+00:00","og_image":[{"width":787,"height":755,"url":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@PROS_Inc","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/","url":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/","name":"Dynamic Ancillary Pricing | PROS","isPartOf":{"@id":"https:\/\/s28288.pros.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage"},"image":{"@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage"},"thumbnailUrl":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp","datePublished":"2025-04-04T02:01:18+00:00","dateModified":"2026-01-26T14:37:08+00:00","description":"Maximize ancillary revenue with PROS Dynamic Ancillary Pricing\u2014AI-driven, real-time pricing that personalizes offers and boosts sales across flights.","breadcrumb":{"@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#breadcrumb"},"inLanguage":"de-DE-formal","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE-formal","@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#primaryimage","url":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp","contentUrl":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/05\/pros-airlines-hero-03.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/s28288.pros.com\/products\/airline-dynamic-ancillary-pricing-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/s28288.pros.com\/"},{"@type":"ListItem","position":2,"name":"Products","item":"https:\/\/s28288.pros.com\/products\/"},{"@type":"ListItem","position":3,"name":"Dynamic Ancillary Pricing"}]},{"@type":"WebSite","@id":"https:\/\/s28288.pros.com\/#website","url":"https:\/\/s28288.pros.com\/","name":"die intelligente Preisverwaltung von PROS integrieren,","description":"AI-powered airline retailing and offer management platform","publisher":{"@id":"https:\/\/s28288.pros.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/s28288.pros.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE-formal"},{"@type":"Organization","@id":"https:\/\/s28288.pros.com\/#organization","name":"PROS, Inc.","url":"https:\/\/s28288.pros.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE-formal","@id":"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/","url":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","contentUrl":"https:\/\/s28288.pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","width":262,"height":75,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/s28288.pros.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/x.com\/PROS_Inc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"],"diversityStaffingReport":"https:\/\/s28288.pros.com\/about-pros\/diversity-and-inclusion\/"}]}},"_links":{"self":[{"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/pages\/61033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/comments?post=61033"}],"version-history":[{"count":3,"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/pages\/61033\/revisions"}],"predecessor-version":[{"id":66881,"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/pages\/61033\/revisions\/66881"}],"up":[{"embeddable":true,"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/pages\/63119"}],"wp:attachment":[{"href":"https:\/\/s28288.pros.com\/de\/wp-json\/wp\/v2\/media?parent=61033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}