Real-Time Dynamic Pricing
Richtiger Preis, Jetzt richtig
Drive more conversions with real-time pricing and availability.
Evolve your pricing beyond rigid, class-based fares using real-time demand and availability. PROS Real-Time Dynamic Pricing helps RM teams deliver more accurate, competitive prices today—while supporting your transition toward class-free continuous pricing, and the broader shift towards modern airline retailing.
- Erhöhen Sie die Conversions in großem Umfang
- Verringern Sie Einnahmeverluste
- Reduce Transaction Costs
- Zukunftssichere Preisgestaltung
Deliver competitive pricing instantly across every channel. PROS Real-Time Dynamic Pricing (RTDP) empowers airlines to convert more shoppers by calculating availability in real time, optimizing pricing based on demand, capacity constraints, and your business strategies and rules. Built for high-volume environments, RTDP delivers reliable, always-on performance and enterprise-grade uptime at scale.
Prevent revenue leaks by delivering relevant prices that discourage buy-down and reflect real-time demand for each request. PROS Real-Time Dynamic Pricing acts as a price recommendation engine, helping airlines apply their dynamic pricing logic consistently and capture more revenue opportunities across channels.
Lower IT costs by intelligently managing high volumes of availability requests. PROS Real-Time Dynamic Pricing shields core airline inventory systems from unnecessary load while delivering fast, accurate availability across all sales channels, distribution partners, codeshare and interline networks. The result: improved system performance, lower hosting costs, and more efficient scaling as shopping volumes continue to grow.
Modernize your pricing at your own pace. PROS Real-Time Dynamic Pricing supports today’s class-based environment while enabling a smooth transition toward modern, class-free continuous pricing. RTDP meets airlines wherever they are on their commercial journey, helping them transition to next-generation dynamic pricing and offer management without disrupting existing systems.
Griffe
13B+
Transaktionen Täglich
Bis zu
3.5%
Direkte Einkommensverbesserung
mit kontinuierlicher und anforderungsspezifischer Preisgestaltung
99.99%
Betriebszeit
für nahtlose, ununterbrochene Leistung
AI & Science
Kontinuierliche Preisgestaltung
PROS Real-Time Dynamic Pricing supports AI-driven continuous pricing, helping airlines offer precise fares between predefined price levels instead of relying on rigid class-based pricing. This scientific approach uses real-time data and advanced algorithms to adjust fares dynamically, capturing hidden demand and increasing revenue with more market-responsive, future-proof pricing.
Anforderungsspezifische Preisgestaltung (RSP)
Request-Specific Pricing (RSP) enables airlines to deliver more relevant contextualized offers. RSP uses AI models to interpret real-time demand, itinerary attributes, and shopping context, and dynamically adjust prices at the request level rather than relying on static filed fares or broad pricing rules. This approach improves competitiveness, reduces missed revenue opportunities, and supports the transition toward class-free pricing and modern Offers & Orders retailing.
Integrationen
PROS Real-Time Dynamic Pricing bietet nahtlose Integrationen mit Revenue-Management-Systemen (RMS), Shopping-Engines, PROS Group Sales Optimizer (GSO), Global Distribution Systems (GDS), Passenger Service Systems (PSS) und vielem mehr. So können Sie sicherstellen, dass Ihre Preisstrategie stets vernetzt, effizient und reaktionsschnell ist.
Produktmerkmale
Dynamische Verfügbarkeit
Adjust seat availability and pricing decisions in real time across sales channels. Dynamic availability strategies help airlines react instantly to shifts in demand and inventory, improving offer quality and supporting more consistent commercial performance.
Verfügbarkeit Workflow & Simulation
Test pricing and availability strategies before deploying them. Simulation tools enable analysts to validate the impact of new rules, configurations, and business strategies – reducing risk and improving decision quality.
Wettbewerbsfähige Strategien
Stay competitive with rules that adjust your pricing based on competitor fare data. RTDP helps airlines react quickly to market changes by matching or adjusting prices according to your business strategy, protecting revenue while improving conversion.
Business-Analytik
Gain visibility into RTDP usage with BI reports that track look-to-book ratios, availability requests, and sell request volumes across channels. Monitor performance and distribution activity with clear operational insights.
Missbrauchsvorbeugung
Protect inventory and reduce revenue leakage by detecting suspicious or high-risk shopping behavior. Tools such as married segment control and integrity reporting help safeguard against abusive practices and ensure fair access to offers.
Preistabelle
Visualize the final price that shoppers would see under different availability scenarios. Pricing Chart helps analysts understand how real-time pricing responds to changing inventory conditions for specific itineraries and fare products.
Fahrpreisanzeiger
Displays daily and transformed fares used during RTDP price evaluation, providing transparency into the fare inputs driving real-time price recommendations.
Partner Availability
Ensure seamless data sharing with codeshare, interline, and joint-venture partners. Instantly evaluate availability and sell requests to maintain pricing accuracy, improve bookability, and capture more revenue.
