{"id":68236,"date":"2026-01-21T19:09:36","date_gmt":"2026-01-21T19:09:36","guid":{"rendered":"https:\/\/s28288.pros.com\/?post_type=news&#038;p=68236"},"modified":"2026-01-30T19:09:53","modified_gmt":"2026-01-30T19:09:53","slug":"lufthansa-group-extend-strategic-partnership","status":"publish","type":"news","link":"https:\/\/s28288.pros.com\/de\/news\/lufthansa-group-extend-strategic-partnership\/","title":{"rendered":"PROS und Lufthansa Group erweitern strategische Partnerschaft"},"content":{"rendered":"<p><strong>HOUSTON, 21. Januar 2026<\/strong> -  <a href=\"https:\/\/pros.com\/\" target=\"_blank\">PROS Holdings, Inc.<\/a> , ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Preisgestaltung und Verkauf, gab heute die Verl\u00e4ngerung seiner strategischen Partnerschaft mit der Lufthansa Group bekannt. Diese Erneuerung baut auf einer erfolgreichen, mehrj\u00e4hrigen Zusammenarbeit auf, die f\u00fcr beide Unternehmen einen erheblichen Nutzen gebracht hat. Die erneuerte Vereinbarung unterstreicht das Engagement beider Unternehmen f\u00fcr kommerzielle Angebotsinnovationen, indem sie die Lufthansa Group in die Lage versetzt, die Angebotsqualit\u00e4t zu steigern, schneller auf Marktentwicklungen zu reagieren und neue Umsatzchancen durch fortschrittliche Funktionen zu erschlie\u00dfen. <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\" target=\"_blank\">Revenue Management<\/a>, <a href=\"https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\" target=\"_blank\">Real-Time Dynamic Pricing<\/a>, Kontinuierliche Preisgestaltung und <a href=\"https:\/\/pros.com\/products\/airline-group-sales-software\/\" target=\"_blank\">Group Sales Optimizer<\/a> einschlie\u00dflich neuer Vorhersage- und Optimierungsmethoden.<\/p>\n<p>Die erweiterte Vereinbarung spielt eine zentrale Rolle bei der Fokussierung der Lufthansa Group auf die Beseitigung von IT-Hindernissen in der Branche, um Reisenden dynamisch optimierte Angebote zu ihrem idealen Preis zu unterbreiten - ein Ansatz, der \u00fcber die traditionellen klassenbasierten Tarifstrukturen hinausgeht und flexiblere, attributbasierte Angebote erm\u00f6glicht. Die Offer Management-L\u00f6sungen von PROS st\u00e4rken die kommerzielle Agilit\u00e4t, die die Lufthansa Group ben\u00f6tigt, um diesen Wandel voranzutreiben, und versetzen die Airline in die Lage, ihren Kunden mehr Auswahl, Flexibilit\u00e4t und Transparenz zu bieten.<\/p>\n<p> \u201cUnsere Zusammenarbeit mit der Lufthansa Group ist ein Beispiel daf\u00fcr, wie Innovation die Reisebranche ver\u00e4ndert\u201d, sagte Surain Adyanthaya, President, Global Industries, PROS. \u201cGemeinsam definieren wir neu, wie Fluggesellschaften auf die Marktdynamik reagieren und stellen sicher, dass Reisende die relevantesten und wettbewerbsf\u00e4higsten Angebote in Echtzeit erhalten.\u201d<\/p>\n<p>Seit mehr als drei Jahrzehnten arbeiten PROS und die Lufthansa Group zusammen, um st\u00e4ndige Innovationen bei kommerziellen Angeboten zu entwickeln. Von bahnbrechenden Revenue-Management-Praktiken bis hin zur Einf\u00fchrung von dynamischer Preisgestaltung in Echtzeit und der Optimierung von Gruppenverk\u00e4ufen hat diese jahrzehntelange Zusammenarbeit immer wieder L\u00f6sungen hervorgebracht, die darauf abzielen, die Umsatzleistung und Marktflexibilit\u00e4t zu maximieren. Diese fortgesetzte Partnerschaft spiegelt die gemeinsame Vision wider, die Entwicklung der Branche hin zu einem modernen, kundenorientierten Einzelhandel zu beschleunigen, der auf kontextabh\u00e4ngigen Echtzeitangeboten basiert, die die Umsatzleistung steigern.<\/p>\n<p>\u201cUnsere Partnerschaft mit PROS erm\u00f6glicht es uns, in einer sich schnell ver\u00e4ndernden Branche an der Spitze zu bleiben. Die St\u00e4rke unserer Beziehung zu PROS liegt in gemeinsamen Werten und einer gemeinsamen Vision f\u00fcr die Zukunft des Reisens\u201d, sagte Stefan Kreuzpaintner, SVP, Commercial Customer Offer, Lufthansa Group. \u201cDiese Erweiterung spiegelt unser Vertrauen in die Technologie von PROS und ihre F\u00e4higkeit wider, unseren Kunden einen \u00fcberragenden Mehrwert zu bieten.\u201d<\/p>\n<p>\u201cDie Lufthansa Group ist ein Pionier bei der Einf\u00fchrung moderner Einzelhandelsl\u00f6sungen f\u00fcr Fluggesellschaften\u201d, f\u00fcgte Srikanth Ranganathan, SVP, Global Strategic Executive, PROS, hinzu. \u201cWir sind stolz darauf, diesen Weg gemeinsam fortzusetzen und seit fast vier Jahrzehnten Innovationen voranzutreiben, die es Fluggesellschaften erm\u00f6glichen, in einem zunehmend dynamischen Markt erfolgreich zu sein.\u201d<\/p>\n<p>Weitere Informationen \u00fcber PROS Airline-L\u00f6sungen finden Sie unter <a href=\"https:\/\/pros.com\/industries\/airline-offer-order-management\/\" target=\"_blank\">https:\/\/pros.com\/industries\/airline-offer-order-management<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>HOUSTON, January 21, 2026 \u2013 PROS Holdings, Inc. , a leading provider of AI-powered SaaS pricing and selling solutions, today announced the extension of its strategic partnership with Lufthansa Group. This renewal builds on a successful multi-decade collaboration that has delivered significant value to both organizations. The renewed agreement underscores both companies\u2019 commitment to commercial [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-68236","news","type-news","status-publish","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PROS and Lufthansa Group Extend Strategic Partnership | PROS<\/title>\n<meta name=\"description\" content=\"PROS and Lufthansa Group extend their strategic partnership to advance AI-powered revenue management, real-time dynamic pricing, and modern airline retailing for optimized customer offers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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