Your Dynamic Pricing Journey
Every airline is at a different point in its RM and pricing modernization path. PROS Real-Time Dynamic Pricing meets you where you are today and enables you to advance toward more flexible, intelligent, and revenue-generating offers at your own pace.
Stage 1: Dynamic Availability - Return the best fare in real time.
Airlines beginning their dynamic pricing journey often rely on filed fares but want more responsiveness. With RTDP, analysts use real-time demand signals and business strategies to dynamically calculate availability at any moment, resulting in the most relevant filed fare to be offered. This ensures more consistent pricing across channels and reduces revenue leakage, all without requiring changes to fare structures. It’s the foundation for moving from static to real-time offers.
Stage 2: Continuous Pricing - Introduce price points beyond the fare ladder.
Once real-time responsiveness is in place, airlines can begin expanding beyond rigid fare steps. With Continuous Pricing, airlines can generate price points between filed fares—creating smoother pricing curves, reducing abrupt fare jumps, and capturing more hidden revenue. This stage enhances revenue performance without requiring a full transformation of internal pricing workflow, while building the foundation for classless pricing.
Stage 3: Contextualized Pricing - Deliver the right price using rich shopping context.
At the most advanced stage, tailor pricing to the unique characteristics of each shopping intent. Request-Specific Pricing allows airlines to incorporate itinerary details, timing, availability, and request attributes to return the most relevant offer in real time. This stage, building on continuous pricing, unlocks truly modern, next-generation pricing that aligns with the emerging Offer & Order ecosystem and maximizes conversion by aligning prices in real-time to traveler intent.
Kontinuierliche Preisgestaltung mit PROS RTDP zum Leben erwecken
Erfahren Sie, wie Fluggesellschaften eine kontinuierliche Preisgestaltung einführen und gleichzeitig bestehende Systeme beibehalten können, und erhalten Sie Einblicke von Air Canada, der Lufthansa Group und PROS.
Book a Demo with an Airline Retailing Expert
Lassen Sie nicht zu, dass veraltete Technologien Ihr Umsatzpotenzial bestimmen. Sehen Sie, was passiert, wenn Sie PROS-Präzision hinter jedes Angebot stellen.
FAQs - Häufig gestellte Fragen
Wie trägt PROS Real-Time Dynamic Pricing (RTDP) zur Umsatzsteigerung bei?
Durch die kontinuierliche Anpassung der Tarife auf der Grundlage des Kundenverhaltens, der Marktnachfrage und von Echtzeiterkenntnissen können die Fluggesellschaften ihre Einnahmen maximieren und Umsatzverluste reduzieren.
Kann PROS Real-Time Dynamic Pricing (RTDP) in unser bestehendes Revenue Management System integriert werden?
Ja, PROS RTDP ist in PROS Revenue Management integriert, um die nahtlose Umsetzung der RM-Strategie Ihrer Fluggesellschaft und einen reibungslosen Übergang zur dynamischen Preisgestaltung zu gewährleisten. PROS RTDP lässt sich auch in Revenue Management Systems (RMS), Global Distribution Systems (GDS) und Passenger Service Systems (PSS) integrieren.
Wie funktioniert die anforderungsspezifische Preisgestaltung?
Es nutzt KI zur Bewertung von Passagieren Informationen und Einstellungen, den Einkaufskontext und historische Buchungstrends, um den relevantesten Preis anzubieten.
Wodurch unterscheidet sich PROS Real-Time Dynamic Pricing (RTDP) vom herkömmlichen Verfügbarkeitsmanagement?
Im Gegensatz zu herkömmlichen Systemen konzentriert sich PROS RTDP auf die Optimierung der Preisgestaltung und nicht nur auf die Verfügbarkeit von Tarifen. Es hilft den Fluggesellschaften, Margen und Preissensibilität zu berücksichtigen und intelligentere, flexiblere Preisstrategien umzusetzen.
Wie hilft PROS Real-Time Dynamic Pricing (RTDP), Umsatzverluste zu verhindern?
PROS RTDP trägt dazu bei, dass die Preise dynamisch an die Echtzeitnachfrage und die Markttrends angepasst werden, um ein Überlaufen (Unterpreisbildung) und Verderben (Überpreisbildung) zu verhindern.
Ist PROS Real-Time Dynamic Pricing (RTDP) zukunftssicher für die Angebots- und Auftragsverwaltung?
Ja, PROS RTDP unterstützt den Übergang zur klassenfreien dynamischen Preisgestaltung, so dass die Fluggesellschaften für die nächste Entwicklung im Airline-Retailing bereit sind.
Zusätzliche Ressourcen
Wie Fluggesellschaften eine kontinuierliche Preisgestaltung einführen können
- mehr lesen
Unlocking the Power of Airline Dynamic Pricing
The airline industry is at a turning point. Traditional fare structures and the 26 rigid booking classes that have defined airline pricing for decades are no longer sufficient to present attractive offers and capture the full revenue potential of modern air travel.
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From Optimal Price to Issued Ticket: How Airline Dynamic Pricing Really Works
How does an optimal price actually become a ticket? The short answer: it’s more straightforward than you’d think. But first, let’s take a quick step back.
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